By Keith Trivitt | Director, Marketing and Communications
Make no mistake: SEO is getting harder. But help is on the way. In our new report, “Successful Link Building in the Content Marketing Era,” we outline best practices and strategies that online marketers can use to diversify their link profile.
With Google becoming increasingly sophisticated at identifying and penalizing unnatural link profiles, it’s the companies that are able to evolve their SEO strategies that soar past their competitors in the search results. Not too long ago sites could rank well from only building links to pages that make money. This strategy is rarely effective today.
In the most competitive markets top sites have increasingly diverse link profiles. Increasingly, quality content is the ultimate way to earn natural links and increase trust from the search engines.
As the below infographic details, the secret to building a successful link profile is content. But not just any content. You need lots and lots of high-quality, relevant content.
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Companies must move away from promoting conversion pages via manual link building and instead use their resources to create quality content. For every piece of content you invest in, you create an opportunity to build natural, organic links in the long term. You will also gain links from credible, authoritative sites that would never link to one of your commercial pages.
Are you ready to build a more diversified link profile for your brand? Contact our MediaWhiz SEO team today for a consultation.