By Shon Greenblatt | Senior Director, Account Management
Editor’s note: This is the fourth post in a series focusing on best practices for lead generation in the online education industry.
Online performance marketing remains the most cost effective form of marketing and advertising. As society becomes more digitally focused, and consumers increasingly user their smartphones and tablets to run and organize their lives, advertisers will recognize additional opportunities to reach out to them directly to share the benefit of their perspective goods and services. Colleges and universities are no different.
In the 10 years I have worked in online marketing, I have worked with many of the nation’s top educators and administrators. In that time I have been a witness to the incredible growing demand of online education. The reach of the Web is endless. Educational opportunities that were once unavailable to many people are now available to almost anyone, anywhere and at any time, throughout the world.
Online education is truly one of the greatest beneficiaries of the benefits of performance marketing. And no doubt the performance marketing industry has benefitted tremendously from its ability to help educators and administrators engage, acquire and retain prospective students.
No longer do you have to consider the cost of moving and living in a different state to obtain a college degree and figure out your housing budget to attend the classes that fit your major.
The surge of online degrees and course can, in part, be attributed to the fact that higher education is now so accessible to many people. The flexible schedule of an online degree, acquired from the comfort of your home, is hard to measure but being able to maintain your current job or family lifestyle and continue to expand your education is a priceless opportunity.
We are seeing everything from certificate and vocational training to master’s degrees and doctorates coming online from colleges and universities throughout the world. In some cases, schools are going even further by translating their curriculum into other languages, such as Spanish and Portuguese, to reach the LATAM audience. This provides people from every corner of the world the opportunity to get a certified U.S education.
With that in mind, it’s clear to me that this is an incredibly exciting time for online education. Its reach and accessibility is on a scale we have never seen before and it continues to grow at a steady rate.
Backing online education’s impressive growth is a robust performance marketing ecosystem.
It all starts with that first point of contact. That first email, call or search from a prospective student. The first point of contact is everything. It’s the beginning of the pipeline to a potential student realizing their dream of a college education.
MediaWhiz helps to plant and cultivate those first seeds and find those potential students everyday with our vast knowledge of the online education space and distribution channels, such as our internal email network and top-ranked affiliate network.
In some cases, by utilizing our Full Service Lead Program, I’ve created an entire portfolio of private, branded sites to the branded specification of a university and driven traffic directly to those pages to help increase not only the visibility of the brand but, more importantly, drive additional applicants to the school of their choice.
The Most Powerful Words in Online Education
Accessibility. Flexibility. Choice
These three simple, powerful words encompass the amazing ability of performance marketing to bridge higher education and the Web to the masses. College isn’t for everyone but now, more than ever, it’s available to so many more people for all the right reasons.
Please join me and my MediaWhiz colleagues at this year’s APSCU Convention and Expo, June 5-7, in Orlando. You can find us at booth #708. I’d love to learn about your ideas and goals for engaging prospective students online.