By Keith Trivitt | Director, Marketing and Communications
Much of the recent talk in the online marketing world has centered around the emerging concept of SoLoMoCo. For the uninitiated, that stands for SOcial LOcal MObile COmmerce. Boiled down to its most basic parts, this funny looking acronym encapsulates the future of digital marketing: everything social, everything local and everything mobile.
It’s with that perspective in mind that a recent report issued by the Local Search Association (look them up here) caught my eye. The report finds that nearly half (48% to be precise) of mobile phone owners use their device to look for local information.
The Local Search Association findings point to the increased role that smartphones and tablets are increasingly playing for the search industry in the United States. In particular, the report points to the need for marketers to view mobile at a local level.
From local search and SEO, to local mobile (what we at MediaWhiz call “LoMo”), online marketing is becoming more targeted and geo-specific. That presents huge opportunities to marketers that wisely find ways to blend their traditional and mobile SEO campaigns to achieve comprehensive search results.
As my colleague Marc Purtell, MediaWhiz’s director of SEO, attests, the future of SEO is local mobile.
Search marketers need to cater to consumers regardless of the device they use.
Mobile can no longer thought of as a separate search component. Running a comprehensive search and SEO strategy that targets users on all devices opens up several new opportunities, among them:
- Ranking for mobile-specific searches
- Using Google’s mobile-specific search content index
- Tapping into local
How is your brand adapting to the local mobile search/SEO era?