Getting to Know: Morris Laniado, Sales Executive
Each month, MediaWhiz Hot News sits down with a member of the MediaWhiz team to discuss their life and work. It’s a chance to get to know your colleagues better while also learning a little more about what makes them tick.
Recently, we spoke with Morris Laniado, account manager, client services, to discuss the client services team. This interview was conducted while Laniado was still working in MediaWhiz’s Client Services Division. Recently, he moved to the agency’s Sales Department, where he now works as a sales executive.
Hot News: How long have you been with MediaWhiz?
Morris Laniado: One year.
HN: Describe your day-to-day role / responsibilities.
ML: My primary responsibility is client management. It is my job to ensure our clients’ money is being spent as efficiently and prudently as possible and that they are happy with our work and the services we are offering them.
I look for opportunities to find new and creative ways to drive traffic to clients’ websites. Working in client services, I manage several simultaneous campaigns and programs for multiple clients. This requires me to work with all of the MediaWhiz business units and various teams to ensure success for each client’s campaign.
HN: What do you like best about your work?
ML: I really enjoy building long-standing relationships with my clients and getting to know them on a personal and professional level. I feel it’s important to have the client feel that they are emotionally invested you, as the client services manager, as well as in MediaWhiz as its digital media agency. Having that depth of personal and professional investment is what I believe helps set MediaWhiz apart from other agencies.
HN: What are some of the interesting projects you’ve been working on?
ML: As of late, thanks to (SVP, Strategy and Operations) Jeremy Leonard, we’ve been working on a mobile page for Bryant & Stratton College. It’s not just a standard mobile page but a very unique, one-of-its-kind in-app experience. We’ve helped Bryant & Stratton develop an app experience for users to access from their mobile browsers. This is different than the standard mobile browser experience in which companies compress their desktop website or offer a simplified version of their standard website. We’re helping to bring the ease-of-use and intuitiveness of apps to the mobile browser, which doesn’t require additional downloads or waiting time.
This, we hope, will deliver more qualified leads for Bryant & Stratton. It’s a service we intend to offer to other clients.
HN: What do you like best about being a “Whiz”?
ML: I love how we have that “tech-startup mindset” but, at the same time, we have a corporate structure. We are professional in our focus and expertise but loose in our approach and culture. We’re developing some of the most innovative digital media campaigns while we’re still growing and are coming up on our best days.
HN: How did you become interested in digital media?
ML: I started my career as an executive assistant for Jack D. Hidary, the founder of Earthweb/Dice. I worked there for three years. Working for Jack gave me hands-on experience in the tech start-up world. After that, I was the first employee at a media technology consulting firm called Activate, which was founded by Michael Wolf, the former president of MTV Networks. I worked there for two years, serving as his right-hand man by helping with its startup operations and bringing in new clients. I enjoyed the high-level projects and campaigns but felt an urge to learn how the campaigns were run. I wanted to “learn how the chair is made” before I start selling it.
HN: What are some of your favorite activities or things to do when not working?
ML: Outside of work, I like to play basketball and other sports, listen to music and go to the beach. I’m also a tech nerd, so any new gadget has my eye.
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