By Keith Trivitt | Director, Marketing and Communications
What’s the best way to get started in mobile marketing? And what do you do once your mobile campaign is set up to ensure its success? Those questions, and many more, were answered last week at Affiliate Summit East during a presentation by our vice president of mobile, Alex Tsatkin.
In a 45-minute presentation, titled, “How to Start in Mobile Marketing: 5 Mistakes Everyone Makes … and How to Avoid Them,” Alex addressed the five most-common mobile marketing mistakes that advertisers and affiliates make when starting their first mobile campaign and offered solutions for avoiding those mistakes.
Without further ado, here are the five most-common mobile marketing mistakes:
- Using Strategies from Other Channels
- Evaluating Quality Too Early
- Focusing on Smart Phones Only
- Using The Wrong Tracking and Analytics
- Not Diversifying Enough