Friday Five — Mobile Advertising Edition
Welcome to The Friday Five, curated reads about marketing, advertising and digital media from the team at @MediaWhizLLC. Read previous Friday Five posts here.
Mobile Ads: What Works and What Doesn’t | Wall Street Journal
It’s no secret that there are a lot of bad mobile ads out there. From poor creative to brands not realizing that a consumers’ tiny smartphone screen isn’t the best place to use detailed copy in an ad, the number of bad mobile ads seems outweigh the good ones. But as this Wall Street Journal article examines, those characteristics are starting to change. Marketers are learning more about how to work around the “fat finger effect” that afflicts smartphone users. And they are also tailoring their mobile ads specifically for users of different smartphones, rather than just scaling them to size.
RELATED: WSJ Article on Mobile Ads Nearly ‘Content Free’ (i2G)
Social Media Proves Value, Gets Budgets | eMarketer
Despite prognostications from naysayers suggesting otherwise, budgets for social media marketing are on the rise, with both B2B and B2C marketers proving they have generated leads and sales from their social outreach, according to eMarketer.
140 Characters of Risk: Some CEOs Fear Twitter | Wall Street Journal
“CEOs should accept that social media is part of their job description.” That’s the prognosis of this Wall Street Journal analysis of Twitter use by Fortune 500 CEOs. Despite having been around for more than five years, some CEOs still don’t see the value of Twitter or are leery of using the social network. But in an era when consumers expect transparency from brands and their executives, those fears may be misplaced and potentially damaging to a company’s bottom line, reports The Wall Street Journal.
How a Food-Market Organizer Overcame Bad Online Reviews | Bloomberg Businessweek
Nighttime food markets, based on those found in many Asian cities, are taking Los Angeles by storm — but launching the concept in the U.S. hasn’t all been clear sailing, says organizer Jonny Hwang. The markets relied on word-of-mouth to attract vendors and diners, but struggled to overcome negative buzz after the first event drew far more people than organizers had anticipated. “A handful of commenters really supported us and told us we were onto something and should try again, so that got us fired up to keep going,” he says, inspiring him to try again with a larger, more practical venue.
Marketers Watching Google+ for SEO, SEM Impact | eMarketer
Much maligned as the social network that just can’t seem to get anyone’s attention or brands’ marketing dollars, Google+ has slowly but surely built itself into a powerful SEO and SEM channel. As eMarketer reports, Google+ doesn’t have the user base or marketer interest of Facebook or Twitter, but its connection to search results is causing marketers to closely watch the growth of the site.
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