The Friday Five: Google Casts a Big Shadow on Small Businesses
By Sultan Riaz | @Riaz_MediaWhiz | Marketing Coordinator
Welcome to The Friday Five, curated reads about marketing, advertising and digital media from the team at @MediaWhizLLC. Read previous Friday Five posts here.
Google Casts a Big Shadow on Smaller Web Sites | The New York Times
This article in The New York Times caused quite a bit of consternation among digital marketers. It reports that for many small businesses and websites that depend on their ranking in search results, Google’s secret — and frequently fluctuating — search algorithm can evoke a complex blend of admiration and fear.
In Sandy’s Wake: The Cost to Adland | Advertising Age
The effects of Hurricane Sandy will reverberate for weeks as marketers and agencies across more than a dozen states tally storm-related losses and make up for lost business days.
Is mobile-first becoming a cliché? | Mobile Marketer
Mobile-first is becoming a popular phrase that marketers have been using over the past few months. However, few have truly taken the key steps needed, and continue to see the medium as a great add-on instead of necessity.
Infographic: Purchases with a purpose | Direct Marketing News
More millennials are sticking it to the brand and favoring companies with strong environmental and ethical practices. According to The Cassandra Good Guide by The Intelligence Group, 45% of men and women between 14-to-34 years old claim that brands will need to incorporate socially and environmentally conscious practices to flourish in the future.
Social Gifting Platforms Aim to Make Gift-Giving Casual | Advertising Age
Marketers are still largely unconvinced how much social platforms (aside from Pinterest) can drive e-commerce, but now a Swedish startup and Facebook itself are trying to translate the instinct that moves people to post birthday greetings on their high school friends’ walls into the urge to buy them something.
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