By Keith Trivitt | Director, Marketing and Communications
The MediaWhiz name and brand is synonymous with performance marketing. We have been a part of the performance marketing industry since its earliest days. Founded in 2001 as lead-generation agency, we have expanded and evolved over the years, through three ownership structures, to become the company we are today: a global performance media company.
Recently, we unveiled the results of the first part of a multi-phase brand integration project. In doing so, we consolidated our affiliate network, email product and SEO ingredient service under the corporate MediaWhiz brand. We took what was three distinct sub-brands and rolled them up into a single, cohesive MediaWhiz brand.
We thought it might be neat to take a look back in time at the evolution of the MediaWhiz brand, and how those sub-brands (MonetizeIt — now known as the MediaWhiz affiliate network; TLA — now known as MediaWhiz SEO; and White Delivery — just MediaWhiz email) have evolved over the years.
Here’s a visual look back at the MediaWhiz brand through the years:
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