By: Mitch Tuch, MediaWhiz GM of Data Acquisition
Advanced deliverability and functionality are essential to a high performing email marketing campaign. Immediate and intelligent engagement is similarly vital for establishing a fully optimized lead generation and CRM program – as long as it is done right. The goal of driving leads and conversions can be compromised if messages are viewed as SPAM, a major threat to efficiency. Also, some initiatives lack precise and timely reporting to track and explain the delivery fail. The majority of publishers and performance marketers are painfully aware of such email marketing shortcomings. As is true of every performance channel, a program of continuous improvement must be implemented to proactively address deliverability and functionality.
Incorporating an audience-specific proprietary messaging tool into your campaign will alleviate many common email marketing challenges. For instance, MediaWhiz Messaging™ enables advertisers to qualify leads and effectively manage the consumer experience at the highest level. It delivers a cascade of multiple dynamic emails, each with increased urgency, providing the right message to the right consumer at the right time. But a powerful targeting and retargeting strategy must rely on more than a forward thinking messaging tool. It must include a forward thinking client services team.
Leveraging consultative email marketing expertise while optimizing the entire lead generation marketplace will increase conversions and improve cost-efficiency by eliminating unresponsive consumers. Client services and account managers can obtain client information while identifying and recommending unique multiple domains to your client increasing the likelihood of lead generation and lead conversion.
A technologically advanced, proprietary messaging program can drive conversions and increase overall email marketing efficiency. This is more important than ever in the fast-paced, continuously evolving world of online performance marketing where delivering the right message the first time around is what matters most for a high performance campaign.