In a recent article penned by Mediawhiz CEO Jonathan Shapiro and published by iMedia Connection, Jonathan makes the argument that traditional marketing budgets should be tossed out the window. To his point, the Internet allows brands more visibility into the performance of their marketing efforts than ever had before. Combine the visibility the Internet allows with performance based distribution channels and you’ll see there is no cap on what you can spend.
In Jonathan’s words;
“Future winners in the online marketing space will understand that success means investing in performance marketing programs of continuous improvement that provide increasing and demonstrable profits. That’s performance marketing, and you won’t want to cap its success with an annual budget.”
Read the whole article here.