By Keith Trivitt | Director, Marketing and Communications
ad:tech San Francisco, the online marketing industry’s premier conference, is next week (April 9-10) and we couldn’t be more excited. Every year, we look forward to this event. We reconnect with old friends and industry colleagues, see the latest trends in online marketing and advertising and get a good sense of how the rest of the year will shake out.
Oh, and we also like to show off our own work. Who doesn’t?
With that in mind, you can find the MediaWhiz team joining our colleagues from Matomy Media Group at the Matomy booth, #2217.
We’re especially excited to showcase MediaWhiz Mobile, our just-launched mobile performance marketing practice. We’re thrilled to now provide advertisers and publishers with mobile performance marketing campaigns and offers across a wide range of online marketing channels, including affiliate marketing, email, social media, display, search, SEO and lead generation.
If you’re in San Francisco next week of ad:tech, be sure to stop by the booth #2217 to chat with MediaWhiz and Matomy Media Group. We hope to see you there! (more…)
By Keith Trivitt | Director, Marketing and Communications
Where will you be March 19 and 20? If the answer isn’t LeadsCon Las Vegas, you need to rethink your plans. You can find us at booth #511 at LeadsCon and throughout the conference at a series of events and panels.
Founded in 2007, LeadsCon showcases the best people and companies in vertical media media and engagement advertising. More than 5,000 people rely each year on LeadsCon for unparalleled insights and access to marketing leaders. Click here to view the conference agenda.
RELATED: Read our exclusive interview with LeadsCon founder Jay Weintraub.
Must-Have Information
MediaWhiz will be exhibiting at LeadsCon, March 19-20, 2013. Meet us at booth #511.
Contact Keith Trivitt for more information or to schedule a meeting with us at the conference.
The MediaWhiz booth at LeadsCon East 2012 in New York City.
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By Keith Trivitt | Director, Marketing and Communications
SMX West comes to beautiful San Jose, Calif., in two weeks (March 11-13, 2013), and the MediaWhiz search and SEO teams will be there in full force. If you’re in San Jose for the conference, be sure to visit booth #321 to chat with us about our search marketing and SEO products and services. Several of our SEO and search marketing experts will be on site to discuss best practices for improving your brand’s SEO and search marketing campaigns.
MediaWhiz Vice President Daryl Colwell will take that discussion a step further during his March 11 presentation, “Content Marketing Like a Pro: Tactics and Techniques to Increase Search Engine Visibility.” Here is a brief overview of Daryl’s presentation:
Time/Date: 3-3:20 p.m. PST, Monday, March 11, 2013
Location: Theater B, San Jose McEnery Convention Center
Session Description
It’s no longer enough to have great SEO for your website. In today’s Google-controlled era of search engine marketing, brands need great content that is engaging, informative and sharable to rank well and generate leads. Join MediaWhiz’s Daryl Colwell to learn about his best practices and techniques to increase your brand’s search engine visibility through content marketing. You’ll come away from this session with a top-10 list of content marketing best practices that the pros use to generate leads and improve their brand’s SEO.
Must-Have Information
MediaWhiz will be exhibiting at SMX West, March 11-13, 2013. Meet us at booth #321.
Contact Keith Trivitt for more information or to schedule a meeting with us at the conference.
What to Do in San Jose
San Jose is one of America’s most innovative cities. Centered at the heart of Silicon Valley, it is the home to many of the world’s leading technology companies, including Cisco, Adobe and eBay. It also has a vibrant night life and plenty of fun, free activities. Here are some helpful resources you can use to plan your time in San Jose during SMX West.
By Keith Trivitt | Director, Marketing and Communications
Where will you be March 19 and 20? If the answer isn’t LeadsCon Las Vegas, you need to rethink your plans. With the industry’s premier lead-generation conference a month away, we recently sat down with LeadsCon founder Jay Weintraub to get his take on the state of performance marketing, how he got into the business and what marketers can expect at this year’s conference.
Haven’t purchased your pass to LeadsCon yet? No problem. Click here for a discount and receive $175 off the price of admission, courtesy of MediaWhiz. Don’t delay: the discount is only available through March 1. Discount is valid for new registrations only. Refunds are not available for past purchases.
Be sure to stop by the MediaWhiz booth (#511) at LeadsCon to chat with us about lead generation and performance marketing services. We’d love to see you. Email Keith Trivitt to schedule a meeting.
Below is an edited excerpt of our interview with LeadsCon founder Jay Weintraub.
How did you come about founding and managing LeadsCon?
When I started LeadsCon in 2007 I was living in Los Angeles. I moved there from Baltimore to join the specialty ad network Oversee.net. Its core business focused on monetizing large portfolios of domain names. The company also owned a large portfolio of premium domains, including two marquee names in education and mortgage. Old timers will remember Adteractive and its LowRateSource offer. That inspired me to develop some of the domains using lead gen as the monetization.
Fast forward five years and I couldn’t understand why there wasn’t a conference that focused just on lead generation. After a while, I decided that it was what I wanted to do, and if I didn’t give it a try, I would be forever upset at myself.
For those who are unaware of LeadsCon and its role in the performance marketing ecosystem, what should they know about the conference? Who’s the main audience and how do you cater to them?
I love the term performance marketing. At the same time, it is a very broad term, and it can be co-opted to describe a wide range of marketing activities that may not be very “performance” oriented.
In that wide range of performance marketing lays a subset of brands and advertisers from whom their business relies on connecting with potential customers, being able to begin a dialog that will hopefully consummate in a business transaction. These advertisers have a business process that is at the same time trackable. They are generally service providers within specific consumer focused segments of the economy, e.g., financial service providers. The opposite would be a consumer packaged goods. Their transactions take place primarily offline. While they can purchase clicks and likes they have very indirect ways of measuring advertising effectiveness. (more…)
By Keith Trivitt | Director, Marketing and Communications
The Online Marketing Summit has become a perennial favorite for us at MediaWhiz. Often held in a sunny, relaxed city, such as last week’s event in beautiful San Diego, the conference features the best and brightest in online marketing, advertising, search and SEO.
This year was no different. OMS San Diego featured a stellar lineup of speakers, a well-stocked exhibit hall and plenty of attendees to stoke plenty of debates and discussions about the trends shaping online marketing.
And MediaWhiz was right in the thick of it.
Our SEO business TLA exhibited at the conference, holding the coveted first exhibitor spot on the trade show floor. The TLA team spent much of their time discussing on- and off-site SEO strategies with conference attendees, including how to generate and promote content as a means of improving a brand’s SEO.
A packed house greeted Daryl Colwell’s OMS presentation, “Content Marketing Like a Pro”
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By Keith Trivitt | Director, Marketing and Communications
The 2013 Online Marketing Summit is next week, and MediaWhiz, along with our SEO team, TLA, will be right in the thick of the show. If you’re in San Diego for the show (Feb. 11-13 at the San Diego Convention Center), be sure to visit booth #305 to chat with us about performance and search marketing, as well as SEO and content marketing. Several of our SEO and search marketing experts will be on site to discuss best practices for improving your SEO and search marketing campaigns.
MediaWhiz Vice President Daryl Colwell will take that discussion a step further during his Feb. 12 presentation, “Content Marketing Like a Pro: Tactics and Techniques to Increase Search Engine Visibility.” Here is a brief overview of Daryl’s presentation:
Time/Date: 3-3:45 p.m. PST, Tuesday, February 12, 2013
Location: Room 29D, San Diego Convention Center
Session Description
It’s no longer enough to have great SEO for your website. In today’s Google-controlled era of search engine marketing, brands need great content that is engaging, informative and shareable to rank well and
generate leads. Join Daryl Colwell to learn about his best practices and techniques to increase your brand’s search engine visibility through content marketing. Session attendees will be given several examples and case studies of brands that have gone from ranking on page three to page one purely from professional-quality content marketing that they produce. You’ll come away from this session with a top-10 list of content marketing best practices that the pros use.
Must-Have Information
MediaWhiz will be exhibiting at OMS San Diego, Feb. 11-13.
Meet us at booth #305.
Contact Keith Trivitt for more information or to schedule a meeting with us at the show.
What to Do in San Diego
San Diego is one of America’s most beautiful cities. It’s perfect mix of Pacific Ocean breezes, sunny days and laid-back atmosphere make it a perennial contender as one of America’s top tourist destinations. And there is plenty to do for free. Here are some resources for great activities you can take part in while you’re visiting San Diego during OMS:
