MediaWhiz Senior Vice President of Media Services Peter Klein is a fount of information about performance marketing. Especially affiliate marketing. The guy loves affiliate marketing. The good kind, of course. Not the fraud-based affiliate marketing of the past. That kind of junk pains him. It
It’s with this perspective in mind that I recently sat down with Pete, who oversees MediaWhiz’s affiliate marketing business, to discuss a topic that he is particularly passionate about: launching performance marketing campaigns. damages the industry’s reputation, he says, and makes it harder for reputable affiliate networks, such as MonetizeIt, the MediaWhiz affiliate network, to earn the trust and business of today’s digitally savvy CMO.
Editor’s note: “A Day In the Life” is a regular editorial series in which MediaWhiz employees discuss their work and lives and how the two interact
Recently, I spoke with Bryan Scheiner, client services account manager at MediaWhiz, to discuss his life as an SEO expert by day and a music blogger by night. Bryan works with a number of MediaWhiz clients to help them develop and enhance their organic site traffic.
When he’s not working out of the MediaWhiz’s downtown New York City office, Bryan is busy with his hip-hop group WeatherPROOF, which most recently released its album “Dirty Naturals.” Away from the stage you can find him honing his blogging and SEO skills at TheBeeShine.com. There, Bryan has recorded more than 1,200 interviews with such artists as Redman, Questlove, 9th Wonder, DJ Premier, Pete Rock and more.
Watch the below video to learn more about Bryan and how MediaWhiz has helped propel his SEO career and his passion as a music blogger.
With last week’s news of a major affiliate network closing its doors, we wanted to remind you that MonetizeIt, the MediaWhiz affiliate network, remains one of the strongest affiliate networks in the industry. It was just three months ago that mThink ranked MonetizeIt as the No. 5 affiliate network in the world.
We’re rapidly expanding our affiliate network to include new offers in mobile, as well as game and app downloads, dating and entertainment offers. These are in addition to MediaWhiz’s extensive selection of branded campaigns in verticals such as finance, education, health and beauty and insurance.
A full listing of all of our campaigns can be found by logging into MoneitizeIt.com. And if you’re not a MediaWhiz affiliate, what are you waiting for? We’ve made it easier than ever to join our affiliate network and start monetizing your site(s).
Yesterday, we announced an important milestone in the 10-plus-year history of MediaWhiz: the expansion of our affiliate network, MonetizeIt. As part of our cross-publishing capabilities with our parent company Matomy Media Group, we are now able to offer a broader selection of domestic and international affiliate marketing campaigns, including game and mobile app downloads, as well as entertainment and dating campaigns. These are in addition to our extensive selection of branded campaigns in verticals such as finance, education, health and beauty and insurance.
Approximately 150 new domestic, international and mobile affiliate campaigns will initially be available through our affiliate network, MonetizeIt. We’re also expanding our base of experienced publishers, allowing advertisers to garner additional traffic to their websites and mobile apps.
Publishers interested in joining MonetizeIt can do so here. (more…)
In the Digital Age of marketing, connections are everything. Whether it’s connections with consumers (what modern marketers now call “engagement”), connections between consumers and brand advocates or consumer-to-consumer-to-brand connections by way of online review sites, we live in an increasingly interconnected world. Our offline lives have largely merged with our online lives.
Yet one critical aspect of consumers’ offline and online connections has been missing — until now. The announcement by Facebook of the launch of new “partner categories” marks a critical turning point in marketers’ quest to connect offline consumer purchasing habits and intent with online advertising opportunities.
Here’s how AdExchanger described the new ad targeting tool:
“Facebook is adding new offline purchase data from Acxiom, Datalogix and Epsilon. Advertisers can now target people who buy lots of frozen veggies, for instance, or children’s cereal. They can pluck these segments from Facebook’s self-serve interface, alongside its own social data. … It’s just the latest move in a sustained effort by Facebook to absorb the methods pioneered in traditional display over the past decade.”
What ‘Partner Categories’ Mean for Performance Marketers
Facebook’s new ad targeting tools will have a significant positive effective on many aspects of online marketing and advertising. Performance marketers may benefit the most from this new advertising tool. The ability to connect consumers’ offline purchases with potential intent to purchase via Facebook, and then to serve that consumer a relevant ad or lead generation opportunity, has long been one of performance marketers’ top wishes for Facebook advertising.
Here’s how MediaWhiz Senior Vice President of Media Services Peter Klein put it when I asked him yesterday for his thoughts on these new ad targeting tools from Facebook:
“This is a great move by Facebook. Facebook’s “Partner Categories” ad targeting tool clearly lends itself to better targeting of consumers and less irrelevant ads. (more…)
Mike Sisto joined MediaWhiz a little over three years ago. In that time, the director of performance marketing sales has seen the company grow from a mid-level agency to North America’s leading performance marketing agency that has a global footprint as part of Matomy Media Group.
Recently, we sat down with Mike and discussed what he enjoys most about working at MediaWhiz, how the agency has helped foster his career growth and what it’s like working in the heart of the online marketing universe in MediaWhiz’s New York City headquarters.
You can watch all MediaWhiz related videos on our YouTube channel (click here).
LeadsCon, a lead-generation conference, wrapped up its West Coast show in Las Vegas last week. The MediaWhiz team was all over the conference, starting with the first day’s Buyers Summit (March 18), and ending with an afternoon panel March 20 on mobile lead generation.
Beyond the ideas and insights our own team brought to LeadsCon, we learned a lot from the dozens of other speakers and vendors who were in attendance. Below is a quick synopsis of our top-3 takeaways from LeadsCon Las Vegas 2013.
Trend #1: Mobile Here, Mobile There, Mobile Everywhere
Not surprisingly, mobile dominated many of the panels and presentations at LeadsCon.
Taking a page from that meme, we launched MediaWhiz Mobile at the conference. Serving as our official mobile performance marketing practice, MediaWhiz Mobile offers clients and publishers mobile performance marketing campaigns and offers across a wide range of online marketing channels, including affiliate marketing, email, social media, display, search, SEO and lead generation.
In a March 20 panel hosted by MediaWhiz (“Taking Lead Gen Beyond the Desktop”), panelists discussed best practices for mobile lead generation. One issue panelists highlighted was the need to prepare call centers for the potential flood of incoming calls that could result from making mobile landing pages too easy to convert.
Overshadowing that issue, though, was the bigger concern over whether many companies were even prepared to move beyond the current focus on mobile branding. As Rebecca Madigan of the Performance Marketing Association noted, “Mobile lead generation is a huge ‘money to be had’ opportunity for advertisers and marketers.” A great way advertisers can tap into performance marketing’s mobile lead-gen opportunities is by setting up click-to-call campaigns, according to Madigan. (more…)
Last week, we announced the launch of our new mobile performance marketing practice, MediaWhiz Mobile. While it doesn’t mark our first foray into mobile marketing, it does represent our most significant and dedicated focus on the immense online marketing and advertising opportunities of mobile.
What this launch means for MediaWhiz, however, is insignificant compared to the value we believe it offers our clients. MediaWhiz Mobile will help advertisers more profitably engage, acquire and retain customers across what has rapidly become the most relevant and important digital marketing channel: mobile.
Why the launch now? As I told A4U in announcing the new service, we absolutely believe that mobile lead generation is the future of online marketing.
Consumers are projected to spend $119 billion worldwide on goods and services from the mobile and tablet devices by 2015, according to ABI Research. And with upwards of 70% of online advertising spend in the United States going toward performance-based advertising, it’s clear that advertisers are hungry for performance-based mobile marketing services that do far more than branding. They want mobile marketing services that help their brands profitably engage, acquire and retain customers in the mobile space.
Increasingly, consumers are ditching their desktop computers in favor of their smartphones and tablets. The opportunities these devices offer brands and marketers to reach, connect with and influence the purchasing habits of consumers is beyond what many of us considered possible just five years ago. More importantly, mobile and tablet devices offer advertisers an immense opportunity to acquire customers instantly and to generate leads at the click of a button.
MediaWhiz Mobile is here to service those opportunities across a variety of online marketing channels, including affiliate marketing, display advertising, search, SEO, lead generation and email. (more…)
By Kelly Clay | Digital Communications Strategist | HasOffers
Is your company thinking of starting a performance marketing program? If the concept is new to your marketing team, it’s critical to understand the basics of performance marketing. During last week’s Performance Marketing Insights in New York City, Peter Klein, MediaWhiz senior vice president of media services, gave an overview of what CMOs need to know about Performance Marketing.
In his presentation, Peter defined what performance marketing is, why it’s beneficial for your company, and how to get started. Here are a few key takeaways from Peter’s presentation that can help anyone starting their own performance marketing program:
Performance Marketing Basics
Peter explained that it’s critical to know that “performance marketing is the smartest online advertising investment. It’s no longer nice to have, but necessary to have” as part of an overall marketing strategy. Performance marketing includes advertisers, affiliates, and the networks that sit in-between them. Advertisers pay for performance, while affiliates, who are paid to deliver a specific action, promote the advertiser through various channels (e.g. PPC, SEO, Social Media). The network then acts as a bank, tracking system, client support, media planner, and compliance team. (more…)
Where will you be March 19 and 20? If the answer isn’t LeadsCon Las Vegas, you need to rethink your plans. You can find us at booth #511 at LeadsCon and throughout the conference at a series of events and panels.
Founded in 2007, LeadsCon showcases the best people and companies in vertical media media and engagement advertising. More than 5,000 people rely each year on LeadsCon for unparalleled insights and access to marketing leaders. Click here to view the conference agenda.