Adam Riff, the Director of Search at MediaWhiz was published in DMNews on June 30, 2008. Read his article below.
With increasing costs and competition in search, marketers must continue to be creative to achieve a high return on advertising spend. One answer may be fusion search, which is a method of “fusing” data to execute multiple search techniques simultaneously. These methods include pay-per-click (PPC), search engine optimization (SEO) and, more recently, social media optimization (SMO) and video SEO.
PPC is at the top of the list for two basic reasons. First, there is no other method that can deliver more data in less time. Also, PPC data will allow you to identify the long-tail keywords that you will use in your fusion campaign (provided you did your keyword research). Fusion campaigns are based on those long-tail keywords that cost little and return a lot.
For example, let’s say you’re running an account for a travel client that sells trips to the Bahamas. You’ll likely come up with several thousand keywords that include misspellings, buying phrases, long-tail and competitor domains. After identifying these keywords, you can run a PPC campaign and begin accumulating your data.
Search marketers know that “Bahamas trip” will elicit high volume and a low conversion rate. It will also be expensive and highly competitive, which will result in a cost per action that your client may or may not be able to afford. Savvy search marketers will begin mining their PPC data for the thousands of long-tail terms they added, such as “Bahamas cruises” or “looking for the best price on a Bahamas cruise,” that have one to two conversions over a sufficient data period (let’s say two weeks). You would then utilize these long-tail or “fusion” keywords to formulate a multifaceted search campaign across the other channels at your disposal that include SEO, SMO and video SEO.
For SMO, you could create a lens on HubPages, a popular social media site, that centers around your keyword “looking for the best price on a Bahamas cruise” and will link to your client’s site. With the right methodology, your client’s site and the HubPages lens will likely get ranked organically for “looking for the best price on a Bahamas cruise.”
For video SEO — assuming that the client has video content or you create it for them — you can tag that video with the same keyword used in the above example and use specific techniques to get your video ranked for that keyword.
You’ve now utilized your data to fuse the highest converting, lowest competition keywords into an extremely effective, multi-faceted strategy, which will achieve a higher return as well as build long-term organic reach.
Read the original article here
Learn more about MediaWhiz Search
We are excited to announce that we recently acquired ScribeFire (www.scribefire.com), the Web’s #1 Firefox® blog-editing technology. In addition we released the beta version of ScribeFire QuickAds, online advertising’s first ‘point and click’ ad optimization technology.
ScribeFire enables users to easily drag and drop formatted text from the web into their blog(s), as well as post entries and take notes, directly through the Firefox browser. ScribeFire currently has over 150,000 active users, and is compatible with all major blog services (e.g. WordPress, TypePad, Blogger, Yahoo 360, etc.).
ScribeFire QuickAds’ ‘point and click’ ad optimization technology, the first to enable web publishers to serve fully optimized banner ads without the hassle of adding additional code, greatly facilitates online advertising integration on blogs. Web publishers can add IAB-standard in-page ad formats (e.g. Leaderboard: 728×90, Wide Skyscraper: 160×600, and Medium Rectangle: 300×250), and in-text advertisements to their blogs via an easy three-click process.
ScribeFire QuickAds’ ad optimization decision engine automatically selects the highest revenue producing banner to display on the user’s website. Ads are selected from the MediaWhiz ad inventory pool, which is fueled by MediaWhiz’s experienced sales team and relationships with over 100 ad networks. Web publishers can access comprehensive ad inventory performance and earnings data on the ScribeFire website.
“ScribeFire is a great addition to the MediaWhiz portfolio of products,” said Patrick Gavin, President of ScribeFire. “Our patent-pending ad optimization technology and relationships with over 100 top ad networks will enable bloggers to see the greatest possible value for their ad inventory. Our dedicated sales force exposes small web publishers to advertisers and ad
networks that they previously had little or no access to, and with no monthly minimums or up-front costs.”
“Direct advertisers and ad networks now have the opportunity to reach massive audiences visiting an increasingly influential medium, the blogosphere,” added Jonathan Shapiro, CEO of MediaWhiz. “ScribeFire QuickAds’ innovative technology has the added benefit of enabling advertisers to auto-optimize multiple ad units based on key performance metrics, thereby improving the overall performance of their campaign.”
Deal Boosts MediaWhiz’s Lead Management Technical Capabilities
NEW YORK, April 9, 2008 — MediaWhiz today announced the acquisition of LeadROI’s Lead Management System, which enables advertisers to better manage, optimize, and monetize their lead generation campaigns.
See: http://biz.yahoo.com/prnews/080409/nyw042.html?.v=101
Jason Cohen
Founder and President, MediaWhiz
When online advertisers think about affiliate marketing, they frequently think of the larger affiliate programs such as Linkshare or Commission Junction. These programs typically act like application service providers (ASPs), where the advertiser interfaces with and motivates affiliates.
In recent years, a plethora of cost-per-action (CPA) affiliate networks have evolved. CPA networks place the burden of managing affiliates and driving traffic squarely in the hands of dedicated affiliate managers. This approach enables advertisers to leverage the expertise, relationships, and resources of their CPA partner.
Since CPA networks are closed networks, advertisers do not directly communicate with their affiliates. If you select more than a single network partner, it is important to understand that affiliates — even underperforming ones — may appear more than once during a campaign without you knowing about it. This is due to the fact that affiliates frequently join multiple CPA networks at a time, each of which identifies that affiliate in a different manner. Selecting one partner will enable you to permanently remove affiliates driving lower quality customers or sales.
If you cannot decide between CPA networks you like, identify a key strength for each. Some programs have very strong distribution through e-mail, while other programs work very closely with search publishers. Test firms by giving each a piece of your affiliate program, so that one partner manages search, while the other manages e-mail, for example.
Remember to establish different price points for different forms of traffic, as all sales are not created equal. See which firm does a better job with reporting, optimization of underperforming affiliates, and, most importantly, servicing you as a client. With all of this in mind, you will be well on your way to finding a quality long-term CPA network partner and embarking on some great affiliate marketing.
See this artilce in DMNews: http://www.dmnews.com/Mix-it-up-with-affiliate-marketing/article/108633/
For all you who have been peppered with rss updates on various feeds over the last few days sorry about that! You have found the new home of the one central blog for all of MediaWhiz’s properties:
Text Link Ads – Static Text Ads
ReviewMe – Buzz and Social Marketing
AuctionAds – CPA Product Ads
ShoppingAds – CPC Product Ads
Filinet – Affiliate Marketing
AdNet – Display Advertising
Coregistrations – Custom Lead Generation
MonetizeIt – Customer Acquisition
WhiteDelivery – Email Marketing
MediaWhiz Search – Search Marketing
Here at MediaWhiz we are striving to be the #1 performance marketing company and are well on our way. Please stay tuned as we have lots of exciting new features and products launching in 2008 and we are committed to doing a great job of communicating with our Publishers and Advertisers on our blog starting now!
NEW YORK, NY, August 1, 2007 – MediaWhiz Holdings., Inc. today announced the acquisition of AuctionAds (www.auctionads.com). MediaWhiz launched AuctionAds in partnership with Shoemoney Media in March, and within four months registered over 20,000 participating publishers. The AuctionAds affiliate program combines unique keyword targeting technology with a rapidly expanding publisher network, to drive increased traffic and revenue to eBay. Earlier this year, eBay acknowledged the power of the pioneering AuctionAds platform and awarded the company the 2007 eBay Star Developer Award for innovation.
“We are excited to welcome AuctionAds into the MediaWhiz suite of online marketing solutions. Shoemoney media co-founders Jeremy Schoemaker and David Dellanave have done an outstanding job creating an innovative affiliate marketing platform, and we are looking forward to building upon the AuctionAds technology to drive continued growth,” stated Patrick Gavin, President of MediaWhiz’s display advertising division.
AuctionAds will extend the MediaWhiz suite of online performance marketing solutions and make it possible for MediaWhiz’s growing affiliate network of over 25,000 publishers to earn more for their valuable online advertising inventory.
About AuctionAds
AuctionAds (www.auctionads.com), a division of MediaWhiz Holdings Inc., enables publishers to monetize their website by displaying live eBay auctions that are keyword targeted to a sites content. The AuctionAds proprietary technology is unique in its ability to dynamically deliver contextually relevant links to eBay auctions. The targeted affiliate program drives higher conversions resulting in increased traffic and revenue to eBay and higher payouts for both AuctionAds and its publishing partners.
About MediaWhiz
MediaWhiz is a leading online performance marketing company. MediaWhiz leverages its comprehensive suite of marketing services to achieve superior results for advertisers and publishers. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 25,000 publishers. Private equity firm Lake Capital first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of online performance marketing solutions. More information on MediaWhiz is available at www.mediawhiz.com.
Readers, I am happy to announce ReviewMe’s parent company, MediaWhiz, has purchased AuctionAds! I have been working with Dave Dellanave (left) and Jeremy Schoemaker (middle) on this project since day one and it’s a great success story. MediaWhiz started off as a minority share holder in AuctionAds and as it continued to grow and grow we knew we wanted the whole thing! In just four short months we have grown to over 20,000 publishers.Jeremy and Dave couldn’t have been better partners. Jeremy is a brilliant marketer and Dave is a genius programmer. They will be missed at AuctionAds. Thanks for all your work guys!
We welcome AuctionAds into the MediaWhiz family and look forward to continuing to grow and improve the product. More coverage at: Shoe’s blog and at TechCrunch.
AuctionAds, a division of MediaWhiz Holdings Inc., today announced it received the eBay Star Developer Award for “Most Innovative Application-Buyer” at the sixth annual eBay Developers Conference. AuctionAds (www.auctionads.com) enables users to monetize their website by displaying live eBay auctions next to their related copy.
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“We are honored to accept this prestigious award, which recognizes that AuctionAds is a successful tool for leveraging the lucrative eBay affiliate system, in a way that is easy for publishers to use,” stated AuctionAds CTO David Dellanave.
“The eBay Star Developers Awards recognize developers for their innovation and commitment to the eBay platform,” said Max Mancini, senior director of disruptive innovation at eBay. “AuctionAds was awarded for its efficiency using innovative caching techniques, allowing it to serve up 30 million impressions a month with only 200,000 API calls, an impressive volume of traffic per API call.”
The eBay Developers Conference in Boston brings together more than 500 third-party developers, entrepreneurs and affiliates to meet with technologists and business leaders from eBay, PayPal, ProStores, Shopping.com and Skype.
We are excited to announce that two MediaWhiz executives have been chosen as finalists for the Ernst & Young Entrepreneur of the Year 2007® Awards.
Jason Cohen, President of MediaWhiz Holdings, LLC has been chosen as a finalist in the Metro New York area, and Patrick Gavin, President and co-founder of Text-Link-Ads.com has been selected as a finalist for the Central Midwest region.
“We are thrilled to have Jason Cohen and Patrick Gavin chosen as finalists for this prestigious award,” stated Jonathan Shapiro, CEO, MediaWhiz Holdings, Inc. “This honor confirms, that with senior executives like Jason and Patrick, MediaWhiz is blessed with an entrepreneurial spirit and level of innovation that has placed it at the forefront of online marketing.”
New Alignment Maximizes One Of The Most Experienced Teams In Online Marketing Solutions
MediaWhiz Holdings, Inc., a leading provider of performance-based online marketing services, today announced it has significantly expanded its senior management team. The broader executive team will continue to oversee the integration of the company’s suite of marketing services, which include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising, and search marketing, creating seamless, full-service online advertising solutions for MediaWhiz’s clients as well as focusing on developing additional career opportunities for staff across the company.
In the past two years, MediaWhiz has grown more than eight-fold with acquisitions and organic initiatives. Following an investment in 2005 from private equity firm Lake Capital, MediaWhiz merged in 2006 with Global Resource Systems (now WhiteDelivery) to form one of the largest providers of integrated, online performance marketing services. More recently, MediaWhiz acquired Text-Link-Ads.com, specializing in text link advertisements, and Monetizeit.net, a leader in lead generation for the financial, consumer, and healthcare markets.
In April, MediaWhiz announced it had hired Jonathan Shapiro, a former executive at Lillian Vernon Corp., DoubleClick,, United Media and McKinsey & Co., as chief executive officer. Chief financial officer Tom Lanzetta, former chief operating officer of Agency.com, joined the company in January. In addition, a number of the founders and executives of MediaWhiz companies have taken on new roles:
- Jason Cohen, founder of MediaWhiz, Inc., has been appointed chief sales officer and president of MediaWhiz’s New York City office.
- John Dopazo, formerly chief technical officer of WhiteDelivery, has been appointed president of WhiteDelivery, an email service provider that offers email list management, compliance services, content delivery, and transactional message delivery including auto-responders, order confirmations, account updates, and shipping confirmations.
- Yannick Tessier, founder of Global Resource Systems, has accepted the position of chief strategy officer, while Michael Germani, formerly chief operating officer of GRS, will become MediaWhiz’s email delivery officer.
- Dow Smith, formerly chief operating officer, becomes president of Monetizeit.net, while Monetizeit.net co-founder Steve Wadley will focus on sales as executive vice president of business development. Joe Wesson has joined Monetizeit.net as the group’s chief technology officer. Most recently, Wesson was president of Benchmark Consulting, a firm he founded in 2002 and grew to more than $6 million in revenues and 40 employees.
- Patrick Gavin, founder of Text–Link-Ads.com, remains president of the group but has relocated to New York City from Cincinnati and will oversee the expansion of MediaWhiz Search.
“MediaWhiz’s explosive growth had created an increased need for more senior leadership,” said Jonathan Shapiro, chief executive officer of MediaWhiz. “We have an extraordinary group of executives recognized across the industry as online marketing thought leaders. The realignment of our management team maximizes their talents and experience, allowing us to continue to provide MediaWhiz clients with one of the broadest platforms of online marketing solutions available while also enhancing career opportunities for MediaWhiz employees.”
