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Around the MediaWhiz Nation with MediaWhiz Account Executive Fiona McGovern

sultan — Tue, 11 Jun 2013 04:01:07 +0000

By Sultan Riaz | Marketing Coordinator

Editor’s note: “Around the MediaWhiz Nation” is a regular editorial series in which MediaWhiz employees discuss the intricacies of their work.

Recently, I sat down with Fiona McGovern, an account executive in MediaWhiz’s SEO division, and learned more about her life both within and outside of MediaWhiz’s downtown New York City walls. We talked about her interest in travel, including her trip to Iceland last summer!

Sultan Riaz: If you had to explain your job description in one tweet, what would it be?
Fiona McGovern: I help clients improve their presence on the Internet.

SR: How do you commute to work?
FM: I live in North Jersey, so I commute into Penn station and take the 2 or 3 train downtown. Also, in the summer I have the option to take the ferry into work.

SR: What is the first thing you like to do (work related) when you get in the office?
FM: The first thing I like to do is check my schedule for the day. This way I can map out what I need to get done. Doing so helps me highlight the important tasks of the day and knock those out first. I also respond to emails that I may have received the night before or in the morning prior to arriving at the office.

SR: What is one thing you could not be without during your typical workday?
FM: There are probably two things: espresso and my cell phone. If I ever step away from my desk I don’t want to miss any emails, so it’s important to have my cell phone with me so I can stay on top of everything at all times.

SR: Is there something that you do in your workday that you didn’t expect to do when you took this position?
FM: Yes. I hadn’t expected how broad the client base would be. I work with multiple industries across the world, from Australia to the Unites States to the United Kingdom. I really enjoying have a variation in terms of the clients I work with.

SR: What are things you like to do when not at work?
FM: Whenever I am not at work I love to travel. I was in Iceland last summer and there was a lot to do there. It’s a very unique culture and a very unique area. I would like to go back in the winter and see the northern lights.

I also love reading; one of my favorite newspapers is The New York Times, which I read daily.

Visit our YouTube channel to learn more about the experiences of other MediaWhiz employees. Follow us on Twitter or “like” us on Facebook for MediaWhiz updates.

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The Expanded MediaWhiz Affiliate Network: What It Means for Advertisers and Publishers

sultan — Fri, 19 Apr 2013 04:01:43 +0000

By Peter Klein | SVP, Media Services

Yesterday, we announced an important milestone in the 10-plus-year history of MediaWhiz: the expansion of our affiliate network, MonetizeIt. As part of our cross-publishing capabilities with our parent company Matomy Media Group, we are now able to offer a broader selection of domestic and international affiliate marketing campaigns, including game and mobile app downloads, as well as entertainment and dating campaigns. These are in addition to our extensive selection of branded campaigns in verticals such as finance, education, health and beauty and insurance.

This initiative represents an important step in our integration with Matomy and follows the recent launch of MediaWhiz Mobile, our mobile performance marketing practice.

Approximately 150 new domestic, international and mobile affiliate campaigns will initially be available through our affiliate network, MonetizeIt. We’re also expanding our base of experienced publishers, allowing advertisers to garner additional traffic to their websites and mobile apps.

Publishers interested in joining MonetizeIt can do so here.

The addition of new affiliate marketing campaigns and verticals is a great benefit to our advertisers and publishers. New affiliates have more opportunities to join our network, while our advertisers benefit from additional domestic and international traffic sources.

Here’s a look at the full scope of benefits for publishers and advertisers:

Benefits for Publishers

Publishers will gain a variety of benefits from MediaWhiz’s new domestic and international affiliate marketing campaigns and verticals, including:

Improved access to join MonetizeIt, the MediaWhiz affiliate network
Mobile-specific affiliate marketing campaigns
3% lifetime referral bonus
Utilization of Matomy Media Group’s mobile tracking capabilities for a wide array of mobile campaigns

Publishers interested in MediaWhiz’s enhanced domestic and international affiliate marketing campaigns should contact Kyle Hanzas, director of business development, at +1 212.209.0023 or khanzas@mediawhiz.com.

Benefits for Advertisers

Advertisers will gain the following benefits from MediaWhiz’s expanded affiliate network:

Access to a broad range of domestic and international traffic
Testing and scale via in-house social media, search and display advertising teams, which generate more than 40 billion impressions per month
In-house compliance monitoring

Advertisers interested in monetizing their domestic and international traffic with MediaWhiz should contact Daryl Colwell, senior vice president of business development, at +1 646.442.5513 or dcolwell@mediawhiz.com.

A full listing of all of MediaWhiz affiliate marketing campaigns can be found here.

And if you or your affiliate partner have been stranded after this week’s news, please contact us and feel free to send them our way. We welcome all business, as we can offer substantial scale and reach, a full range of verticals, international presence, financial strength and a strong reputation in the performance marketing industry — we’re ranked as the #5 CPA Network.

As always, any business you refer to MonetizeIt will earn you a 3% lifetime referral bonus. So don’t delay! Talk to your affiliate partners and advertisers today and refer them to MonetizeIt.

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MediaWhiz: Mike Sisto On His Experience in Online Marketing

sultan — Tue, 02 Apr 2013 13:36:02 +0000

By Sultan Riaz | Marketing Coordinator

Mike Sisto joined MediaWhiz a little over three years ago. In that time, the director of performance marketing sales has seen the company grow from a mid-level agency to North America’s leading performance marketing agency that has a global footprint as part of Matomy Media Group.

Recently, we sat down with Mike and discussed what he enjoys most about working at MediaWhiz, how the agency has helped foster his career growth and what it’s like working in the heart of the online marketing universe in MediaWhiz’s New York City headquarters.

You can watch all MediaWhiz related videos on our YouTube channel (click here).

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Understanding the Marketing Benefits of the T-Commerce Era

sultan — Mon, 01 Apr 2013 04:01:45 +0000

By Sultan Riaz | Marketing Coordinator

With the world becoming more mobile friendly, the number of mobile users continues to rise. Instead of searching for a brand on their desktop and purchasing through a traditional website, many consumers are making quick searches via their smartphones and making instant purchase decisions on mobile sites and apps.

Smartphones, however, are no longer the top source of mobile traffic. In February tablet traffic in the U.S. surpassed mobile smartphone traffic for the first time.

The era of t-commerce has officially arrived. And it brings with it massive opportunities – and challenges – for digital marketers.

The Growth of the Tablet Market

Tablet traffic has played a strong role in the growth of mobile commerce and it is consistently growing. In one report tablet click-through rates were 65% higher when compared to desktops. In another report click-through rates on tablets outperformed smartphones by 250%.

Although smartphones currently generate approximately double the revenue ($16.4 billion) with mobile apps when compared to tablets ($8.8 billion), if tablet usage continues to increase it is likely that tablets will generate more revenue in mobile apps in the near future.

Globally tablet usage is on the rise as well. Germany is expected to have 13.4 million tablet users in 2013 and by 2016 the EU is expected to have an estimated 97 million tablet users. With this global growth it is important that advertisers and marketers take note. Tablet optimization will be key to sustained mobile success over the next few years.

The Role of Content In T-Commerce

In our new eBook, “Content Marketing like a Pro,” Marc Purtell, MediaWhiz’s director of SEO, discusses how vital it is understand your audience when building a content marketing strategy. If a large portion of your mobile audience is coming from tablets, it’s best to build a content strategy that will enhance their experience on those devices, rather than making them conform to your preferred mobile site design.

The number marketers really need to focus on is $24 billion. It is predicted that by the end of 2013 $24 billion will be spent on shopping through tablet devices. By the end of 2014 this number will double.

Growing from a $24 billion market to a $48 billion market in less than a year should have marketers prepped and ready for a huge increase in tablet traffic.

Adobe conducted a study recently that showed out of 100 billion visits to 1,000 websites 8% came from tablets, while slightly more than 7% came from smartphones. With a more enhanced Web experience compared to mobile and better portability compared to laptops, a successful mobile strategy must incorporate tablet users and their experiences.

What’s Next for E-Commerce In the Tablet Era

The future for mobile commerce is bright. In a short time tablets have become consumers’ preferred mobile commerce platform, surpassing smartphones in Web traffic. With tablet shipments expected to reach 350 million by 2017, this trend shows no signs of slowing down.

The t-commerce era of online marketing has arrived. Are you ready for the immense opportunities – and challenges – it offers?

How is your brand preparing for the t-commerce era? Let us know your thoughts in the comments section or on Twitter at @MediaWhizInc.

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MediaWhiz: A Day in the life with Nandita Joshi

sultan — Tue, 11 Dec 2012 17:01:30 +0000

MediaWhiz: A Day in the life with Nandita Joshi

By Sultan Riaz | @Riaz_MediaWhiz | Marketing Coordinator

Editor’s note: “A Day in the Life” is a regular editorial series in which MediaWhiz employees discuss the intricacies of their work.

When you visit Me diaWhiz’s New York office, in the heart of the Financial District, Nandita Joshi will always greet you with a smile. Nandita, HR recruiter, has been with MediaWhiz for a little more than two months and says that she enjoys her experience working in the HR department.

Recently, I sat down with Nandita to learn what her typical day at the office is like.

Name: Nandita Joshi
Title: HR Recruiter
Location: New York City

Sultan Riaz: If you had to explain your job description in one tweet, what would it be?
Nandita Joshi: Taking an employee through the entire employee lifecycle, from recruitment to development.

SR: How do you commute to work on a daily basis?
NJ: My daily commute is fun. I commute from Astoria; it’s about a 45-minute commute to the Financial District.

SR: What is the first thing you like to do (work-related) when you get into the office?
NJ: I like to make a to-do list of all of the important tasks I need to accomplish for the day. It’s great because it give me perspective for what I need to achieve for the day and it’s a morale booster in terms of crossing those things off my list when they are complete.

SR: What is one thing you could not be without during your typical workday?
NJ: There are two things: a positive attitude and caffeine.

SR: Is there something that you do in your workday that you didn’t expect to do when you took this position?
NJ: Not at all! MediaWhiz has a startup-like feel to the company. The more exposure you get to a different tasks and different areas within HR the better it is in terms of career development.

SR: If you could sum up your typical workday in one word what would it be?
NJ: Empowerment.

SR: What are things you like to do when not at work?
NJ: When I am not at work I like to unwind by exploring the city. I also enjoy taking long walks around the city and exploring the fall season.

If you are interested in seeing the experiences of other MediaWhiz employees just visit our YouTube channel. You can learn more about joining the MediaWhiz team here. You can follow us on Twitter or “like” us on Facebook.

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MediaWhiz Whizdom: Daryl Colwell on Best Practices for Holiday Lead-Gen Marketing

sultan — Tue, 04 Dec 2012 15:47:24 +0000

By Sultan Riaz | @Riaz_MediaWhiz | Marketing Coordinator

Daryl Colwell, VP of Business Development, MediaWhiz

The holiday shopping season is officially here and plenty of businesses have taken advantage of the shopping frenzy. With holiday online retail sales expected to reach around $80 billion, companies developing and promoting their lead-generation campaigns before the holiday season have benefited greatly. If your business has not taken advantage of lead generation yet, there is still some time left.

Daryl Colwell, (@DHColwell) vice president of business development at MediaWhiz, gives a few tips for those who haven’t yet taken advantage of the holiday season with lead generation and its rewarding benefits. Click here to watch a video snippet of this interview.

Sultan Riaz: In a recent article in DMConfidential, you mention that marketers need to be ahead of the of competition and promote their brands and offers before Thanksgiving. What advice would you give a company that has waited until now to advertise/market their product/service online? Is it too late for brands to start lead-gen campaigns focused on the holidays?

Daryl Colwell: Get busy! Start working some long hours. Most companies spend plenty of time developing their creative message, media strategy and negotiating their buys long before Thanksgiving. When Thanksgiving arrives they hit the ground running with their Black Friday and Cyber Monday splashes. If you haven’t done it, it’s not too late! There is still some time before Christmas, but now is the time to work on it.

SR: How big of a role does lead generation play when it comes to brands’ holiday marketing campaigns?
DC: Lead gen plays a big role. The key, however, is not what you do during the holiday season; it’s what you do before that. Your company’s best asset, when it comes to marketing, is your in-house list. As the marketer, if you have been diligent in acquiring names, as well as messaging customers with relevant content, relevant offers and keeping them engaged with your brand, your customer will be that much more engaged when they do get that holiday splash offer.

SR: What are the three best lead-gen practices during the holiday season?
DC: Here are three best practices I recommend to clients:

Get out there early. If you haven’t started yet, time is of the essence. Get to work on spending your money towards lead gen.
Be prepared to spend a little bit more during the season. Marketers are very aggressive at this time. They have a short window to reach the consumer before the holidays, so be prepared to pay more when demand is high.
Make sure your creative can meet consumer demands. Make sure you have a fall creative for Thanksgiving and a winter creative for the rest of the holiday season.

SR: What are some ways firms can prepare to pay a premium for traffic to their website during the holiday season? Do those strategies differ from other times of the year?
DC: MediaWhiz is a performance marketing company; a majority of our clients pay us on a CPA (Cost per Acquisition) or CPL (Cost per Lead), but we certainly see a rush of CPM (Cost per Thousand Impressions) requests during the holiday season, whether it’s around our display inventory or email inventory.

If you have historically been a performance-based marketer, be prepared to potentially pay for CPM inventory. Start small, test small, manage the performance and if it warrants a secondary or tertiary spend, on a CPM, go ahead and do so.

SR: Cyber Monday brought in nearly $2 billion in revenue for businesses. What role did lead generation play in Cyber Monday being a big hit?
DC: The companies that did a nice job applying lead generation through the year, not just around the holiday season, caught my attention. Again, it goes back to building up your list through the year, and at the same time engaging your customer with relevant content.

Use these tips from MediaWhiz’s Daryl Colwell and you will experience the significant rewards of lead generation. If you have started your own lead generation campaign, how has it worked out? If you will start your lead generation campaign let us know if these tips helped you.

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MediaWhiz In the News: Week of Nov. 26-30, 2012

sultan — Fri, 30 Nov 2012 17:18:26 +0000

By Sultan Riaz | @Riaz_MediaWhiz | Marketing Coordinator

MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers and the broader marketplace in which we operate.

For the week of Nov. 26-30, 2012, MediaWhiz experts were quoted or featured on a variety of digital media news and trends, including Peter Klein’s predictions for Performance Marketing in 2013; what lead-gen marketers must do in 2013; the success of the click-to-call campaign for MediaWhiz; and what marketers are thankful for in 2012 | Read previous MediaWhiz In the News posts.

Performance Marketing in 2013: Companies and Regulation

DMConfidential | Nov. 28, 2012 | Op-Ed by Peter Klein

The performance marketing industry has undergone massive changes in 2012.

The list of challenges the industry weathered over the past year is long and varied. It includes news of several long-standing affiliate networks going out of business; email delivery getting more difficult; Facebook and Google all but banning affiliate marketing; the federal government becoming more involved in the cash advance and “for-profit” education verticals; the rise of real-time bidding (RTB); data management platforms (DMPs) becoming critical in display advertising; and mobile marketing efforts gaining prevalence among marketers’ digital strategies.

While performance marketers shift priorities and tactics on the fly, the good news is that money continues to pour into performance marketing for its scalability, ROI focus and measurable results.

Source: Search Engine Journal

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MediaWhiz Grows Fast with Click-To-Call

Performance Marketing Insider | Nov. 29, 2012

MediaWhiz, a leading integrated digital media agency, today released results from the first six months of managing clients’ click-to-call campaigns in partnership with RingRevenue. Total calls into MonetizeIt, the MediaWhiz affiliate network, nearly quadrupled from the second to third quarters of 2012 as a result of the integration of RingRevenue’s patented call performance-marketing technology. Calls driven through the network increased 64 percent during that time period.

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Reverse Engineering Human Rating to Predict the Future of Search

Search Engine Journal | Nov. 27, 2012 | Op-Ed by Marc Purtell

The key to remaining competitive in organic search is to always be two steps ahead of the search engines. Given the frequency and impact of search engine algorithm updates, those who don’t consider the long-term effects of their optimization efforts are subject to pitfalls similar to those many brands experienced after Google’s Panda and Penguin updates of 2012.

Part of the puzzle of predicting the future of search engines will take with respect to changes to their search algorithms is first understanding their goals and aligning them with the goals of any brand’s SEO campaign. Google’s mission is to provide users with the most relevant and useful information relevant to a user’s search. Therefore, in order to maintain organic performance, a brand’s content plan must take similar aim.

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What Lead-Gen Marketers Need to Take Care Of Before 2013

DMConfidential | Nov. 26, 2012 | Featuring Peter Klein

Holiday offers
Just as consumers should be doing, marketers should be budgeting for the holidays. More specifically, they should be planning on ways to capitalize on the festive season by having enough money in their budgets for seasonal offers to their clients, according to Peter Klein, senior vice president of media services at MediaWhiz.

“Lead-generation marketers must ensure their budgets have enough leeway to meet seasonal offers for the holidays,” he says. “The holidays are the best-performing season for cash-advance offers. It’s important to keep existing clients happy, as they will undoubtedly present additional budgets to hit for year at the last minute. Lead-gen marketers need to do their best to meet clients’ year-end demands to ensure inclusion in advertisers’ 2013 budgets.”

Plan and set goals
Part of closing one year is planning for the next, so it’s only logical for lead-generation marketers to do likewise. But how should they go about this? “Review your financial projections for 2012 and plan realistic goals, month-by-month, for 2013,” Klein says. “Once the numbers are planned, it’s critical to outline how you plan on hitting these numbers, such as staffing, advertisers and potentially acquisitions.”

He adds that the first quarter requires special attention, given the slow start that’s likely to come thanks to New Year’s Eve/Day and conferences. “There are good offers to take advantage of, such as tax season and auto insurance, to help offset some of the slowness and set the proper tone for 2013,” Klein says.

Review org charts and processes
The end of the year is when people tend to take time off – it’s also a good time to take a sober look at your org chart and processes, according to Klein.

“If you are able to move the business forward without some of your employees, then you need to cut ties or upgrade their positions,” he says. “If you can’t succeed and are inundated with tactical maneuvers, then it’s time to get job specs together for the positions you need and seek out the right staffing level.”

As marketers ensure that org charts include positions, descriptions and an ideal model, they should also make sure that all processes are running smoothly. “Whether it is establishing weekly meeting agendas, sales processes, offers setup or just basic document storage, the quieter, post-holiday weeks at year-end are the time to go through everything in preparation for a successful 2013,” Klein says. He adds that marketers don’t even need to be in the office to carry out these kinds of audits.

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What Marketers Are Thankful for in 2012

DMConfidential | Nov. 21, 2012 | Featuring Peter Klein

Peter Klein, senior vice president of media services at MediaWhiz:

“I’m thankful for a dedicated, hardworking team that has continued to drive client results despite many challenges this year in our space — from Yahoo in email, to Google in search and Facebook in social media, among many others. I’m also thankful for the industry making significant positive progress in lead quality via great monitoring services, such as CPA Detective, in addition to the stellar self-regulation efforts from industry leaders and organizations like the Performance Marketing Association. I’m most grateful for the advertisers that see the value in paying for performance vs. branding, which is contributing to the growth of performance marketing by billions of dollars each year.”

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Around the MediaWhiz Nation: Maria Loreto, Media Planner, New York

Keith Trivitt — Tue, 27 Nov 2012 05:01:54 +0000

By Sultan Riaz | @Riaz_MediaWhiz | Marketing Coordinator

Editor’s note: “Around the MediaWhiz Nation” is a regular editorial series in which MediaWhiz employees from across the country discuss the intricacies of their work.

Name: Maria Loreto
Title: Media Planner
Office: New York
University: Pace University
College Major: Marketing with a Concentration in Advertising

Prior to joining MediaWhiz full time in 2012 as a media planner you were an intern in the company’s Display Advertising unit. What attracted you most about the internship opportunity with MediaWhiz?
I liked that the internship post looked like an actual job posting with real tasks and job responsibilities. Most importantly, though, I wanted to get into the digital marketing field. All of my previous internship experiences revolved around digital PR, which is something I didn’t want to pursue. The internship with MediaWhiz was an opportunity for me to get into the digital marketing field.

What was your first day like at MediaWhiz?
It was great! Usually when you come in on the first day [of an internship] there is nothing for you to do, but our previous display media strategist booked a conference room and gave me a three-hour class on display advertising, MediaWhiz and Hyper Marketing Inc. He also trained me on Mediaplex MOJO, which is our ad server. That training served me well because that is what I use every day; it’s my bread and butter.

What type of goals did you set for yourself before starting the internship?
When I came in for the interview I realized how little I knew about display advertising. So, one of my goals was to learn as much as possible about display advertising.

Do you believe your goals have been met?
Definitely. I started at MediaWhiz as an intern and now I manage my own display campaigns as a full-time employee.

How was the school-work balance for you?
It actually wasn’t bad. I had multiple internships throughout college, but this one was different because I took it in the summer right after I graduated, so that allowed me to join MediaWhiz as more than a normal college-based intern.

What do you feel was the best thing about the MediaWhiz internship?
The training. The training I received during was exceptional. It was exceptional enough for there to be no problem when I started as a full-time employee.

Would you recommend this internship to someone who was in the same major as you?
I was a marketing major, which can be pretty broad. Most people want to get into marketing and PR, but if you’re interested in digital marketing I would definitely recommend an internship at MediaWhiz.

VIDEO: Around the MediaWhiz Nation: Maria Loreto

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A Day In the Life: Ori Carmel, VP of Performance Strategy, New York

Keith Trivitt — Thu, 15 Nov 2012 05:01:18 +0000

Editor’s note: “A Day In the Life” is a regular editorial series in which MediaWhiz employees discuss their work and lives and how the two interact.

Name: Ori Carmel

Title: Vice President of Performance Strategy

If you had to explain your job description in one tweet, what would it be?
Build mechanisms that are sophisticated and advanced. Provide quality services and quality leads to companies. Make real money.

How do you commute to work on a daily basis?
I take the 1 train from the Upper West Side. I try switch to the 3 train when it comes across [the platform]. The commute usually takes about 30-35 minutes.

What is the first thing you like to do when you get in the office?
Get coffee!

What is the first thing you like to do (work related) when you get in the office?
I usually check my email first to see if there is anything urgent from the night before. We have people who are working on the West Coast, so a lot of times there are urgent things coming from those offices. Otherwise, I check emails to start the workday.

What is one thing you could not be without during your typical workday?
Coffee.

What industry and business publications do you read to keep up on industry- and client-related news?
I try to get a good perspective of pretty much everything. A lot of Advertising Age; obviously a lot of publications like WIRED. I also try to get some of the venture capital stuff when it comes through. Much of my industry-specific reading relies on Google, so it’s specific to a client that I’m interested in or a vertical that I’m specifically interested in. It’s a great way to not waste your time with all the fluff and get to the stuff that actually matters to your day-to-day work.

Is there something that you do in your workday that you didn’t expect to do when you took this position?
Right now, there are a lot of meetings, but I think that has more to do with the fact that it’s my first month, so I’m getting familiar with everyone and everything. Hopefully, that will calm down as we go through, but there is definitely a lot of meetings.

If you could sum up your typical workday in one word what would it be?
Productively busy!

What are things you like to do when not at work?
I like to hang out with my friends and wife. I have a dog, so I take my dog to the park. I play basketball and do a lot of running and exercising.

VIDEO: A Day in the Life: Ori Carmel

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Getting to Know: Morris Laniado, Sales Executive

Keith Trivitt — Mon, 01 Oct 2012 04:01:50 +0000

Each month, MediaWhiz Hot News sits down with a member of the MediaWhiz team to discuss their life and work. It’s a chance to get to know your colleagues better while also learning a little more about what makes them tick.

Recently, we spoke with Morris Laniado, account manager, client services, to discuss the client services team. This interview was conducted while Laniado was still working in MediaWhiz’s Client Services Division. Recently, he moved to the agency’s Sales Department, where he now works as a sales executive.

Hot News: How long have you been with MediaWhiz?

Morris Laniado: One year.

HN: Describe your day-to-day role / responsibilities.

ML: My primary responsibility is client management. It is my job to ensure our clients’ money is being spent as efficiently and prudently as possible and that they are happy with our work and the services we are offering them.

I look for opportunities to find new and creative ways to drive traffic to clients’ websites. Working in client services, I manage several simultaneous campaigns and programs for multiple clients. This requires me to work with all of the MediaWhiz business units and various teams to ensure success for each client’s campaign.

HN: What do you like best about your work?

ML: I really enjoy building long-standing relationships with my clients and getting to know them on a personal and professional level. I feel it’s important to have the client feel that they are emotionally invested you, as the client services manager, as well as in MediaWhiz as its digital media agency. Having that depth of personal and professional investment is what I believe helps set MediaWhiz apart from other agencies.

HN: What are some of the interesting projects you’ve been working on?

ML: As of late, thanks to (SVP, Strategy and Operations) Jeremy Leonard, we’ve been working on a mobile page for Bryant & Stratton College. It’s not just a standard mobile page but a very unique, one-of-its-kind in-app experience. We’ve helped Bryant & Stratton develop an app experience for users to access from their mobile browsers. This is different than the standard mobile browser experience in which companies compress their desktop website or offer a simplified version of their standard website. We’re helping to bring the ease-of-use and intuitiveness of apps to the mobile browser, which doesn’t require additional downloads or waiting time.

This, we hope, will deliver more qualified leads for Bryant & Stratton. It’s a service we intend to offer to other clients.

HN: What do you like best about being a “Whiz”?

ML: I love how we have that “tech-startup mindset” but, at the same time, we have a corporate structure. We are professional in our focus and expertise but loose in our approach and culture. We’re developing some of the most innovative digital media campaigns while we’re still growing and are coming up on our best days.

HN: How did you become interested in digital media?

ML: I started my career as an executive assistant for Jack D. Hidary, the founder of Earthweb/Dice. I worked there for three years. Working for Jack gave me hands-on experience in the tech start-up world. After that, I was the first employee at a media technology consulting firm called Activate, which was founded by Michael Wolf, the former president of MTV Networks. I worked there for two years, serving as his right-hand man by helping with its startup operations and bringing in new clients. I enjoyed the high-level projects and campaigns but felt an urge to learn how the campaigns were run. I wanted to “learn how the chair is made” before I start selling it.

HN: What are some of your favorite activities or things to do when not working?

ML: Outside of work, I like to play basketball and other sports, listen to music and go to the beach. I’m also a tech nerd, so any new gadget has my eye.

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