Editor’s note: “Around the MediaWhiz Nation” is a regular editorial series in which MediaWhiz employees discuss the intricacies of their work.
Recently, I sat down with Fiona McGovern, an account executive in MediaWhiz’s SEO division, and learned more about her life both within and outside of MediaWhiz’s downtown New York City walls. We talked about her interest in travel, including her trip to Iceland last summer!
Sultan Riaz: If you had to explain your job description in one tweet, what would it be? Fiona McGovern: I help clients improve their presence on the Internet.
SR: How do you commute to work? FM: I live in North Jersey, so I commute into Penn station and take the 2 or 3 train downtown. Also, in the summer I have the option to take the ferry into work.
SR: What is the first thing you like to do (work related) when you get in the office? FM: The first thing I like to do is check my schedule for the day. This way I can map out what I need to get done. Doing so helps me highlight the important tasks of the day and knock those out first. I also respond to emails that I may have received the night before or in the morning prior to arriving at the office.
SR: What is one thing you could not be without during your typical workday? FM: There are probably two things: espresso and my cell phone. If I ever step away from my desk I don’t want to miss any emails, so it’s important to have my cell phone with me so I can stay on top of everything at all times.(more…)
Yesterday, we announced an important milestone in the 10-plus-year history of MediaWhiz: the expansion of our affiliate network, MonetizeIt. As part of our cross-publishing capabilities with our parent company Matomy Media Group, we are now able to offer a broader selection of domestic and international affiliate marketing campaigns, including game and mobile app downloads, as well as entertainment and dating campaigns. These are in addition to our extensive selection of branded campaigns in verticals such as finance, education, health and beauty and insurance.
Approximately 150 new domestic, international and mobile affiliate campaigns will initially be available through our affiliate network, MonetizeIt. We’re also expanding our base of experienced publishers, allowing advertisers to garner additional traffic to their websites and mobile apps.
Publishers interested in joining MonetizeIt can do so here. (more…)
Mike Sisto joined MediaWhiz a little over three years ago. In that time, the director of performance marketing sales has seen the company grow from a mid-level agency to North America’s leading performance marketing agency that has a global footprint as part of Matomy Media Group.
Recently, we sat down with Mike and discussed what he enjoys most about working at MediaWhiz, how the agency has helped foster his career growth and what it’s like working in the heart of the online marketing universe in MediaWhiz’s New York City headquarters.
You can watch all MediaWhiz related videos on our YouTube channel (click here).
With the world becoming more mobile friendly, the number of mobile users continues to rise. Instead of searching for a brand on their desktop and purchasing through a traditional website, many consumers are making quick searches via their smartphones and making instant purchase decisions on mobile sites and apps.
The era of t-commerce has officially arrived. And it brings with it massive opportunities – and challenges – for digital marketers.
The Growth of the Tablet Market
Tablet traffic has played a strong role in the growth of mobile commerce and it is consistently growing. In one report tablet click-through rates were 65% higher when compared to desktops. In another report click-through rates on tablets outperformed smartphones by 250%.
Although smartphones currently generate approximately double the revenue ($16.4 billion) with mobile apps when compared to tablets ($8.8 billion), if tablet usage continues to increase it is likely that tablets will generate more revenue in mobile apps in the near future. (more…)
Editor’s note: “A Day in the Life” is a regular editorial series in which MediaWhiz employees discuss the intricacies of their work.
When you visit MediaWhiz’s New York office, in the heart of the Financial District, Nandita Joshi will always greet you with a smile. Nandita, HR recruiter, has been with MediaWhiz for a little more than two months and says that she enjoys her experience working in the HR department.
Recently, I sat down with Nandita to learn what her typical day at the office is like.
Name: Nandita Joshi Title: HR Recruiter Location: New York City
Sultan Riaz: If you had to explain your job description in one tweet, what would it be?
Nandita Joshi: Taking an employee through the entire employee lifecycle, from recruitment to development.
SR: How do you commute to work on a daily basis?
NJ: My daily commute is fun. I commute from Astoria; it’s about a 45-minute commute to the Financial District.
SR: What is the first thing you like to do (work-related) when you get into the office?
NJ: I like to make a to-do list of all of the important tasks I need to accomplish for the day. It’s great because it give me perspective for what I need to achieve for the day and it’s a morale booster in terms of crossing those things off my list when they are complete. (more…)
Daryl Colwell, VP of Business Development, MediaWhiz
The holiday shopping season is officially here and plenty of businesses have taken advantage of the shopping frenzy. With holiday online retail sales expected to reach around $80 billion, companies developing and promoting their lead-generation campaigns before the holiday season have benefited greatly. If your business has not taken advantage of lead generation yet, there is still some time left.
Daryl Colwell, (@DHColwell) vice president of business development at MediaWhiz, gives a few tips for those who haven’t yet taken advantage of the holiday season with lead generation and its rewarding benefits. Click here to watch a video snippet of this interview.
Sultan Riaz:In a recent article in DMConfidential, you mention that marketers need to be ahead of the of competition and promote their brands and offers before Thanksgiving. What advice would you give a company that has waited until now to advertise/market their product/service online? Is it too late for brands to start lead-gen campaigns focused on the holidays?
Daryl Colwell: Get busy! Start working some long hours. Most companies spend plenty of time developing their creative message, media strategy and negotiating their buys long before Thanksgiving. When Thanksgiving arrives they hit the ground running with their Black Friday and Cyber Monday splashes. If you haven’t done it, it’s not too late! There is still some time before Christmas, but now is the time to work on it.
SR: How big of a role does lead generation play when it comes to brands’ holiday marketing campaigns? DC: Lead gen plays a big role. The key, however, is not what you do during the holiday season; it’s what you do before that. Your company’s best asset, when it comes to marketing, is your in-house list. As the marketer, if you have been diligent in acquiring names, as well as messaging customers with relevant content, relevant offers and keeping them engaged with your brand, your customer will be that much more engaged when they do get that holiday splash offer. (more…)
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers and the broader marketplace in which we operate.
For the week of Nov. 26-30, 2012, MediaWhiz experts were quoted or featured on a variety of digital media news and trends, including Peter Klein’s predictions for Performance Marketing in 2013; what lead-gen marketers must do in 2013; the success of the click-to-call campaign for MediaWhiz; and what marketers are thankful for in 2012 | Read previous MediaWhiz In the News posts.
DMConfidential | Nov. 28, 2012 | Op-Ed by Peter Klein
The performance marketing industry has undergone massive changes in 2012.
The list of challenges the industry weathered over the past year is long and varied. It includes news of several long-standing affiliate networks going out of business; email delivery getting more difficult; Facebook and Google all but banning affiliate marketing; the federal government becoming more involved in the cash advance and “for-profit” education verticals; the rise of real-time bidding (RTB); data management platforms (DMPs) becoming critical in display advertising; and mobile marketing efforts gaining prevalence among marketers’ digital strategies.
While performance marketers shift priorities and tactics on the fly, the good news is that money continues to pour into performance marketing for its scalability, ROI focus and measurable results.
MediaWhiz, a leading integrated digital media agency, today released results from the first six months of managing clients’ click-to-call campaigns in partnership with RingRevenue. Total calls into MonetizeIt, the MediaWhiz affiliate network, nearly quadrupled from the second to third quarters of 2012 as a result of the integration of RingRevenue’s patented call performance-marketing technology. Calls driven through the network increased 64 percent during that time period.
Search Engine Journal | Nov. 27, 2012 | Op-Ed by Marc Purtell
The key to remaining competitive in organic search is to always be two steps ahead of the search engines. Given the frequency and impact of search engine algorithm updates, those who don’t consider the long-term effects of their optimization efforts are subject to pitfalls similar to those many brands experienced after Google’s Panda and Penguin updates of 2012.
Part of the puzzle of predicting the future of search engines will take with respect to changes to their search algorithms is first understanding their goals and aligning them with the goals of any brand’s SEO campaign. Google’s mission is to provide users with the most relevant and useful information relevant to a user’s search. Therefore, in order to maintain organic performance, a brand’s content plan must take similar aim.
DMConfidential | Nov. 26, 2012 | Featuring Peter Klein
Holiday offers Just as consumers should be doing, marketers should be budgeting for the holidays. More specifically, they should be planning on ways to capitalize on the festive season by having enough money in their budgets for seasonal offers to their clients, according to Peter Klein, senior vice president of media services at MediaWhiz.
“Lead-generation marketers must ensure their budgets have enough leeway to meet seasonal offers for the holidays,” he says. “The holidays are the best-performing season for cash-advance offers. It’s important to keep existing clients happy, as they will undoubtedly present additional budgets to hit for year at the last minute. Lead-gen marketers need to do their best to meet clients’ year-end demands to ensure inclusion in advertisers’ 2013 budgets.”
Plan and set goals Part of closing one year is planning for the next, so it’s only logical for lead-generation marketers to do likewise. But how should they go about this? “Review your financial projections for 2012 and plan realistic goals, month-by-month, for 2013,” Klein says. “Once the numbers are planned, it’s critical to outline how you plan on hitting these numbers, such as staffing, advertisers and potentially acquisitions.”
He adds that the first quarter requires special attention, given the slow start that’s likely to come thanks to New Year’s Eve/Day and conferences. “There are good offers to take advantage of, such as tax season and auto insurance, to help offset some of the slowness and set the proper tone for 2013,” Klein says.
Review org charts and processes The end of the year is when people tend to take time off – it’s also a good time to take a sober look at your org chart and processes, according to Klein.
“If you are able to move the business forward without some of your employees, then you need to cut ties or upgrade their positions,” he says. “If you can’t succeed and are inundated with tactical maneuvers, then it’s time to get job specs together for the positions you need and seek out the right staffing level.”
As marketers ensure that org charts include positions, descriptions and an ideal model, they should also make sure that all processes are running smoothly. “Whether it is establishing weekly meeting agendas, sales processes, offers setup or just basic document storage, the quieter, post-holiday weeks at year-end are the time to go through everything in preparation for a successful 2013,” Klein says. He adds that marketers don’t even need to be in the office to carry out these kinds of audits.
DMConfidential | Nov. 21, 2012 | Featuring Peter Klein
Peter Klein, senior vice president of media services atMediaWhiz:
“I’m thankful for a dedicated, hardworking team that has continued to drive client results despite many challenges this year in our space — from Yahoo in email, to Google in search and Facebook in social media, among many others. I’m also thankful for the industry making significant positive progress in lead quality via great monitoring services, such as CPA Detective, in addition to the stellar self-regulation efforts from industry leaders and organizations like the Performance Marketing Association. I’m most grateful for the advertisers that see the value in paying for performance vs. branding, which is contributing to the growth of performance marketing by billions of dollars each year.”
Editor’s note: “Around the MediaWhiz Nation” is a regular editorial series in which MediaWhiz employees from across the country discuss the intricacies of their work.
Name: Maria Loreto Title: Media Planner Office: New York University: Pace University College Major: Marketing with a Concentration in Advertising
Prior to joining MediaWhiz full time in 2012 as a media planner you were an intern in the company’s Display Advertising unit. What attracted you most about the internship opportunity with MediaWhiz? I liked that the internship post looked like an actual job posting with real tasks and job responsibilities. Most importantly, though, I wanted to get into the digital marketing field. All of my previous internship experiences revolved around digital PR, which is something I didn’t want to pursue. The internship with MediaWhiz was an opportunity for me to get into the digital marketing field.
What was your first day like at MediaWhiz? It was great! Usually when you come in on the first day [of an internship] there is nothing for you to do, but our previous display media strategist booked a conference room and gave me a three-hour class on display advertising, MediaWhiz and Hyper Marketing Inc. He also trained me on Mediaplex MOJO, which is our ad server. That training served me well because that is what I use every day; it’s my bread and butter.
What type of goals did you set for yourself before starting the internship? When I came in for the interview I realized how little I knew about display advertising. So, one of my goals was to learn as much as possible about display advertising.
Do you believe your goals have been met? Definitely. I started at MediaWhiz as an intern and now I manage my own display campaigns as a full-time employee.
How was the school-work balance for you? It actually wasn’t bad. I had multiple internships throughout college, but this one was different because I took it in the summer right after I graduated, so that allowed me to join MediaWhiz as more than a normal college-based intern.
What do you feel was the best thing about the MediaWhiz internship? The training. The training I received during was exceptional. It was exceptional enough for there to be no problem when I started as a full-time employee.
Would you recommend this internship to someone who was in the same major as you? I was a marketing major, which can be pretty broad. Most people want to get into marketing and PR, but if you’re interested in digital marketing I would definitely recommend an internship at MediaWhiz.
Editor’s note: “A Day In the Life” is a regular editorial series in which MediaWhiz employees discuss their work and lives and how the two interact.
Name: Ori Carmel
Title: Vice President of Performance Strategy
If you had to explain your job description in one tweet, what would it be? Build mechanisms that are sophisticated and advanced. Provide quality services and quality leads to companies. Make real money.
How do you commute to work on a daily basis? I take the 1 train from the Upper West Side. I try switch to the 3 train when it comes across [the platform]. The commute usually takes about 30-35 minutes.
What is the first thing you like to do when you get in the office? Get coffee!
What is the first thing you like to do (work related) when you get in the office? I usually check my email first to see if there is anything urgent from the night before. We have people who are working on the West Coast, so a lot of times there are urgent things coming from those offices. Otherwise, I check emails to start the workday. (more…)
Each month, MediaWhiz Hot News sits down with a member of the MediaWhiz team to discuss their life and work. It’s a chance to get to know your colleagues better while also learning a little more about what makes them tick.
Recently, we spoke with Morris Laniado, account manager, client services, to discuss the client services team. This interview was conducted while Laniado was still working in MediaWhiz’s Client Services Division. Recently, he moved to the agency’s Sales Department, where he now works as a sales executive.
Hot News: How long have you been with MediaWhiz?
Morris Laniado: One year.
HN: Describe your day-to-day role / responsibilities.
ML: My primary responsibility is client management. It is my job to ensure our clients’ money is being spent as efficiently and prudently as possible and that they are happy with our work and the services we are offering them.
I look for opportunities to find new and creative ways to drive traffic to clients’ websites. Working in client services, I manage several simultaneous campaigns and programs for multiple clients. This requires me to work with all of the MediaWhiz business units and various teams to ensure success for each client’s campaign.
HN: What do you like best about your work?
ML: I really enjoy building long-standing relationships with my clients and getting to know them on a personal and professional level. I feel it’s important to have the client feel that they are emotionally invested you, as the client services manager, as well as in MediaWhiz as its digital media agency. Having that depth of personal and professional investment is what I believe helps set MediaWhiz apart from other agencies. (more…)