By Keith Trivitt | Director, Marketing and Communications
What are your plans for early June? An early beach vacation, perhaps? Maybe you’ll be stuck at work, patiently counting down the days until your two-week siesta in Madrid. Better yet, why not join MediaWhiz at the annual Association of Private Sector Colleges and Universities (APSCU) Convention and Expo.
That’s where you’ll find us June 5-7 at the Rosen Shingle Creek resort in Orlando, Fla. There, you can chat with Kristen, Kyle, Caroline and Shon from the MediaWhiz team at booth #708. We’ll be on-site throughout the convention to discuss our education-specific performance marketing services, including our new education portal, ChooseYourColleges.com.
About MediaWhiz’s Education Marketing Services
MediaWhiz has the lead-generation tools to make your student prospecting strategy a success!
We offer a comprehensive suite of performance marketing tools and services designed to help advertisers, colleges and universities engage, enroll and retain prospective students. Our education-specific Internet portal, ChooseYourColleges.com, offers a well-balanced lead-generation platform that helps students narrow their search by curriculum, geography and affordability.
By using a variety of online marketing channels MediaWhiz can accurately target, attract and help match prospective students to schools that meet their needs. We ensure a consistent flow of highly qualified candidates for our advertisers and abundant traffic for our publishers. (more…)
By Keith Trivitt | Director, Marketing and Communications
LeadsCon, a lead-generation conference, wrapped up its West Coast show in Las Vegas last week. The MediaWhiz team was all over the conference, starting with the first day’s Buyers Summit (March 18), and ending with an afternoon panel March 20 on mobile lead generation.
Beyond the ideas and insights our own team brought to LeadsCon, we learned a lot from the dozens of other speakers and vendors who were in attendance. Below is a quick synopsis of our top-3 takeaways from LeadsCon Las Vegas 2013.
RELATED: Check out our photo slideshow on Facebook from LeadsCon Las Vegas.
Trend #1: Mobile Here, Mobile There, Mobile Everywhere
Not surprisingly, mobile dominated many of the panels and presentations at LeadsCon.
Taking a page from that meme, we launched MediaWhiz Mobile at the conference. Serving as our official mobile performance marketing practice, MediaWhiz Mobile offers clients and publishers mobile performance marketing campaigns and offers across a wide range of online marketing channels, including affiliate marketing, email, social media, display, search, SEO and lead generation.
In a March 20 panel hosted by MediaWhiz (“Taking Lead Gen Beyond the Desktop”), panelists discussed best practices for mobile lead generation. One issue panelists highlighted was the need to prepare call centers for the potential flood of incoming calls that could result from making mobile landing pages too easy to convert.
Overshadowing that issue, though, was the bigger concern over whether many companies were even prepared to move beyond the current focus on mobile branding. As Rebecca Madigan of the Performance Marketing Association noted, “Mobile lead generation is a huge ‘money to be had’ opportunity for advertisers and marketers.” A great way advertisers can tap into performance marketing’s mobile lead-gen opportunities is by setting up click-to-call campaigns, according to Madigan. (more…)
By Keith Trivitt | Director, Marketing and Communications
Where will you be March 19 and 20? If the answer isn’t LeadsCon Las Vegas, you need to rethink your plans. You can find us at booth #511 at LeadsCon and throughout the conference at a series of events and panels.
Founded in 2007, LeadsCon showcases the best people and companies in vertical media media and engagement advertising. More than 5,000 people rely each year on LeadsCon for unparalleled insights and access to marketing leaders. Click here to view the conference agenda.
RELATED: Read our exclusive interview with LeadsCon founder Jay Weintraub.
Must-Have Information
MediaWhiz will be exhibiting at LeadsCon, March 19-20, 2013. Meet us at booth #511.
Contact Keith Trivitt for more information or to schedule a meeting with us at the conference.
The MediaWhiz booth at LeadsCon East 2012 in New York City.
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By Keith Trivitt | Director, Marketing and Communications
SMX West comes to beautiful San Jose, Calif., in two weeks (March 11-13, 2013), and the MediaWhiz search and SEO teams will be there in full force. If you’re in San Jose for the conference, be sure to visit booth #321 to chat with us about our search marketing and SEO products and services. Several of our SEO and search marketing experts will be on site to discuss best practices for improving your brand’s SEO and search marketing campaigns.
MediaWhiz Vice President Daryl Colwell will take that discussion a step further during his March 11 presentation, “Content Marketing Like a Pro: Tactics and Techniques to Increase Search Engine Visibility.” Here is a brief overview of Daryl’s presentation:
Time/Date: 3-3:20 p.m. PST, Monday, March 11, 2013
Location: Theater B, San Jose McEnery Convention Center
Session Description
It’s no longer enough to have great SEO for your website. In today’s Google-controlled era of search engine marketing, brands need great content that is engaging, informative and sharable to rank well and generate leads. Join MediaWhiz’s Daryl Colwell to learn about his best practices and techniques to increase your brand’s search engine visibility through content marketing. You’ll come away from this session with a top-10 list of content marketing best practices that the pros use to generate leads and improve their brand’s SEO.
Must-Have Information
MediaWhiz will be exhibiting at SMX West, March 11-13, 2013. Meet us at booth #321.
Contact Keith Trivitt for more information or to schedule a meeting with us at the conference.
What to Do in San Jose
San Jose is one of America’s most innovative cities. Centered at the heart of Silicon Valley, it is the home to many of the world’s leading technology companies, including Cisco, Adobe and eBay. It also has a vibrant night life and plenty of fun, free activities. Here are some helpful resources you can use to plan your time in San Jose during SMX West.
By Keith Trivitt | Director, Marketing and Communications
Where will you be March 19 and 20? If the answer isn’t LeadsCon Las Vegas, you need to rethink your plans. With the industry’s premier lead-generation conference a month away, we recently sat down with LeadsCon founder Jay Weintraub to get his take on the state of performance marketing, how he got into the business and what marketers can expect at this year’s conference.
Haven’t purchased your pass to LeadsCon yet? No problem. Click here for a discount and receive $175 off the price of admission, courtesy of MediaWhiz. Don’t delay: the discount is only available through March 1. Discount is valid for new registrations only. Refunds are not available for past purchases.
Be sure to stop by the MediaWhiz booth (#511) at LeadsCon to chat with us about lead generation and performance marketing services. We’d love to see you. Email Keith Trivitt to schedule a meeting.
Below is an edited excerpt of our interview with LeadsCon founder Jay Weintraub.
How did you come about founding and managing LeadsCon?
When I started LeadsCon in 2007 I was living in Los Angeles. I moved there from Baltimore to join the specialty ad network Oversee.net. Its core business focused on monetizing large portfolios of domain names. The company also owned a large portfolio of premium domains, including two marquee names in education and mortgage. Old timers will remember Adteractive and its LowRateSource offer. That inspired me to develop some of the domains using lead gen as the monetization.
Fast forward five years and I couldn’t understand why there wasn’t a conference that focused just on lead generation. After a while, I decided that it was what I wanted to do, and if I didn’t give it a try, I would be forever upset at myself.
For those who are unaware of LeadsCon and its role in the performance marketing ecosystem, what should they know about the conference? Who’s the main audience and how do you cater to them?
I love the term performance marketing. At the same time, it is a very broad term, and it can be co-opted to describe a wide range of marketing activities that may not be very “performance” oriented.
In that wide range of performance marketing lays a subset of brands and advertisers from whom their business relies on connecting with potential customers, being able to begin a dialog that will hopefully consummate in a business transaction. These advertisers have a business process that is at the same time trackable. They are generally service providers within specific consumer focused segments of the economy, e.g., financial service providers. The opposite would be a consumer packaged goods. Their transactions take place primarily offline. While they can purchase clicks and likes they have very indirect ways of measuring advertising effectiveness. (more…)
By Keith Trivitt | Director, Marketing and Communications
The Online Marketing Summit has become a perennial favorite for us at MediaWhiz. Often held in a sunny, relaxed city, such as last week’s event in beautiful San Diego, the conference features the best and brightest in online marketing, advertising, search and SEO.
This year was no different. OMS San Diego featured a stellar lineup of speakers, a well-stocked exhibit hall and plenty of attendees to stoke plenty of debates and discussions about the trends shaping online marketing.
And MediaWhiz was right in the thick of it.
Our SEO business TLA exhibited at the conference, holding the coveted first exhibitor spot on the trade show floor. The TLA team spent much of their time discussing on- and off-site SEO strategies with conference attendees, including how to generate and promote content as a means of improving a brand’s SEO.
A packed house greeted Daryl Colwell’s OMS presentation, “Content Marketing Like a Pro”
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Source: The Express Tribune
By Michael Velasco | @MichaelVelasco | Managing Director, Digital, Ryan Partnership
“Facebook has failed!” screamed the media, as Facebook’s stock price continued to tumble off its IPO price. Indeed, the headlines have been bleak. But Facebook is a microcosm of a macro phenomenon afflicting all of social media.
Facebook, the once great social network, is in danger from itself, and the promises either it made, or expectations heaped upon it by its users. It can either move on and evolve into something greater than itself, or suffer the fate of other great Internet companies before it, (GeoCities, Yahoo!, Netscape, MySpace … the list goes on and on), possibly dragging the rest of the social media industry down with it.
And while I could chalk up the recent history of the Internet’s failed companies as a source of endless cautionary tales, two particularly valuable and relevant examples come to mind: Aol and Yahoo!
Both were pioneers and innovators in their time and both are examples of what not to do when it comes to running an Internet business. What they lacked is the ability to move beyond the business model that made them great, and evolve into one that provided sustained growth and success.
Facebook finds itself in a similarly troubling situation — it must evolve or die. (more…)
It’s the most wonderful time of the year! Why? Because Social Media Week is almost here! This year, MediaWhiz is partnering with its sister agency, Ryan Partnership, to host a Social Media Week panel in Chicago.
Titled, “What the ‘Social Media Hype Cycle’ Means for Brands,” MediaWhiz and Ryan Partnership’s Social Media Week session will explore how the social media hype cycle is impacting social media marketing, social commerce and social advertising. Panelists will use the hype cycle model to demystify social media marketing and explain what is needed to deliver measurable value to brands.
Following this lively session, you’ll walk away with a better understanding of how the hype surrounding social media impacts brand marketing and what you can do to generate measurable value from your social media marketing spend.
What: MediaWhiz and Ryan Partnership Present … What the ‘Social Media Hype Cycle’ Means for Brands
Moderator:
Steve Goldner (@SocialSteve), Senior Director, Social Media Marketing, MediaWhiz and Ryan Partnership
Panelists:
Michael Velasco (@MichaelVelasco), Managing Director, Digital, Ryan Partnership
Keith Trivitt (@KeithTrivitt), Director, Marketing and Communications, MediaWhiz
E.J. Schultz (@ejschultz3), Reporter, Advertising Age
Autumn McReynolds (@AutumnMcRey), Content Strategist and Community Manager, TalentMinded
When: 8–9:15 a.m. CDT, Friday, Sept. 28, 2012
Where: Tribune Tower — Huron Room
435 N. Michigan Avenue
Chicago, IL 60611
If you have any questions, please contact Keith Trivitt, director of marketing and communications, MediaWhiz.
By Keith Trivitt | @KeithTrivitt | Director, Marketing and Communications
We’re big fans of the semi-annual industry confab known as LeadsCon. For this summer’s event, LeadsCon East, we’re hosting a special workshop aimed at helping marketers garner better value and more leads from their digital marketing campaigns.
On Wednesday, July 25, our workshop, titled, “Guaranteeing ROI and Accountability: The Benefits of Online Channel Integration,” will help marketers understand how they can effectively utilize online channel integration to generate results in an accountable and measurable fashion. It’s about more than just placing an ad across various online channels. Our panel of experts will discuss how they utilize multichannel integration to keep the leads coming in while ensuring real ROI for their brands.
We’re excited to host this workshop and invite all who will be attending LeadsCon East to attend. Session details are below.
For more information or to schedule a private meeting with our sales team while at LeadsCon East, please contact Keith Trivitt at ktrivitt@mediawhiz.com or 646.264.0144
Be sure to check out the MediaWhiz booth at LeadsCon. Visit booth #111 for cool giveaways and to chat with our friendly sales team.
MediaWhiz LeadsCon Session Details
Session: Guaranteeing ROI and Accountability: The Benefits of Online Channel Integration
Date: Wednesday, July 25, 2012
Time: 9–9:45 a.m.
Room: Rendezvous Trianon, Hilton New York (more…)
