Case Study
The Challenge: Increasing Website Traffic
The Frisky, a women’s lifestyle site, wanted to increase high-quality traffic to drive more readers to its site, build brand awareness and differentiation, and engage their audience of trendy, young females.
Partnership Strategy:
MediaWhiz partnered with The Frisky to understand competitor performance, and determine how to best engage this mercurial group across search and social media platforms.
MediaWhiz Solution: Incorporate PPC and SEO to Drive Website Traffic
MediaWhiz developed campaigns with Google, Yahoo and MSN focusing on search terms of ongoing interest to The Frisky users. These included such topics as celebrity and entertainment news, relationship and sex advice, beauty, style and fashion tips. MediaWhiz also targeted Facebook and MySpace, which not only produced high click-through rates but created brand and buyer awareness.
To enhance traffic volume while lowering the Cost-Per-Click (CPC), MediaWhiz utilized low-competition “long-tail” keywords to avoid a bidding war with competitors for more popular, higher profile search terms. We also formed tightly themed ad groups to achieve a greater Google Quality Score. This helped The Frisky improve their position in the search engine results pages (SERPs) at a much lower cost than their competitors using the same keywords.
MediaWhiz Results: Website Traffic Increases are in Fashion
MediaWhiz PPC and SEO teams increased traffic to The Frisky site helping new readers get in step with the latest styles and entertainment trends.
- Increased website traffic for The Frisky by 70%
- Decreased the average CPC by over 160%