The Challenge: driving leads and increasing lifetime lead value
MyPoints is a rewards program that delivers high-quality offers to a loyal customer base of web-savvy shoppers and household decision makers. They needed help turning prospects into interested, actionable customers for the long haul.
To optimize performance at every level of the campaign, MediaWhiz analyzed and identified relevant target audience sources and consumer demographic profiles. This helped MyPoints efficiently build relationships with in-market prospects that were interested and receptive to their offer.
MediaWhiz Solution: leveraging data acquisition
MediaWhiz Data Acquisition initiated a 100% double opt-in registration campaign via its expansive network of third party distribution partners to effectively identify the proper audience. In order to target relevant consumer demographic profiles, we focused our efforts on top-performing sites and profiles to drive the best possible results for the client. MediaWhiz optimized ROI for the program by revising MyPoints’ cost-per-lead for each publisher enabling MyPoints to efficiently measure the lifetime value of each new member.
MediaWhiz Results: drove leads and increased lifetime lead value
MediaWhiz helped MyPoints score their desired increases.
- Generated a 192% increase in total leads
- Produced a 331% lift in conversions to membership
- Increased year-round member engagement rates