Case Study

The Challenge: Increasing Leads, Lowering Costs, and Building a PPC Program

CCA Global, operator of Carpet One Floor and Home, the largest floor covering retailer in North America, and Flooring America, a 550-store retailer, wanted to amplify their marketing program by targeting in-market consumers to generate qualified leads to the Carpet One and Flooring America websites and call centers, increasing national and local brand awareness, while reducing costs.

Partnership Strategy:

MediaWhiz worked with Carpet One and Flooring America to increase their rankings for their designated keywords on Google, Yahoo and Bing. Prior to the partnership, four of their five designated keywords did not rank at all.

MediaWhiz Solutions: Integrating Search with Lead Generation

MediaWhiz laid the foundation for Search success by building a PPC program from the ground up that included a strategic keyword portfolio designed to increase PPC leads. The keyword portfolio was aligned with the client’s suggestions. We then utilized innovative optimization technology to adjust bidding amounts for desired rankings.Our SEO solutions leveraged our link building and content development expertise to increase organic traffic and rankings.

Our Lead Generation efforts empowered CCA sales agents to promptly respond to consumer requests, thereby increasing lead conversions. Our lead management service, LeadROI, enabled all 1,600 Carpet One and Flooring America stores to cost-efficiently track individual leads and sales both online and offline via unique 800 numbers, follow up with prospects and facilitate retention.

MediaWhiz Results: Increased Leads, Lowered Costs, and Built a PPC Program

During this year-long campaign, MediaWhiz nailed down great results by helping Carpet One and Flooring America:

  • Significantly increased their keyword rankings on Google, Yahoo and Bing
  • Ranked in the Top 10 on the Big 3 search engines with 2 of the 5 most coveted search terms
  • Secured Page 1 SERP ranking for Carpet One’s prime keyword “carpet”
  • Increased CCA Global online leads by 118% and offline call center leads by 173%
  • Decreased Carpet One’s cost-per-lead by nearly two-thirds
  • Reduced Flooring America’s cost-per-lead by 50%
Kindle