Careers

Position Title: Senior Account Manager, SEM
Location: Florida

POSITION REPORTS TO: Director, SEM
POSITIONS SUPERVISED: N/A

POSITION PURPOSE: This position will be responsible for creating and running performance (CPA) driven PPC campaigns on Google, Yahoo and MSN.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

Create lead-generation websites using our design/development team
Drove search traffic to these websites and monetize our visitors through a co-reg path
Achieve organic ranking on these sites in addition to PPC (Pay Per Click) traffic
Work directly with advertisers and agencies to bring on new offers
Manage these offers from initiation to profitability
Perform keyword research for these offers
Organize and create sound ad groups and account structure
Utilize negative keywords, exact/phrase/broad, content and search
Combine creativity and analysis to write great text ads
Optimize landing page ot meet Google Quality Standards
Prepare keyword excel bulk sheets to search platforms for upload
Manage account across Google, Yahoo, MSN and 2nd tier engines
Use Google Analytics and Omniture bid management
Report to SEM Director on new offers and profitability of existing offers
Expand skills as an SEM specialist

QUALIFICATIONS

3 years of PPC (Pay Per Click), Paid Search Marketing experience
Knowledge of Microsoft Office, with a strong emphasis on Excel
Familiarity with Goodle AdWords, Yahoo Search Marketing, MSN
Google Adwords Certification a plus
SEO knowledge a plus
Familiarity with Omniture and Google Analystics a plus
Strong communication and writing skills

POSITION CONTACT

Forward resume and cover letter to khollis@mwcorporate.com

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