By Bill Fish: COO, MediaWhiz Text Link Ads
Driving revenue through Search rankings requires specialized expertise in Natural Search and strategic link building. Online performance marketers based in the United States often focus their attention on procuring domestic clients. This is understandable and profitable. The number of American advertisers, publishers and SEO agencies looking to outsource SEO is stout. But as Organic Search continues to evolve globally, online marketers would be wise to expand their sales approach to target clients internationally.
As is true of any successful Search initiative, appearing relevant is essential. Online performance agencies should make a concerted effort to expand international hiring practices. For example, if you want to explore business opportunities in Italy, it would make sense from both a sales and marketing standpoint to have a Italian speaking representative make the initial introduction. The next step would be to personalize the site experience. Agencies should create translated versions of their websites, which would not only make it easier for potential clients abroad to acquaint themselves with your services but hopefully facilitate referrals.
This past summer, Text Link Ads invested in the international hiring market with great success. After adding German and French speaking account representatives to the team, we have seen our monthly revenues in Germany and France grow by 24.7% and 57% respectively. Our reputation among existing clients in those countries has also improved significantly.
Regardless of the performance channel you are preparing to pitch abroad, making a relevant approach is important. It will help you drive revenue through rankings but also through cultural respect and familiarity.