The MediaWhiz name and brand is synonymous with performance marketing. We have been a part of the performance marketing industry since its earliest days. Founded in 2001 as lead-generation agency, we have expanded and evolved over the years, through three ownership structures, to become the company we are today: a global performance media company.
We thought it might be neat to take a look back in time at the evolution of the MediaWhiz brand, and how those sub-brands (MonetizeIt — now known as the MediaWhiz affiliate network; TLA — now known as MediaWhiz SEO; and White Delivery — just MediaWhiz email) have evolved over the years.
Here’s a visual look back at the MediaWhiz brand through the years: (more…)
In the online advertising ecosystem, mobile has become the star. Developed nations are becoming mobile-first societies. Some people consider their smartphones as vital as the air they breathe. And brands are tripping over themselves to prove they have the coolest mobile-optimized site.
But one thing is conspicuously missing from this scenario: a mobile customer acquisition strategy.
For many companies, mobile marketing often stops at branding. They build a slick mobile site, position their brand in front of a wide swathe of consumers, and call it a day.
Mobile marketing campaigns that don’t produce a consumer action—leads, sales, downloads, etc.—are a pointless endeavor. In an era of fleeting consumer attention, companies need to focus on what really matters in online advertising: customer acquisition.
In an era of sensational declarations marketers have become immune to rampant hype and passing fads. In a sense, knowing that every year is declared “The Year of Mobile” doesn’t bode well for those pushing the mobile direct response envelope. Understandably, there are only so many times one can cry wolf and expect someone to touch their glassy screen on the other end.
Alas, something seems different this time around. 2012 seems to have been a turning point, both in the numbers themselves and in the understanding of the mobile market potential for direct response. Maybe it’s the growth of mobile as spend. Maybe it’s Google finally taking mobile ad measurements more seriously. As marketers continue their march forward toward meeting society’s mobile-first demands, let’s take a moment to examine the ways in which this channel can impact your company.
First, the scale:
Seventy-seven percent of the global population has a mobile device. That’s 5.3 billion people. (ITC, 2010)
Of those 5.3 billion mobile device users, 18% use a device with 3G technology. That’s 940 million, mostly in developed and mature economies. (ITC, 2010)
There are five times as many cell phones in the world as there are PC’s. Yes, that includes Macs (Impiger, 2012)
Americans spend 2.7 hours a day on their mobile phone. That is twice the time they spend eating. (Unisys, 2011)
Mobile ad spend is rising. Well, rising is an understatement. It’s exploding. Here are some stats from eMarketer. (more…)
LeadsCon East will be here before you know it, and MediaWhiz will be right in the thick of things at this annual conference for vertical media and direct response marketing.
Daryl Colwell MediaWhiz Senior Vice President
Daryl Colwell, MediaWhiz’s senior vice president of business development, will moderate a panel of experts discussing their brands’ experiences with performance marketing. Does it live up to the hype? Or has performance marketing become a channel that marketers must unwillingly implement into their marketing strategies? Find out at the Aug. 14 LeadsCon East panel, “What Brands Really Think of Performance Marketing,” moderated by MediaWhiz.
Panel: What Brands Really Think of Performance Marketing
Date: August 14
Location: Hilton Hotel, New York, NY
Performance-based and lead-gen marketers are obviously biased participants in the value you ascribe to a pay-per-action model. Having heard from large agencies, it’s time to hear from some of the better known customer acquisition-focused brands. Do they have a love-hate or a love-love relationship with performance marketing? It should be a no-brainer given their many direct response initiatives, right? Find out whether they truly find value from the channel or whether it is a necessary evil they would rather do without. Plus, find out what it takes to not only earn their business but keep it. (more…)
Over the past three years online education inquiry generation has undergone a major shift in responsibility. Previously, it was about a 50/50 partnership between schools and marketers. Marketers used creative messaging and various online advertising channels to attract prospective students while the schools utilized strong recruitment and CRM practices to gain new enrollment.
As new legal and regulatory guidelines emerged around marketing messaging and recruitment practices, the responsibility of enrolling a quality student has shifted more toward the marketer. The quality and intent of the prospect needs to be well defined before she is passed to an admissions counselor. A university’s ability to develop the prospect’s enrollment intent is more limited than ever.
Schools are left to consolidate efforts to their highest-quality partners and online channels. The aggregate traffic model and an inquiry driven to multiple schools are no longer of great value; rather they are considered more of a “volume filler.” Admissions counselors can’t get into a sales competition for inquiries who express interest in multiple colleges. An admission representative should not be a salesperson, but rather a guide that aids in the process and helps the prospect make an informed decision about attending their college of choice. (more…)
Editor’s note: “Around the MediaWhiz Nation” is a regular editorial series in which MediaWhiz employees discuss the intricacies of their work.
Recently, I sat down with Fiona McGovern, an account executive in MediaWhiz’s SEO division, and learned more about her life both within and outside of MediaWhiz’s downtown New York City walls. We talked about her interest in travel, including her trip to Iceland last summer!
Sultan Riaz: If you had to explain your job description in one tweet, what would it be? Fiona McGovern: I help clients improve their presence on the Internet.
SR: How do you commute to work? FM: I live in North Jersey, so I commute into Penn station and take the 2 or 3 train downtown. Also, in the summer I have the option to take the ferry into work.
SR: What is the first thing you like to do (work related) when you get in the office? FM: The first thing I like to do is check my schedule for the day. This way I can map out what I need to get done. Doing so helps me highlight the important tasks of the day and knock those out first. I also respond to emails that I may have received the night before or in the morning prior to arriving at the office.
SR: What is one thing you could not be without during your typical workday? FM: There are probably two things: espresso and my cell phone. If I ever step away from my desk I don’t want to miss any emails, so it’s important to have my cell phone with me so I can stay on top of everything at all times.(more…)
Marissa Mayer’s choices have been under the microscope ever since she left Google to head its major rival, Yahoo. Despite criticism over some of Mayer’s major decisions concerning Yahoo’s operations, I find her strategic moves both smart and interesting. She appears to be repositioning Yahoo as an online media buyer’s dream – a company that places a greater focus on ad-tech investment and development while still delivering a huge number of quality impressions, something that has always been a core strength at Yahoo.
Mayer initiated her grand plan to change the tech behemoth’s image as a slow, out-of-date Internet giant when she lead the company’s partnership with arch-rival Google (her former employer) for display advertising.
But she took the change-now, change-big plan one step further last month with the surprise announcement of Yahoo’s acquisition of Tumblr. By acquiring the most influential microblogging site in the United States (Tumblr hosts more than 112 million blogs and almost 60 billion posts per month), Mayer laid down the future of Yahoo. It’s a future built around smart online advertising opportunities and digital content.
So what does the acquisition mean for Yahoo? (more…)
If you are having trouble with your conversion rates or generating leads from your mobile site, then Conversion Conference in Chicago this month is a must-attend event. And our Giles McGrath, creative director, has all of the insight you’ll need for designing your mobile site with lead generation in mind.
In his presentation, “Don’t Just Replicate: Designing for Mobile Lead Gen,” Giles will distill our top-10 best practices for mobile lead-gen design. As he writes in the introduction for his presentation:
Mobile websites shouldn’t be a simple reproduction of your brand’s desktop site. Effective lead generation with mobile requires thoughtful consideration about how consumers interact with brands on Donttheir mobile devices, how they share content and the type of content and features that grabs their attention. In this session, you’ll see how you can unclutter your mobile website or app to improve conversion and generate more qualified leads.
Conversion Conference brings together expert speakers from all walks of digital marketing to help you increase your conversion rate and lead generation. With Digital marketers ranking conversion rate optimization as one of their top priorities of the year, it makes Conversion Conference an important event to attend.
We hope to see you at Conversion Conference Chicago, where we’d be happy to answer your mobile creative and lead generation questions. If you’re planning to attend Conversion Conference Chicago, please contact us so we can meet you.
Editor’s note: This is the fourth post in a series focusing on best practices for lead generation in the online education industry.
Online performance marketing remains the most cost effective form of marketing and advertising. As society becomes more digitally focused, and consumers increasingly user their smartphones and tablets to run and organize their lives, advertisers will recognize additional opportunities to reach out to them directly to share the benefit of their perspective goods and services. Colleges and universities are no different.
In the 10 years I have worked in online marketing, I have worked with many of the nation’s top educators and administrators. In that time I have been a witness to the incredible growing demand of online education. The reach of the Web is endless. Educational opportunities that were once unavailable to many people are now available to almost anyone, anywhere and at any time, throughout the world. (more…)
Editor’s note: This is the third post in a series focusing on best practices for lead generation in the online education industry.
The tide is changing in higher education. A more diverse student population can be found at most college campuses throughout America. The opportunities — and challenges — for universities to find, enroll and retain students have never been greater.
Two recent reports underscore this emerging reality.
A press release from the Association of Private Sector Colleges and Universities (APSCU) reported that a surprising 92% of current students meet one or more standards of a non-traditional student. A glut of undereducated employees in the workforce — 90 million of them, according to APSCU — has helped widened the gap in the labor market. With an expected 85% of new jobs requiring a postsecondary education, it’s becoming increasingly difficult for higher-learning institutions to close the gap.
Institutions are facing challenges with student recruitment, retention, employer advocacy and more while striving to gain a competitive advantage.
Through years of admissions management experience I have gained an in-depth understanding of the ever-changing realm and unique marketing challenges of private higher-education.
What’s the silver bullet to achieving online marketing success in higher education? While it may seem rudimentary, the quick answer is clear: put the student first. Develop and maintain a student-centric approach. This requires higher education marketers to make all decisions with the student experience as the main priority.