Chris Trayhorn of MThink.com and Peter Klein, GM of MonetizeiT, the MediaWhiz Affiliate Network sat down for a Q&A recently. Chris’s blurb below summarizes the article that can be found by clicking on the link below.
Chris writes “After a year in which the performance marketing industry had to deal with controversies ranging from Oprah to the FTC, many of the larger, smarter networks are trying to move to higher ground. They’re seeking to attract more quality, brand advertisers, but that means selling performance marketing as a solution to Chief Marketing Officers who may have no experience of it.”
Along with the rise in the importance of social media is the rise in the need to manage your social media presence on search engines. Google has recently begun to include listing from the likes of twitter and facebook in their SERPs, and our Director of Search Marketing, Adam Riff penned a great article on the topic for DMNews that can be found here.
Look for more great thought leadership in the coming days from the Mediawhiz team
In a recent article penned by Mediawhiz CEO Jonathan Shapiro and published by iMedia Connection, Jonathan makes the argument that traditional marketing budgets should be tossed out the window. To his point, the Internet allows brands more visibility into the performance of their marketing efforts than ever had before. Combine the visibility the Internet allows with performance based distribution channels and you’ll see there is no cap on what you can spend.
In Jonathan’s words;
“Future winners in the online marketing space will understand that success means investing in performance marketing programs of continuous improvement that provide increasing and demonstrable profits. That’s performance marketing, and you won’t want to cap its success with an annual budget.”
Read the whole article here.
Death of the Marketing Budget
MediaWhiz SEO industry expert John Carcutt is popping up everywhere. This time, at Affiliate Summit West in Las Vegas, as a member of an expert panel discussing the relationship between SEO and Affiliate Marketing.
Blogger Stephanie Lichtenstein, creator of the influential affiliate marketing blog, stephanielichtenstein.com had this to say about John;
“Since I know a little more about John Carcutt, I can tell you that he is the real deal when it comes to SEO. He hosts a weekly podcast called SEO101 on Webmaster Radio every Monday. He also has been in the game for a long time calling himself the, “SEO Oldtimer.”
The details of the panel are listed below.
When: Sunday, January 17, 2010
What: Monetizing Blogs for Affiliate Marketing and SEO
Learn to maximize affiliate commissions using blogging, increasing your community, and utilizing SEO.
Kristopher B. Jones, President, Pepperjam Network, A GSI Commerce Company
(Twitter @pepperjamceo) (Moderator)
Drew Bennett, Professional Blogger, BenSpark.com (Twitter @BenSpark) John
Carcutt, SEO Manager, MediaWhiz (Twitter @JohnCarcutt)
Tim Jones, Owner, TheRealTimJones.com (Twitter @TheRealTimJones)
Murray Ross Newlands, Founder, Affiliate Heat (Twitter @murraynewlands)
When: 1:30pm – 2:30pm
Where: Brasilia 1-2 Rio Hotel
Passes: Platinum, Gold
Look for John’s video summary =of his panel session on January 17. Stephanie Lichtenstein will also be covering the session and explore MediaWhiz’s MonetizeIt business.
That’s right. It’s 2010 and we here at MediaWhiz are roaring into the new decade with a new logo and a new blog.
In the coming months this blog will be a destination for online marketing thought leadership. We will share our ideas and we hope you will share yours. We will discuss our results. We will utilize the fact that our company is made up of a team working to be the best and the brightest, and we are going to use our tenacious approach to being the best to redefine performance marketing.
We will be showing you our results; In the shape of case studies, white papers, and opinion posts, you will see our performance first hand. You will get a glimpse into how MediaWhiz can help you make the most out of every single marketing dollar.
Were also taking this show on the road. This year alone we will be attending a host of conferences including:
Affiliate Summit West – January 17 -19 2010
IDate2010 -January 27 – 29 2010
LeadsCon Las Vegas – February 23 -24 2010
AdTech San Francisco – April 19-21 2010
This blog will be sharing the highlights of all the stops throughout the year.
We’re going to have a little fun too. Check back often for guests, sports highlights, funny stories and online marketing fun.
We hope you are all as excited as we are. It’s going to be a big year for us and our family of partners and clients. Time to show tenacity, excitement, spirit and results! Here we go…