Due to company wide consolidation, we will be moving ShoppingAds to a new data center this month. We can assure you our technical department is doing all that is necessary to ensure that our network transition is as smooth as possible. Thanks for your support, thanks for using ShoppingAds!
Deal Boosts MediaWhiz’s Lead Management Technical Capabilities
We recently acquired LeadROI’s Lead Management System, which enables advertisers to better manage, optimize, and monetize their lead generation campaigns.
“The LeadROI technology acquisition provides MediaWhiz with a powerful new platform that makes aggregating, distributing, and converting leads from multiple sources more efficient and profitable. This is a huge value add to our clients who are looking for ways to truly understand and improve their lead conversion processes going forward,” said Ed Kats, Executive Vice President of MediaWhiz.
LeadROI provides unparalleled end-to-end visibility into the campaign process, from initial lead generation to sales conversion. The robust and scalable system has been used by dozens of direct marketers to streamline lead generation program management and boost company sales performance. Some of its most notable features include Interactive Dashboards / Reporting, Automated Lead Distribution, Workflow Management, Campaign Management, Pipeline Management, and an Integrated Auto Dialer.
“MediaWhiz is one of the most successful results-driven marketing companies online today, and we are excited to take our business to the next level,” said Raj Parekh, Founder of LeadROI. “Our initial focus with LeadROI was the financial services vertical, but by joining MediaWhiz, our lead management system will realize its true potential – to drive better ROI for companies across additional verticals such as automotive and insurance.”
With the LeadROI platform, MediaWhiz now has one of the most complete lead generation service offerings in the online advertising industry. “A robust lead management system is a great addition to our MediaWhiz Leads offering, which includes our Full Service Lead ProgramsT, Registration ServicesT, and our Premium Lead Marketplace, LeadVIPT. It sets us apart and ensures our existing client base, which received over 40 million leads in 2007, will see continuous improvement in the performance of their lead campaigns,” concluded Ed Kats.
MediaWhiz to Take World-Class Online Advertising Platform to Next Level
We welcome our new Chief Information Officer, Sal Guido, to our senior management team.
As CIO, Guido will run the IT infrastructure of MediaWhiz. His role includes implementing strategies to evolve MediaWhiz platforms and infrastructure to align with the Company’s strategic growth plans. He is also responsible for overseeing application development across all MediaWhiz technology groups.
Guido’s technology career spans over twenty years. His most recent success was as Senior Vice President of Technology at Miva, an online media and advertising network company in North America and Europe. While at Miva, Guido helped the company architect a platform consolidation solution that dramatically improved efficiencies and scalability. Guido also worked with the board of directors, senior management, and the global business units to collaborate on Miva’s strategic requirements to develop business justifications and technology strategy to meet revenue and cost control goals.
Guido also served as the Director of Enterprise Computing at Tyco International where he managed an annual operating budget of $115 million, and built the business justification model that was presented to Tyco’s Board of Directors for the consolidation of 260 data centers into 8 regional data centers. Prior to that, Guido served as CTO at New Media Technology, and VP of Infrastructure at Viacom International.
“We’re very excited to welcome Sal to the MediaWhiz team,” said Jonathan Shapiro, CEO of MediaWhiz. “Sal’s previous senior technology management experience and proven track record will enable us to keep our online advertising technology solutions well ahead of the competition, which will be a huge benefit to our clients.”
Sal Guido adds, “MediaWhiz has grown rapidly into a leading full service online advertising company …one that I am thrilled to be involved with. I’m particularly excited to be a part of a company with such an innovative technology culture and a suite of products that I can help take to the next level to ensure the company remains a leader in the space.”
Adam Riff, the Director of Search at MediaWhiz was published in DMNews on June 30, 2008. Read his article below.
With increasing costs and competition in search, marketers must continue to be creative to achieve a high return on advertising spend. One answer may be fusion search, which is a method of “fusing” data to execute multiple search techniques simultaneously. These methods include pay-per-click (PPC), search engine optimization (SEO) and, more recently, social media optimization (SMO) and video SEO.
PPC is at the top of the list for two basic reasons. First, there is no other method that can deliver more data in less time. Also, PPC data will allow you to identify the long-tail keywords that you will use in your fusion campaign (provided you did your keyword research). Fusion campaigns are based on those long-tail keywords that cost little and return a lot.
For example, let’s say you’re running an account for a travel client that sells trips to the Bahamas. You’ll likely come up with several thousand keywords that include misspellings, buying phrases, long-tail and competitor domains. After identifying these keywords, you can run a PPC campaign and begin accumulating your data.
Search marketers know that “Bahamas trip” will elicit high volume and a low conversion rate. It will also be expensive and highly competitive, which will result in a cost per action that your client may or may not be able to afford. Savvy search marketers will begin mining their PPC data for the thousands of long-tail terms they added, such as “Bahamas cruises” or “looking for the best price on a Bahamas cruise,” that have one to two conversions over a sufficient data period (let’s say two weeks). You would then utilize these long-tail or “fusion” keywords to formulate a multifaceted search campaign across the other channels at your disposal that include SEO, SMO and video SEO.
For SMO, you could create a lens on HubPages, a popular social media site, that centers around your keyword “looking for the best price on a Bahamas cruise” and will link to your client’s site. With the right methodology, your client’s site and the HubPages lens will likely get ranked organically for “looking for the best price on a Bahamas cruise.”
For video SEO — assuming that the client has video content or you create it for them — you can tag that video with the same keyword used in the above example and use specific techniques to get your video ranked for that keyword.
You’ve now utilized your data to fuse the highest converting, lowest competition keywords into an extremely effective, multi-faceted strategy, which will achieve a higher return as well as build long-term organic reach.
Read the original article here
Learn more about MediaWhiz Search
We are excited to announce that we recently acquired ScribeFire (www.scribefire.com), the Web’s #1 Firefox® blog-editing technology. In addition we released the beta version of ScribeFire QuickAds, online advertising’s first ‘point and click’ ad optimization technology.
ScribeFire enables users to easily drag and drop formatted text from the web into their blog(s), as well as post entries and take notes, directly through the Firefox browser. ScribeFire currently has over 150,000 active users, and is compatible with all major blog services (e.g. WordPress, TypePad, Blogger, Yahoo 360, etc.).
ScribeFire QuickAds’ ‘point and click’ ad optimization technology, the first to enable web publishers to serve fully optimized banner ads without the hassle of adding additional code, greatly facilitates online advertising integration on blogs. Web publishers can add IAB-standard in-page ad formats (e.g. Leaderboard: 728×90, Wide Skyscraper: 160×600, and Medium Rectangle: 300×250), and in-text advertisements to their blogs via an easy three-click process.
ScribeFire QuickAds’ ad optimization decision engine automatically selects the highest revenue producing banner to display on the user’s website. Ads are selected from the MediaWhiz ad inventory pool, which is fueled by MediaWhiz’s experienced sales team and relationships with over 100 ad networks. Web publishers can access comprehensive ad inventory performance and earnings data on the ScribeFire website.
“ScribeFire is a great addition to the MediaWhiz portfolio of products,” said Patrick Gavin, President of ScribeFire. “Our patent-pending ad optimization technology and relationships with over 100 top ad networks will enable bloggers to see the greatest possible value for their ad inventory. Our dedicated sales force exposes small web publishers to advertisers and ad
networks that they previously had little or no access to, and with no monthly minimums or up-front costs.”
“Direct advertisers and ad networks now have the opportunity to reach massive audiences visiting an increasingly influential medium, the blogosphere,” added Jonathan Shapiro, CEO of MediaWhiz. “ScribeFire QuickAds’ innovative technology has the added benefit of enabling advertisers to auto-optimize multiple ad units based on key performance metrics, thereby improving the overall performance of their campaign.”
Michael Brown has just released on ebook focusing on ShoppingAds and how to make more money with our program. I had a chance to review the ebook and he did a great job detailing our program and giving tips on optimization. The ebook can be purchased at EasyShoppingAdsProfits.com Thx for your work Michael!
ShoppingAds Publishers displaying CPA ads will notice blank ads being shown. We are aware of the issue and are working it out as I type. Update coming soon when everything is back in order. Thanks for your patience!
Update: this has been fixed if you were seeing issues with the ads they should be working now or will be shortly, thx again!
We are excited to announce that we have merged our AuctionAds and ShoppingAds products into one product that will be located at http://ShoppingAds.com. ShoppingAds is a hybrid product that serves both CPA (cost per action) ads provided by eBay and CPC (cost per click) ads provided by our shopping comparison engine partners. For existing AuctionAds users the only change you will see is the “Ads By AuctionAds” displayed on your ads will change to “Ads By ShoppingAds”. The other significant change is the ability for you to become a Premium Publisher.
By becoming a premium publisher you will have the opportunity to be paid on a CPC (cost per click) basis for all your US and Canadian traffic while you can monetize your international traffic on a CPA (cost per action) basis. Standard publisher’s traffic will be monetized 100% on a CPA basis. Here is a graphic of how this works. Your account will be reviewed for Premium Status in the coming days and you will be notified if you qualify. By having one central system it will allow us to focus on building one great product. If you have ideas on how we can improve please let me know below and please subscribe to our blog for news on ShoppingAds and our other MediaWhiz publisher solutions to make your website more money!
For all you who have been peppered with rss updates on various feeds over the last few days sorry about that! You have found the new home of the one central blog for all of MediaWhiz’s properties:
Text Link Ads – Static Text Ads
ReviewMe – Buzz and Social Marketing
AuctionAds – CPA Product Ads
ShoppingAds – CPC Product Ads
Filinet – Affiliate Marketing
AdNet – Display Advertising
Coregistrations – Custom Lead Generation
MonetizeIt – Customer Acquisition
WhiteDelivery – Email Marketing
MediaWhiz Search – Search Marketing
Here at MediaWhiz we are striving to be the #1 performance marketing company and are well on our way. Please stay tuned as we have lots of exciting new features and products launching in 2008 and we are committed to doing a great job of communicating with our Publishers and Advertisers on our blog starting now!
Throughout the past couple of weeks, we have been working closely with Commission Junction to ensure that reporting was in sync with their records and our records. Last weekend, we unfortunately had some issues with the server network that operates and publishes the ads, so some of you may have noticed your ads with no thumbnails or bids. We are sorry about that. We fixed the problem as fast as we could identify it.
This transition from one set of hands to the next has been a long journey, but we are glad that you have stuck with us. We have been working day and night to get this service back to where it once was. We want, more than anything, for this service to be a huge success and for it to really benefit you, our publishers. We are working on new features, new ad blocks, and trying to expand functionality on a daily basis. We have a committed development team working together to pin point any issues, resolve them, and get the system back on track.
We want to extend our deepest gratitude to you, our publishers, the reason we are even continuing this service, and want to thank you for sticking with it. We know there have been some issues, we know there have been some downfalls, we know that there have been click-tracking issues, but please rest assured that you ensure that you get paid for every cent you earn. Thanks again!
