By Keith Trivitt | Director, Marketing and Communications
Where will you be March 19 and 20? If the answer isn’t LeadsCon Las Vegas, you need to rethink your plans. You can find us at booth #511 at LeadsCon and throughout the conference at a series of events and panels.
Founded in 2007, LeadsCon showcases the best people and companies in vertical media media and engagement advertising. More than 5,000 people rely each year on LeadsCon for unparalleled insights and access to marketing leaders. Click here to view the conference agenda.
RELATED: Read our exclusive interview with LeadsCon founder Jay Weintraub.
Must-Have Information
MediaWhiz will be exhibiting at LeadsCon, March 19-20, 2013. Meet us at booth #511.
Contact Keith Trivitt for more information or to schedule a meeting with us at the conference.
The MediaWhiz booth at LeadsCon East 2012 in New York City.
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By Keith Trivitt | Director, Marketing and Communications
SMX West comes to beautiful San Jose, Calif., in two weeks (March 11-13, 2013), and the MediaWhiz search and SEO teams will be there in full force. If you’re in San Jose for the conference, be sure to visit booth #321 to chat with us about our search marketing and SEO products and services. Several of our SEO and search marketing experts will be on site to discuss best practices for improving your brand’s SEO and search marketing campaigns.
MediaWhiz Vice President Daryl Colwell will take that discussion a step further during his March 11 presentation, “Content Marketing Like a Pro: Tactics and Techniques to Increase Search Engine Visibility.” Here is a brief overview of Daryl’s presentation:
Time/Date: 3-3:20 p.m. PST, Monday, March 11, 2013
Location: Theater B, San Jose McEnery Convention Center
Session Description
It’s no longer enough to have great SEO for your website. In today’s Google-controlled era of search engine marketing, brands need great content that is engaging, informative and sharable to rank well and generate leads. Join MediaWhiz’s Daryl Colwell to learn about his best practices and techniques to increase your brand’s search engine visibility through content marketing. You’ll come away from this session with a top-10 list of content marketing best practices that the pros use to generate leads and improve their brand’s SEO.
Must-Have Information
MediaWhiz will be exhibiting at SMX West, March 11-13, 2013. Meet us at booth #321.
Contact Keith Trivitt for more information or to schedule a meeting with us at the conference.
What to Do in San Jose
San Jose is one of America’s most innovative cities. Centered at the heart of Silicon Valley, it is the home to many of the world’s leading technology companies, including Cisco, Adobe and eBay. It also has a vibrant night life and plenty of fun, free activities. Here are some helpful resources you can use to plan your time in San Jose during SMX West.
By Keith Trivitt | Director, Marketing and Communications
Where will you be March 19 and 20? If the answer isn’t LeadsCon Las Vegas, you need to rethink your plans. With the industry’s premier lead-generation conference a month away, we recently sat down with LeadsCon founder Jay Weintraub to get his take on the state of performance marketing, how he got into the business and what marketers can expect at this year’s conference.
Haven’t purchased your pass to LeadsCon yet? No problem. Click here for a discount and receive $175 off the price of admission, courtesy of MediaWhiz. Don’t delay: the discount is only available through March 1. Discount is valid for new registrations only. Refunds are not available for past purchases.
Be sure to stop by the MediaWhiz booth (#511) at LeadsCon to chat with us about lead generation and performance marketing services. We’d love to see you. Email Keith Trivitt to schedule a meeting.
Below is an edited excerpt of our interview with LeadsCon founder Jay Weintraub.
How did you come about founding and managing LeadsCon?
When I started LeadsCon in 2007 I was living in Los Angeles. I moved there from Baltimore to join the specialty ad network Oversee.net. Its core business focused on monetizing large portfolios of domain names. The company also owned a large portfolio of premium domains, including two marquee names in education and mortgage. Old timers will remember Adteractive and its LowRateSource offer. That inspired me to develop some of the domains using lead gen as the monetization.
Fast forward five years and I couldn’t understand why there wasn’t a conference that focused just on lead generation. After a while, I decided that it was what I wanted to do, and if I didn’t give it a try, I would be forever upset at myself.
For those who are unaware of LeadsCon and its role in the performance marketing ecosystem, what should they know about the conference? Who’s the main audience and how do you cater to them?
I love the term performance marketing. At the same time, it is a very broad term, and it can be co-opted to describe a wide range of marketing activities that may not be very “performance” oriented.
In that wide range of performance marketing lays a subset of brands and advertisers from whom their business relies on connecting with potential customers, being able to begin a dialog that will hopefully consummate in a business transaction. These advertisers have a business process that is at the same time trackable. They are generally service providers within specific consumer focused segments of the economy, e.g., financial service providers. The opposite would be a consumer packaged goods. Their transactions take place primarily offline. While they can purchase clicks and likes they have very indirect ways of measuring advertising effectiveness. (more…)
By Sultan Riaz | Marketing Coordinator
If you were lucky enough to be on Twitter Monday afternoon, you likely witnessed the aftermath of Burger King’s Twitter account being hacked by the international hacktivist group Anonymous. Some marketing pundits are going so far as call this a “PR disaster.” Hyperbole aside, I agree that Burger King has a big task on its hands to ensure this type of situation never happens again.
That said I don’t foresee the #failurewhopper Twitter hack hurting Burger King’s business or reputation in the long term.
The nuances of the hack have been analyzed over and over, so there is no reason to go into them in this post. (The company has since apologized for the confusion caused by its Twitter account being compromised.) What’s important, however, is to examine what impact, if any, the hack will have on the company’s brand affinity with consumers.
When I first noticed the Burger King account hack the company had about 82,000 followers. A quick glance at BK’s follower count at Twitter, as of noon EST Tuesday (Feb. 19) shows the company has a little more than 112,000 followers. That’s an increase of 30,000 followers in just a few hours. That’s 30,000 new people, both current and potential customers, that the company can now engage, inform and influence through its Twitter account. (more…)
By Keith Trivitt | Director, Marketing and Communications
The Online Marketing Summit has become a perennial favorite for us at MediaWhiz. Often held in a sunny, relaxed city, such as last week’s event in beautiful San Diego, the conference features the best and brightest in online marketing, advertising, search and SEO.
This year was no different. OMS San Diego featured a stellar lineup of speakers, a well-stocked exhibit hall and plenty of attendees to stoke plenty of debates and discussions about the trends shaping online marketing.
And MediaWhiz was right in the thick of it.
Our SEO business TLA exhibited at the conference, holding the coveted first exhibitor spot on the trade show floor. The TLA team spent much of their time discussing on- and off-site SEO strategies with conference attendees, including how to generate and promote content as a means of improving a brand’s SEO.
A packed house greeted Daryl Colwell’s OMS presentation, “Content Marketing Like a Pro”
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By Heather Kraus | Manager, Performance Strategy and Analytics
It has been a few months since Google announced Universal Analytics, which will provide marketers with greater visibility into people’s interactions with a Web site at multiple levels. Universal Analytics will transform how marketers interpret consumer behavior.
Universal Analytics will open doors for more in-depth analysis of brands’ Web sites. It is a complete overhaul of Google Analytics. It requires marketers’ immediate attention in order to stay on top of the data revolution that is reshaping much of our economy and society.
The most exciting change brought about by Universal Analytics is the inclusion of more data. While a vast trove of data can be overwhelming to some, anyone who has worked with Google Analytics is aware of its shortcomings. Its lack of transparency has led some marketers to assume certain things about how consumers interact with their Web sites. Making assumptions with data is a recipe for disaster, whether you’re conducting a simple science experiment or analyzing a multichannel online marketing campaign.
Measuring interactions from different environments changes the very concept of “Web analytics” to “digital analytics.” With Universal Analytics, marketers are finally able to track user activity across multiple devices. This is important as consumers increasingly shift toward a mobile-first, multiple-device shopping experience. The focus is shifting from visits and visitors to sessions and users.
The consumer — not page views — now rules the e-commerce roost. (more…)
By Maria Fernanda Loreto | Media Planner
Last week, Yahoo! announced it had signed a non-exclusive global agreement with Google to serve contextual ads on Yahoo properties and some co-branded websites. Last time the Silicon Valley giants attempted a strategic partnership, the deal was struck down by antitrust regulators at the U.S. Department of Justice. So, what is different this time?
The answer lies with the mastermind behind the negotiation: Yahoo’s CEO, and ex-Google executive, Marissa Mayer.
This deal is a sign that Mayer’s leadership is starting to have positive outcomes. Rather than contributing to the long-standing rivalry between the two companies she has chosen to build bridges. Her experience and knowledge of Google were key t negotiating this partnership, and will most likely serve as solid foundation for Yahoo to have the success that was not possible back in 2008 when it first attempted a search advertising partnership with Google.
Fast forward to 2013 and Yahoo and Google are tying up on display, as opposed to search. What does this mean for both companies? What does it mean for display advertising? (more…)
By Peter Klein | SVP, Media Services
In the fall 2012 edition of Revenue Performance magazine I wrote an article, “The CMO’s Guide to Affiliate Marketing,” that established the basic principles every marketer needs know to launch an effective affiliate marketing program. Now, I’m turning my attention to the entrepreneurial side — the affiliate/publisher.
As an affiliate myself for the better part of a decade, I know that none of the progress of the performance marketing industry would be possible without the entrepreneurial spirit of publishers.
Being a publisher isn’t easy. In the digital age, many major media sources, as well as the State and Federal governments, conspire to make it difficult for publishers to consistently and efficiently market their business. Even if a publisher makes it through all of those pain points and finds a great campaign to scale, it requires significant financial support and a watchdog mentality to ensure everything runs smoothly.
The road to being a successful affiliate or publisher isn’t easy but it comes with many tangible benefits. Over the course of the next two posts I will lay out the reasons why publishers use affiliate marketing, along with a five-step plan they can use to launch their first affiliate marketing program. (more…)
By Ori Carmel | VP, Strategy & Performance
Google announced major changes yesterday to AdWords, rolling out what it is calling “enhanced campaigns.” The changes are designed to help marketers “more simply and smartly manager [their] ad campaigns in today’s multi-device world.”
There are two main parts marketers should consider regarding the impact the AdWords changes will have on their work and client campaigns.
First, the changes open up (or rather brings Google up to speed) with a new and improved revenue and ad distribution model, mostly focused around mobile.
Second, the changes bring the advertising and marketing industry one step closer to a comprehensive inter-connected attribution model of consumption. That’s the Holy Grail that marketers have been searching for since the dawn of modems.
Google AdWords Enhanced should help marketers by providing new bid adjustments, customizable ad formatting and simplified reporting. If you have been hesitant to push towards mobile ad distribution, fear no more. Google will help you adjust ads to fit almost all devices, and report back on performance. All of this, of course, should translate to more distribution, more bids, higher budgets and higher revenues (at higher margins) for both marketers and Google. (more…)
By Daryl Colwell | VP, Business Development
Every good marketer knows that to generate leads, they need a robust database. And a good call-to-action. And a means of reaching the potential customers in their database in a timely and efficient manner.
While those ingredients alone won’t necessarily improve your lead-generation campaigns, they will set the stage for the one tool that is a must in any online marketer’s arsenal: email.
But how do you ensure your emails stand out from the crowd? In an age when consumers and business prospects receive hundreds of emails — some great, some OK and many just plain awful — the standard prospecting email won’t cut it anymore.
What you need is great email creative. It’s what helps turn an immediate delete into a potential prospect.
When developing your email creative, keep in mind that not all lists are the same. (more…)
