AuctionAds, a division of MediaWhiz Holdings Inc., today announced it received the eBay Star Developer Award for “Most Innovative Application-Buyer” at the sixth annual eBay Developers Conference. AuctionAds (www.auctionads.com) enables users to monetize their website by displaying live eBay auctions next to their related copy.
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“We are honored to accept this prestigious award, which recognizes that AuctionAds is a successful tool for leveraging the lucrative eBay affiliate system, in a way that is easy for publishers to use,” stated AuctionAds CTO David Dellanave.
“The eBay Star Developers Awards recognize developers for their innovation and commitment to the eBay platform,” said Max Mancini, senior director of disruptive innovation at eBay. “AuctionAds was awarded for its efficiency using innovative caching techniques, allowing it to serve up 30 million impressions a month with only 200,000 API calls, an impressive volume of traffic per API call.”
The eBay Developers Conference in Boston brings together more than 500 third-party developers, entrepreneurs and affiliates to meet with technologists and business leaders from eBay, PayPal, ProStores, Shopping.com and Skype.
We are excited to announce that two MediaWhiz executives have been chosen as finalists for the Ernst & Young Entrepreneur of the Year 2007® Awards.
Jason Cohen, President of MediaWhiz Holdings, LLC has been chosen as a finalist in the Metro New York area, and Patrick Gavin, President and co-founder of Text-Link-Ads.com has been selected as a finalist for the Central Midwest region.
“We are thrilled to have Jason Cohen and Patrick Gavin chosen as finalists for this prestigious award,” stated Jonathan Shapiro, CEO, MediaWhiz Holdings, Inc. “This honor confirms, that with senior executives like Jason and Patrick, MediaWhiz is blessed with an entrepreneurial spirit and level of innovation that has placed it at the forefront of online marketing.”
New Alignment Maximizes One Of The Most Experienced Teams In Online Marketing Solutions
MediaWhiz Holdings, Inc., a leading provider of performance-based online marketing services, today announced it has significantly expanded its senior management team. The broader executive team will continue to oversee the integration of the company’s suite of marketing services, which include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising, and search marketing, creating seamless, full-service online advertising solutions for MediaWhiz’s clients as well as focusing on developing additional career opportunities for staff across the company.
In the past two years, MediaWhiz has grown more than eight-fold with acquisitions and organic initiatives. Following an investment in 2005 from private equity firm Lake Capital, MediaWhiz merged in 2006 with Global Resource Systems (now WhiteDelivery) to form one of the largest providers of integrated, online performance marketing services. More recently, MediaWhiz acquired Text-Link-Ads.com, specializing in text link advertisements, and Monetizeit.net, a leader in lead generation for the financial, consumer, and healthcare markets.
In April, MediaWhiz announced it had hired Jonathan Shapiro, a former executive at Lillian Vernon Corp., DoubleClick,, United Media and McKinsey & Co., as chief executive officer. Chief financial officer Tom Lanzetta, former chief operating officer of Agency.com, joined the company in January. In addition, a number of the founders and executives of MediaWhiz companies have taken on new roles:
- Jason Cohen, founder of MediaWhiz, Inc., has been appointed chief sales officer and president of MediaWhiz’s New York City office.
- John Dopazo, formerly chief technical officer of WhiteDelivery, has been appointed president of WhiteDelivery, an email service provider that offers email list management, compliance services, content delivery, and transactional message delivery including auto-responders, order confirmations, account updates, and shipping confirmations.
- Yannick Tessier, founder of Global Resource Systems, has accepted the position of chief strategy officer, while Michael Germani, formerly chief operating officer of GRS, will become MediaWhiz’s email delivery officer.
- Dow Smith, formerly chief operating officer, becomes president of Monetizeit.net, while Monetizeit.net co-founder Steve Wadley will focus on sales as executive vice president of business development. Joe Wesson has joined Monetizeit.net as the group’s chief technology officer. Most recently, Wesson was president of Benchmark Consulting, a firm he founded in 2002 and grew to more than $6 million in revenues and 40 employees.
- Patrick Gavin, founder of Text–Link-Ads.com, remains president of the group but has relocated to New York City from Cincinnati and will oversee the expansion of MediaWhiz Search.
“MediaWhiz’s explosive growth had created an increased need for more senior leadership,” said Jonathan Shapiro, chief executive officer of MediaWhiz. “We have an extraordinary group of executives recognized across the industry as online marketing thought leaders. The realignment of our management team maximizes their talents and experience, allowing us to continue to provide MediaWhiz clients with one of the broadest platforms of online marketing solutions available while also enhancing career opportunities for MediaWhiz employees.”
Successful Merger of Filinet and R.O.WISE Platforms Completed
NEW YORK, NY and PLANTATION, FL, April 24, 2007 – MediaWhiz Holdings, Inc. (MediaWhiz), a leading provider of performance-based online marketing services, today announced a number of new services and features for its affiliate network Filinet. The new offerings combine the strengths of MediaWhiz’s Filinet.com and R.O.WISE affiliate networks into Filinet, LLC (Filinet), to better serve its clients’ needs.
“The combined Filinet includes the best features of both platforms, as well as exciting new services our affiliates and advertisers will greatly benefit from, including an increased level of detail in our reporting,” stated Yannick Tessier, Co-President, MediaWhiz. “New features include an expanded offer display that allows affiliates to see offer recommendations based on their site profile and expanded creative types.”
“The new Filinet will make more offers available to our publishing partners and provide wider distribution to our advertising partners, all on an improved technology platform,” stated Jason Cohen, Co-President, MediaWhiz. “The two platforms have been successfully merged, and we are now focusing on completing migration of all advertiser and publisher accounts by the end of June.”
MediaWhiz, widely known for its affiliate marketing, co-registration, and lead generation services, merged in April 2006 with Plantation, Fla.-based GRS, a leading list management, email marketing and affiliate marketing company, to form one of the largest providers of integrated online performance marketing services. More recently, MediaWhiz acquired Text Link Ads, which specializes in text link advertisements; and Monetizeit, a leader in online performance-based marketing services with specialization in lead generation for the financial services, healthcare, hospitality, travel and education markets.
About Filinet
Filinet connects affiliates and advertisers in the interest of generating leads and sales on a pay-for-performance model. Filinet affiliates direct internet traffic to an advertiser’s website in order to generate an acquisition for the advertiser who pays for the traffic on a cost per visit, lead, or sale basis. Filinet works with advertisers to test and optimize creative to achieve the best results for affiliate traffic, while also handling all affiliate payments, tracking, reporting, customer service and technical support.
About MediaWhiz
MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 16,000 publishers. Private equity firm Lake Capital (www.lakecapital.com) first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of integrated marketing. More information on MediaWhiz is available at www.mediawhiz.com.
Former DoubleClick Sr. Exec. and Industry Veteran to Lead Integration, Growth of Business Units
NEW YORK, NY, April 18, 2007 – MediaWhiz Holdings, Inc. (MediaWhiz), a leading provider of performance-based online marketing services, today announced it has appointed Jonathan Shapiro as its Chief Executive Officer. Mr. Shapiro will oversee the integration of the company’s suite of marketing services (which include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing), as well as lead the development and launch of new and unique services that take advantage of MediaWhiz’s broad service offerings capabilities.
Mr. Shapiro was previously Chief Strategy Officer for DoubleClick, where he was responsible for setting strategy and overseeing M&A. As Senior Vice President of DoubleClick’s Abacus online division, he created DoubleClick’s data strategy and oversaw development of new online targeting products and services. Originally, Mr. Shapiro joined DoubleClick as a Vice President responsible for managing the company’s Internet Advertising Network. Most recently, he was President of Lillian Vernon Corp., responsible for management of the company and its subsidiaries; prior to that, he worked with ZelnickMedia and Ripplewood Holdings on their acquisition of Lillian Vernon Corp. Earlier in his career, Shapiro ran United Media’s Internet business featuring The Dilbert Zone; the site, a top news, information and entertainment destination, was launched in 1996 and was one of the Internet’s first profitable businesses.
“As MediaWhiz continues its efforts to grow internally and acquire new companies, we are confident Jonathan possesses the ideal combination of leadership and online marketing experience to achieve these objectives,” stated Kevin Rowe, Director of Lake Capital.
“I am thrilled to be working with MediaWhiz’s management team to further position the company as an industry leader, providing clients with one of the broadest platforms of online marketing solutions available,” added Jonathan Shapiro, CEO of MediaWhiz.
Following an investment from private equity firm Lake Capital, MediaWhiz merged in 2006 with Global Resource Systems (now WhiteDelivery) to form one of the largest providers of integrated online performance marketing services. More recently, MediaWhiz acquired Text Link Ads, specializing in text link advertisements; and Monetizeit, a leader in lead generation for the financial, consumer and healthcare markets.
About MediaWhiz
MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 16,000 publishers. Private equity firm Lake Capital first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of integrated marketing. More information on MediaWhiz is available at www.mediawhiz.com.
