Around the MediaWhiz Nation: Maria Loreto, Media Planner, New York
By Sultan Riaz | @Riaz_MediaWhiz | Marketing Coordinator
Editor’s note: “Around the MediaWhiz Nation” is a regular editorial series in which MediaWhiz employees from across the country discuss the intricacies of their work.
Name: Maria Loreto
Title: Media Planner
Office: New York
University: Pace University
College Major: Marketing with a Concentration in Advertising
Prior to joining MediaWhiz full time in 2012 as a media planner you were an intern in the company’s Display Advertising unit. What attracted you most about the internship opportunity with MediaWhiz?
I liked that the internship post looked like an actual job posting with real tasks and job responsibilities. Most importantly, though, I wanted to get into the digital marketing field. All of my previous internship experiences revolved around digital PR, which is something I didn’t want to pursue. The internship with MediaWhiz was an opportunity for me to get into the digital marketing field.
What was your first day like at MediaWhiz?
It was great! Usually when you come in on the first day [of an internship] there is nothing for you to do, but our previous display media strategist booked a conference room and gave me a three-hour class on display advertising, MediaWhiz and Hyper Marketing Inc. He also trained me on Mediaplex MOJO, which is our ad server. That training served me well because that is what I use every day; it’s my bread and butter.
What type of goals did you set for yourself before starting the internship?
When I came in for the interview I realized how little I knew about display advertising. So, one of my goals was to learn as much as possible about display advertising.
Do you believe your goals have been met?
Definitely. I started at MediaWhiz as an intern and now I manage my own display campaigns as a full-time employee.
How was the school-work balance for you?
It actually wasn’t bad. I had multiple internships throughout college, but this one was different because I took it in the summer right after I graduated, so that allowed me to join MediaWhiz as more than a normal college-based intern.
What do you feel was the best thing about the MediaWhiz internship?
The training. The training I received during was exceptional. It was exceptional enough for there to be no problem when I started as a full-time employee.
Would you recommend this internship to someone who was in the same major as you?
I was a marketing major, which can be pretty broad. Most people want to get into marketing and PR, but if you’re interested in digital marketing I would definitely recommend an internship at MediaWhiz.
VIDEO: Around the MediaWhiz Nation: Maria Loreto
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