By Keith Trivitt | Director, Marketing and Communications
Affiliate Summit East (ASE) concluded last week in historic Philadelphia. After the show was moved this year from its traditional location in New York City to the City of Brotherly Love, many people thought it would lack its traditional buzz. While the total number of attendees and general buzz around the show seemed down from years past, the action on the trade show floor, and within the seminars, left little doubt that affiliate and performance marketing remain very hot and growing sectors of the online advertising industry.
This year’s ASE marked the first time that MediaWhiz joined forces with its parent company, Matomy Media Group, for a joint booth on the trade show floor. Our combined teams, which represent more than 10,000 publishers and 5,000-plus active campaigns across 85 countries, offered ASE attendees one of the few truly global performance marketing solutions.
Below are some of our teams’ observations from this year’s Affiliate Summit East.
Mobile Tracking Heats Up
“The tracking solution battle is heating up. Many new affiliate trackers are coming to market (disclosure: both MediaWhiz and Matomy offer affiliates a mobile tracking solution). Another trend I saw a lot of at ASE was the debate over self-hosted and hosted affiliate platforms. Some affiliates love the idea of not having to worry about managing servers, while others are deathly afraid of having their campaign data stolen. Finally, big data is the future of affiliate marketing. The affiliates I spoke with understand that it’s not about building a tracking tool and trying to make money by selling them one a time; it’s more about gathering massive amounts of user data.”
— Alex Tsatkin, VP of Mobile, MediaWhiz
Affiliate Summit’s move to Philadelphia this year, 90 minutes down the road from its traditional beachhead of Midtown Manhattan, rankled some in the affiliate world. It also left others, including our own Daryl Colwell, wishing the conference offered more opportunities for brands and agencies to meet one another and network.
ASE: Keep It in New York City
“On the whole, Affiliate Summit East 2013 in Philadelphia was not as busy or bustling from a sales perspective. It did, however, give me a great opportunity to connect with some recent clients not located in the New York City area who congregated in Philly. I was able to spend some quality time with them in a way that often isn’t possible at many of the New York-based conference. This will help us push those relationships forward quicker given the quality face time I was able to spend with them.
“This isn’t to say there weren’t a lot of good new business opportunities at ASE. It just felt like LeadsCon (a few days before) will bear more fruit for our U.S. sales team.
“It was great sharing time with our Israeli counterparts from Matomy at the combined Matomy-MediaWhiz booth in the expo hall. The booth design looked great and was well staffed by our teams.”
— Daryl Colwell, SVP of Business Development, MediaWhiz
Campaign Diversification and Quality Trumps Quantity
“Diversification is the name of the game this year. Companies are shifting their books of business to keep ahead of regulation and technology curves. It’s not just moving to mobile anymore, either. With new Telephone Consumer Protection Act (TCPA) compliancecoming into effect in October, the most obvious shift will be in the payday, education and other aggregator-heavy verticals. These advertisers, along with publishers in those verticals, were searching the ASE exhibit hall floor, looking for new ways to generate inbound leads (click-to-call, call center warm transfers, etc.), and to find verticals not so effected by the new regulations that they could continue to run traffic in.”
— Tracy Norton, Director of Strategic Marketing Partnerships, MediaWhiz
We hope you have a great time in Philadelphia at Affiliate Summit East 2013. Our ASE team has been back in the office hard at work following up with all of the connections they made. As always, we know conferences, meetings, parties and travel can be a whirlwind, so if you lost a business card, forgot a face or did not get a chance to stop by our booth we have you covered! Contact us today to join the MediaWhiz Affiliate Network or to learn more about becoming a MediaWhiz affiliate. We’ll see you in November at ad:tech NY!
How was your ASE 2013 experience? Share your thoughts in the comments or tweet us at @MediaWhizInc.