By: Andrew Chou, MediaWhiz GM of Display Advertising
Facebook is poised to make 2011 a memorable performance year for display advertising. According to eMarketer, the social media giant’s display ad revenue will hit the $2.19 billion mark giving Facebook 21.6% of the total display ad pie. The social network’s popularity has spurred the creation of a whole new market segment – Facebook Apps. In March, Facebook reached out to its developers letting them know they should only align with specific ad providers who would thus become ideal partners. Preferred ad partners have shown both the willingness and the ability to follow specific Facebook guidelines, namely not tracking user data or serving intrusive, evasive or misleading ads. This translates to better user privacy protection. adNet, the MediaWhiz Display Advertising Network, is among those ad networks identified by Facebook as a preferred partner for their app developers.
adNet serves over 2 billion display impressions monthly. Preferred ad network status on the Facebook platform is an acknowledgement that adNet is adhering to display best practices. It offers our display network access to over 500 million global users who are viewing Facebook pages in record numbers. As a preferred ad network, we are able to further our presence in the online media world and expand our reach to give our advertisers an easier pathway towards buying effective media.
Most importantly, in keeping with our programs of continuous improvement, becoming a preferred ad partner with Facebook will enable us to continually drive not good but exceptional results for our clients.