Bringing Accountability to Click-to-Call Campaigns
By Peter Klein | SVP, Media Services
Accountability and accuracy are two issues that seem to forever plague the performance marketing industry. Whenever advertisers and publishers call for greater accountability from their affiliate networks, they are often met with silence.
Since we believe strongly in high standards of accountability, we set out earlier this year to improve the results of the click-to-call campaigns run through MonetizeIt, the MediaWhiz affiliate network. We found the perfect partner to do so, RingRevenue, the industry-leading provider of call performance marketing solutions. In February we partnered with RingRevenue to develop a comprehensive pay-per-call program to drive high-quality inbound phone leads to advertisers.
Today, I am proud to announce preliminary results of that partnership. In just six months of partnering with RingRevenue to run our click-to-call campaigns, we have quadrupled total calls run through MonetizeIt. Calls driven through the network increased 64 percent during that time period.
Here are some more impressive statistics showcasing the success of MediaWhiz’s partnership with RingRevenue:
- MediaWhiz has doubled its number of advertisers earning revenue from click-to-call campaigns run through MonetizeIt in the six months since the partnership was signed.
- Click-to-call conversion rates in the network are 20 percent, exceeding the industry average.
- Publishers in the network earning commissions from click-to-call campaigns are experiencing an average 160-percent increase in earnings-per-publisher.
Needless to say, we’re very impressed with the performance of our click-to-call campaigns run in partnership with RingRevenue. Results of the partnership indicate it offers a lucrative opportunity for advertisers and publishers to increase their lead-conversion rates.
Partnering with RingRevenue has enabled MediaWhiz to expand its marketing optimization tactics beyond opportunities focused mainly on actions resulting from a “click,” such as online purchases, and lead-form completions, to those completed with phone calls. In many of MediaWhiz’s most successful verticals, such as home services, health care, insurance and higher education, phone calls are preferred.
The ability to create, track and measure call-based campaigns via RingRevenue’s technology gives us three distinct advantages. First, we are able to drive more value for our existing clients who are looking for more phone calls from potential customers. Second, we are able to attract new clients we weren’t previously working with who value phone calls. Finally, we can expand our clients’ distribution by leveraging the mobile and local channels in a more impactful manner with call-based campaigns.
If your affiliate network is looking to improve accountability and total calls in its click-to-call campaigns, I highly recommend partnering with RingRevenue. Contact us today to discuss how your brand can start working with MonetizeIt’s click-to-call program.
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