About MediaWhiz

Key Bios

Jonathan Shapiro
Chief Executive Officer
Jonathan is responsible for overseeing the integration of MediaWhiz's suite of marketing services, as well as leading the development and launch of new and unique services that take advantage of MediaWhiz's broad online advertising capabilities.

Before joining MediaWhiz, Jonathan was President of Lillian Vernon Corp. He was responsible for the management of the company and its subsidiaries.

Previously, Mr. Shapiro was the Chief Strategy Officer of DoubleClick, where he was in charge of setting strategy and overseeing M&A. As Senior Vice President of DoubleClick's Abacus online division, he created DoubleClick's data strategy and oversaw development of new online targeting products and services. Mr. Shapiro joined DoubleClick as Vice President for the company's Internet Advertising Network.

Additionally, Jonathan was the executive responsible for developing United Media's original web businesses (Dilbert.com, Snoopy.com and Comics.com), and was a senior consultant with McKinsey & Co.

Jason Cohen
President, Chief Sales Officer
Jason Cohen founded MediaWhiz in 2001. He currently serves as President and Chief Sales Officer.

Jason, with the help of a dynamic MediaWhiz team, continues to drive the success of the company. Jason is currently active in the online industry speaking circuit and serves as an executive advisor to several privately held companies.

Jason Cohen is a well-recognized leader in interactive marketing and has advised and consulted for leading advertisers worldwide. He began his career at DoubleClick and thrived as one of the company's top sales representatives.

An entrepreneur at heart, Jason left DoubleClick to found WiseAds New Media, the Internet's first and only e-commerce advertising network. As CEO of WiseAds New Media, Jason was responsible for expanding the company from zero to sixty plus employees. The company was acquired by About.com in August of 2000.

Edward Kats
Executive Vice President
Ed manages MediaWhiz's Email, Affiliate Marketing and Lead Generation divisions.

Before joining MediaWhiz, Ed served as Executive Vice President of Operations at Silver Carrot, a leading online marketing company. During his seven year tenure he created the vision for, and led the development of their ad/offer optimization engine. He was also instrumental in raising several rounds of venture capital.

Ed previously served as Vice President at Clear View Technologies (formerly ASCOP Corporation), a $300 million global marketer, exporter, and fabricator of consumer electronics and electronic media, where he developed marketing & product strategies for Global Fortune 500 corporations. He began his career there in 1993 where he led a staff of 300+ specializing in international electronic media marketing and distribution.

Tom Lanzetta
Chief Financial Officer
Tom is responsible for the Financial Operations, Investor Relations and Accounting functions of the company. His role includes setting financial  goals and ensuring the business units are operating on a path towards those goals. Tom also plays a key role in corporate governance and overall business strategy.

Prior to joining MediaWhiz, Tom spent nearly a decade at Agency.com (formerly Nasdaq: ACOM), a full service Interactive Agency. At Agency.com Tom was aggressively promoted, and spent his last years as the Chief Operating Officer overseeing operations for Agency.com's six worldwide offices and 500 employees. In his operations role, Tom helped lead a turnaround strategy that saw Agency.com bounce back from the dot com crash of 2001 evidenced by the company regaining profitability and industry recognition.

Prior to Agency.com, Tom was CFO of Spiral Media, a startup boutique interactive shop in NYC.  Tom began his career in public accounting and earned a CPA certification in 1991.

John Dopazo
Chief Technical Officer
John currently serves as the Chief Technical Officer. John directs product development and systems architecture of MediaWhiz's internet applications and networks.

Previously, John was the President and Chief Technical Officer of WhiteDelivery (formerly Global Resource Systems), a leading Email and Database Marketing firm acquired by MediaWhiz in 2006. John Dopazo joined Global Resource Systems in October 2001. He helped GRS gain market share and become a dominant player in the internet marketing industry.

John's career began at Cargil, a major bonded exporter to South America. John also consulted and worked for several internet companies including Latin Grocers, Eritmo and Mar Music.

Patrick Gavin
President, MediaWhiz Display
Patrick is currently the President of MediaWhiz Display, in charge of MediaWhiz's Text Link Ads, ShoppingAds, ReviewMe, ad{net}, and PubPal products.

In 2003, Patrick co-founded Text Link Ads in Cincinnati, Ohio. Text Link Ads grew to be the largest text-based advertising marketplaces in the US, and was acquired by MediaWhiz in 2007.

Patrick got his start in online marketing by founding a search engine marketing company in 2001.

Andy Jacobson
EVP, Sales
Andy runs the MediaWhiz national sales force.

Over the last eleven years he has successfully launched four startup businesses in the online space. Previously, Andy was the SVP of Sales and Business Development for ContextWeb, where he created ad sales and distribution teams that monetized the company's contextual targeting platform.

Andy spent just under five years with DoubleClick Media, where he launched Inside sales, the Sonar Network, and DoubleClick Email, and was responsible for both Publisher distribution as well as advertising revenue. Andy had similar responsibilities at ValueClick, where he was the VP of Sales for the East Coast and Central Regions. Following that opportunity, he spent a year working as a consultant for Google, helping to build sales and distribution teams for the AdWords and AdSense business units.

Dow Smith
SVP, Business Development
Dow is the Senior Vice President of Business Development for MediaWhiz. Prior to this, Dow served as Chief Operating Officer and President of Monetizeit, LLC, before it was acquired by MediaWhiz in 2006.

Before joining the MediaWhiz team, Dow worked for PricewaterhouseCoopers in a number of positions including: Director, Business Advisory Services; National Leader, Emerging Growth Performance Management Practice (CRM); Atlanta Regional Subject Matter Expert, Sarbanes Oxley Internal Controls. In his initial role with the firm, Mr. Smith served as the E-Business Leader for internet strategies for PWC Management Consulting Services (now a part of IBM).

Earlier in his career, he had various management roles including COO for a $20 million internet integrator, and was the General Manager, Southeast for Fujitsu.

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