About MediaWhiz

Overview

Founded in 2001, MediaWhiz has grown steadily to become a leader in the online advertising space. MediaWhiz provides its clients with five results driven marketing services: Lead Generation, Email Marketing, Affiliate Marketing, Display Advertising, and Search Marketing services.

Over 3,000 advertisers across dozens of verticals leverage the innovative solutions and online advertising expertise of MediaWhiz to improve their online marketing results.

The MediaWhiz advertising network consists of over 30,000 top online publishers. MediaWhiz enables its publisher partners to maximize the profitability of their Web traffic.

The results MediaWhiz generates for its advertiser and publisher clients speak for themselves:

• 40 million + highly qualified leads generated in 2007
• Nearly $100 million + in Publisher Payments in 2007
• Up to 10% Open Rate and 30% CTR across 100 million unique consumer emails
• 90% Renewal Rate across client-base

About Lake Capital
Lake Capital invested in MediaWhiz in 2005. Lake Capital is a private equity firm that focuses on investments in service-based enterprises across various industries. The firm is currently managing more than $1.3 billion in equity commitments and seeks to build leading services companies through organic and acquisition-enhanced growth. More information about Lake Capital is available at www.lakecapital.com.

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