Thought Leadership
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers, and the broader marketplace in which we operate.
Advertising Age: Follow the Google-Facebook Road to Search-Social Synergy [Op-Ed]
By Steve Goldner, senior director of social media, who writes in Advertising Age that marketers must begin integrating search and social-media campaigns in order to influence consumers.
November 26, 2012
MediaPost: Four Performance Marketing Trends to Watch in 2013 [Op-Ed]
By Peter Klein, SVP of media services, who writes in MediaPost about four important trends he predicts will influence the performance marketing industry in 2013.
November 26, 2012
Search Engine Journal: SEO in 2013: The Rising Influence of AuthorRank [Op-Ed]
By Marc Purtell, director of SEO, who writes in Search Engine Journal that in 2013 AuthorRank will play an increasingly important role in marketers’ SEO strategy.
November 20, 2012
DMConfidential: 5 Legal Concerns All Lead-Generation Marketers Must Know
By Peter Klein, SVP of media services, who tells DMConfidential that having a strong compliance team is critical to the success of a company's affiliate marketing program.
November 20, 2012
CMO.com: A CMO’s Guide To Affiliate Marketing [Op-Ed]
By Peter Klein, SVP of media services, who writes in CMO.com that affiliate marketing is CMOs' answer to their lead-generation needs in the digital age.
November 19, 2012
DMConfidential: Appreciate Everything in Work and Life — Part 2 [Op-Ed]
By Peter Klein, SVP of media services at MediaWhiz, who writes in DMConfidential that as the holidays approach, he's thankful for the little things in work and life that often go unnoticed.
November 19, 2012
DMConfidential: Roundtable Discussion: Lead Generation in a Post-PC World
By Ori Carmel, VP of performance strategy, who talks with DMConfidential about best practices for lead generation in a post-PC, mobile-first marketing era.
November 15, 2012
DMConfidential: Let’s Give Affiliate Marketing Its Due Respect [Op-Ed]
By Peter Klein, SVP of media services, who writes in DMConfidential that it's time for CMOs to appreciate the role and value of affiliate marketing in their online marketing mix.
November 14, 2012
Yahoo! News: Meet a Media Planner: Michael Greenberg of MediaWhiz
By MediaWhiz Paid Search Manager Michael Greenberg, who chats with Yahoo! Advertising about his work running lead-generation campaigns for education and beauty brands.
November 14, 2012
Crain’s New York Business: Executive Moves: Adam Riff & Steve La Peruta
By Crain's New York Business
November 13, 2012
