Thought Leadership
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers, and the broader marketplace in which we operate.
DMConfidential: Performance Marketing in 2013: Media Channels [Op-Ed]
By Peter Klein, senior vice president of media services, who offers his predictions in DMConfidential for performance marketing media channels in 2013.
December 10, 2012
DMConfidential: Best Practices for Holiday Lead-Generation Marketing
By Daryl Colwell, vice president of business development, who shares with DMConfidential his tips for how marketers can generate leads during the busy holiday shopping season.
December 10, 2012
DMConfidential: What Marketers Should Know About Buying Leads
By Daryl Colwell, vice president of business development, who tells DMConfidential that the "truth about buying leads is that there is a different value to each lead."
December 4, 2012
DMConfidential: The Top 10 Best Practices for Creating Effective Landing Pages for Lead Generation
By Giles McGrath, creative director at MediaWhiz, who tells DMConfidential that
November 30, 2012
DMConfidential: Performance Marketing in 2013: Companies and Regulation [Op-Ed]
By Peter Klein, SVP of media services, who offers his predictions in DMConfidential for the state of companies and regulations in the performance marketing industry in 2013.
November 30, 2012
DMConfidential: What Lead-Gen Marketers Need to Take Care of Before 2013
By Peter Klein, SVP of media services, who tells DMConfidential that lead-gen marketers must ensure their budgets have enough leeway to meet seasonal offers for the holidays.
November 30, 2012
DMConfidential: What Marketers Are Thankful For in 2012
By Peter Klein, SVP of media services, who tells DMConfidential what he's thankful for this holiday season.
November 30, 2012
Performance Marketing Insider: MediaWhiz Grows Fast with Click-To-Call
By Performance Marketing Insider
November 29, 2012
Search Engine Journal: Predicting the Future of Search [Op-Ed]
By Marc Purtell, Director of SEO, who writes in Search Engine Journal about how marketers can use Google's new human rating handbook to predict the future of search engine marketing.
November 28, 2012
Advertising Age: Follow the Google-Facebook Road to Search-Social Synergy [Op-Ed]
By Steve Goldner, senior director of social media, who writes in Advertising Age that marketers must begin integrating search and social-media campaigns in order to influence consumers.
November 26, 2012
