Thought Leadership
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers, and the broader marketplace in which we operate.
A4U: The CMO’s Guide to Performance Marketing
By Peter Klein, SVP of media services, who offers a comprehensive guide to performance marketing in a guest post for A4U.
January 30, 2013
MediaPost: Facebook’s Graph Search Ushers In Social-Search Era [Op-Ed]
By Marc Purtell, director of SEO, who writes in MediaPost that Facebook's Graph Search will have a significant impact on online marketing, search and SEO.
January 23, 2013
iMedia Connection: The ‘Hidden’ Marketing Channel: Performance Marketing [Op-Ed]
By Keith Trivitt, director of marketing and communications, who analyzes the growth of the performance marketing industry in an opinion piece in iMedia Connection.
January 23, 2013
MediaPost: Google’s Universal Analytics Will Transform Online Marketing [Op-Ed]
By Heather Kraus, performance strategy and analytics manager, who writes in MediaPost that Google's Universal Analytics tool will transform how marketers interpret consumer behavior.
January 23, 2013
DMConfidential: What Facebook Graph Search Means for Marketers and Brands
By Marc Purtell, director of SEO, who tells DMConfidential that Facebook's Graph Search is the latest milestone in an ongoing trend of the Web becoming more social.
January 20, 2013
Medill News Service: Will Users Like Facebook’s New Search Engine?
By Marc Purtell, director of SEO, who tells Medill News Service that Faceboo's Graph Search will produce more ad revenue by targeting users with “more intent to buy."
January 20, 2013
SmartBrief: 10 Free Tools for Budget-Conscious SEO Operations
By SmartBrief reporters
January 18, 2013
New York Times: Accounts and People of Note in the Advertising Industry
By The New York Times reporters
January 17, 2013
Performance Marketing Insider: Ex-Neverblue CEO Takes over MediaWhiz
By Murray Newlands, Performance Marketing Insider
January 17, 2013
