Thought Leadership
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers, and the broader marketplace in which we operate.
DMConfidential: Google AdWords Enhanced Campaigns: The Benefits, Drawbacks and Implications
By Ori Carmel, VP of performance strategy, who tells DM Confidential that Google's Enhanced Campaigns offers marketers a distribution model that’s focused on mobile.
February 7, 2013
Revenue Performance: The Publisher’s Guide to Affiliate Marketing
By Peter Klein, SVP of Media Services, who offers his advice in Revenue Performance magazine on how publishers can get started with affiliate marketing.
February 5, 2013
E-Commerce Times: YouTube May Begin Nickel-and-Diming Viewers
By Keith Trivitt, Director of Marketing and Communications, who tells E-Commerce Times that YouTube's planned subscription model risks alienating consumers who expect free content on the site.
February 1, 2013
Search Engine Journal: The Value of Local SEO to Small Businesses [Op-Ed]
By Marc Purtell, Director of SEO, who writes in Search Engine Land that local SEO campaigns can help small businesses improve their brand recognition and search rankings.
January 31, 2013
Vertical Measures: 10 Content Experts Weigh in on Author Rank in 2013
By Marc Purtell, Director of SEO, who discusses the SEO value of content marketing with the Verical Measures blog.
January 30, 2013
DMConfidential: Infographic: ‘SEO in 2013: The Year of the Consumer’
By DMConfidential reporters
January 30, 2013
A4U: The CMO’s Guide to Performance Marketing
By Peter Klein, SVP of media services, who offers a comprehensive guide to performance marketing in a guest post for A4U.
January 30, 2013
MediaPost: Facebook’s Graph Search Ushers In Social-Search Era [Op-Ed]
By Marc Purtell, director of SEO, who writes in MediaPost that Facebook's Graph Search will have a significant impact on online marketing, search and SEO.
January 23, 2013
iMedia Connection: The ‘Hidden’ Marketing Channel: Performance Marketing [Op-Ed]
By Keith Trivitt, director of marketing and communications, who analyzes the growth of the performance marketing industry in an opinion piece in iMedia Connection.
January 23, 2013
