MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers, and the broader marketplace in which we operate.
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BLOG: Why Do People Share Online?
By Adam Riff of MediaWhiz, who provided insight on the integration of social media and search during an Interactive Advertising Bureau webinar that examined why people share online.
July 20, 2012
iMediaConnection: Can Email and Direct Mail Learn to Love Each Other?
By Ed Kats, president of MediaWhiz, offers tips on how marketers can effectively integrate email marketing and direct mail marketing.
July 18, 2012
Marketers: Stop Griping About Facebook And Embrace Segmentation — AdExchanger
By Ed Kats, president of MediaWhiz, who writes in AdExchanger that the new ad offerings from Facebook demand marketers' attention, particularly the segmentation opportunities.
July 13, 2012
MediaWhiz: ‘Do Not Track’ Legislation Won’t Kill Online Ads — DMNews
By Ed Kats, president of MediaWhiz, who says that while it may dampen innovation, Do Not Track legislation will not destroy online advertising.
July 11, 2012
iMedia Connection: It’s Pointless to Compare Email and Social Media Marketing
By Keith Trivitt, MediaWhiz director of marketing and communications, writes in iMedia Connection that comparisons between email and social media marketing are pointless because the two should be used in tandem, not separately.
July 10, 2012
MediaWhiz Workshop: Online Channel Integration
By MediaWhiz is hosting a workshop detailing the ROI value of online channel integration July 25, 2012, at LeadsCon East in New York City.
July 9, 2012
MediaWhiz Ranked in 2012 DMNews Search Marketing Guidebook
By DMNews reporters
July 3, 2012
DMNews: Pinpointing Mobile Search
By DMNews, Adam Riff, MediaWhiz senior vice president of digital strategy, says that usability and targeting are key to successful mobile search marketing campaigns.
July 3, 2012
BLOG: Usability Must Be Top Priority in Mobile Search
By Keith Trivitt, Director, Marketing and Communications
July 3, 2012
BLOG: How to Develop Meaningful Social Media Metrics
By DMNews, Steve Goldner, senior director of social media at MediaWhiz, offers brands advice on developing meaningful social media metrics and effective measurement.
July 2, 2012