Thought Leadership
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers, and the broader marketplace in which we operate.
BLOG: MediaWhiz Ranked as Leading Search Marketing Agency in DMNews
By Adam Riff, SVP of Digital Strategy
July 26, 2012
MediaWhiz Debunks Claims That Display Advertising is ‘Dead’ — MediaPost
By MediaPost, which quotes MediaWhiz President Ed Kats as saying that the questioning of display advertising's future is as old as claims that "email is dead."
July 25, 2012
iMedia Connection: Stop the Daily Hyperanalysis of Facebook
By Keith Trivitt, MediaWhiz director of marketing and communications, who writes that the constant analysis of Facebook is distracting for marketers who are looking for more nuanced insight.
July 23, 2012
BLOG: Why Do People Share Online?
By Adam Riff of MediaWhiz, who provided insight on the integration of social media and search during an Interactive Advertising Bureau webinar that examined why people share online.
July 20, 2012
iMediaConnection: Can Email and Direct Mail Learn to Love Each Other?
By Ed Kats, president of MediaWhiz, offers tips on how marketers can effectively integrate email marketing and direct mail marketing.
July 18, 2012
Marketers: Stop Griping About Facebook And Embrace Segmentation — AdExchanger
By Ed Kats, president of MediaWhiz, who writes in AdExchanger that the new ad offerings from Facebook demand marketers' attention, particularly the segmentation opportunities.
July 13, 2012
MediaWhiz: ‘Do Not Track’ Legislation Won’t Kill Online Ads — DMNews
By Ed Kats, president of MediaWhiz, who says that while it may dampen innovation, Do Not Track legislation will not destroy online advertising.
July 11, 2012
iMedia Connection: It’s Pointless to Compare Email and Social Media Marketing
By Keith Trivitt, MediaWhiz director of marketing and communications, writes in iMedia Connection that comparisons between email and social media marketing are pointless because the two should be used in tandem, not separately.
July 10, 2012
MediaWhiz Workshop: Online Channel Integration
By MediaWhiz is hosting a workshop detailing the ROI value of online channel integration July 25, 2012, at LeadsCon East in New York City.
July 9, 2012
