Thought Leadership
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers, and the broader marketplace in which we operate.
DMNews: MediaWhiz Analyzes National Weight Loss Ad Campaigns
By Giles McGrath, creative director at MediaWhiz, who analyzes the creative aspects of two national ad campaigns from Jenny Craig and Nutrisystem.
August 3, 2012
Revenue Performance: Let’s Call it ‘Anti-social’ Media
By Peter Klein, SVP of media at MediaWhiz, who writes in Revenue Performance magazine that the anti-social nature of social media can negatively impact brands in the digital marketing space.
August 3, 2012
BLOG: How to Turn Challenger Brands Into Market Leaders
By Adam Riff, senior vice president of digital strategy at MediaWhiz, who offers advice for marketers who are looking to turn a mid-level brand into a superstar.
August 3, 2012
Recap: LeadsCon East
By Keith Trivitt, who recaps MediaWhiz's time at LeadsCon East 2012 in New York.
July 31, 2012
BLOG: MediaWhiz Ranked as Leading Search Marketing Agency in DMNews
By Adam Riff, SVP of Digital Strategy
July 26, 2012
MediaWhiz Debunks Claims That Display Advertising is ‘Dead’ — MediaPost
By MediaPost, which quotes MediaWhiz President Ed Kats as saying that the questioning of display advertising's future is as old as claims that "email is dead."
July 25, 2012
iMedia Connection: Stop the Daily Hyperanalysis of Facebook
By Keith Trivitt, MediaWhiz director of marketing and communications, who writes that the constant analysis of Facebook is distracting for marketers who are looking for more nuanced insight.
July 23, 2012
BLOG: Why Do People Share Online?
By Adam Riff of MediaWhiz, who provided insight on the integration of social media and search during an Interactive Advertising Bureau webinar that examined why people share online.
July 20, 2012
iMediaConnection: Can Email and Direct Mail Learn to Love Each Other?
By Ed Kats, president of MediaWhiz, offers tips on how marketers can effectively integrate email marketing and direct mail marketing.
July 18, 2012
