Thought Leadership
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers, and the broader marketplace in which we operate.
Mobile Marketer: Mobile SEO Grows Up
By Heather Fernandez, senior SEO strategist, who writes in Mobile Marketer magazine that mobile SEO is finally growing up. More sophisticated campaigns and site designs are leading the change.
August 15, 2012
MediaPost: Social Signs Signaling Relevance In Search
By Adam Riff, SVP of digital strategy at MediaWhiz, who is quoted in MediaPost about the impact that social signals have on search marketing.
August 13, 2012
BLOG: ‘Do Not Track’ Legislation Won’t Kill Online Advertising
By Ed Kats, president of MediaWhiz, who writes that says that while proposed "Do Not Track" legislation could kill innovation it won't destroy online advertising.
August 13, 2012
E-Commerce Times: Facebook Steps Out on Mobile App Ad Tightrope
By Steve Goldner, head of social media marketing at MediaWhiz, who is quoted in E-Commerce Times about the benefits of Facebook's new mobile app ad platform for brands and digital marketers.
August 10, 2012
eMarketer: Email and Social Marketing: A Winning Combination
By Ed Kats, president of MediaWhiz, who is interviewed by eMarketer about how the integration of social media and email marketing are producing better digital marketing campaigns.
August 10, 2012
TheStreet: Small Business Owners, the Time Is Now for Mobile Payments
By Daryl Colwell, VP of business development, says that mobile payments platform Square should message [consumers] with offers and coupons from relevant small businesses or stores that are in their proximity.
August 9, 2012
15 Tips for a Successful Facebook Ads Program
By Adam Riff, senior vice president of digital strategy at MediaWhiz, who offers advice for marketers who are developing comprehensive Facebook ad campaigns.
August 9, 2012
BLOG: Marketing ROI: You Get Nothing If You Don’t Try
By Peter Klein, SVP of Media Services
August 7, 2012
iMedia Connection: Facebook Posts Targeting: What Marketers Need to Know
By By Steve Goldner, senior director of social media, who writes in iMedia Connection that Facebook's new posts targeting options present a positive step forward, providing opportunity for deeper connection with brands' target markets.
August 7, 2012
