Thought Leadership
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers, and the broader marketplace in which we operate.
E-Commerce Times: Google Study Dives Into Multiscreen Marketing Madness
By Daryl Colwell, VP of business development, who tells E-Commerce Times that successful multichannel marketing campaigns require brands to "have a consistent message throughout all marketing channels, from online to television to email.”
August 30, 2012
Conference Recap: Accountability and Compliance Take Center Stage — Revenue Performance
By Peter Klein, SVP of Media Services, who recaps LeadsCon East and Affiliate Summit East in Revenue Performance magazine.
August 30, 2012
Op-Ed: Gmail Results in Search Reinforce Google’s Dominance — iMedia Connection
By Keith Trivitt, director of marketing and communications at MediaWhiz, writes in iMedia Connection that Google’s recent integration of personal Gmail results into search will allow for the search giant to retain its dominance.
August 27, 2012
5 Marketing Ideas Worth Watching — 8/24/12 Edition
By MediaWhiz. Catching our attention this week: What's wrong with mobile payments?; the integration of social media and search marketing; social commerce meets word of mouth marketing and radical technologies that are changing marketing.
August 23, 2012
Op-Ed: Does Facebook Have a ‘Brand Problem’? — iMedia Connection
By Keith Trivitt, MediaWhiz director of marketing and communications, who writes that while Facebook's recent ad offerings are laudable the social network still doesn't seem to get brand marketing.
August 23, 2012
Op-Ed: The Future of Search Marketing Must Include Social Media — Ad Age
By Adam Riff, SVP of digital strategy at MediaWhiz, who writes in an op-ed for Advertising Age that because of improved integration, the future of search marketing must include social media components.
August 17, 2012
MarketWatch: Are You Ready for a Mobile Wallet?
By Daryl Colwell, VP of business development at MediaWhiz, who is quoted in MarketWatch that the key to mobile wallets going mainstream is having merchant promotions and incentives in place for shoppers.
August 17, 2012
MSN Money: Do You Need a Mobile Wallet?
By Daryl Colwell, VP of business development at MediaWhiz, who tells MSN Money that the key to mobile wallets going mainstream is having merchant promotions and incentives in place for shoppers.
August 16, 2012
