Thought Leadership
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers, and the broader marketplace in which we operate.
Op-Ed: Online Darwinism And The Evolution of Performance Marketing — MediaPost
By Peter Klein, SVP of media, who explains his Online Darwinism Theory in MediaPost and how it will help rid the performance marketing industry of rogue marketers.
September 8, 2012
Op-Ed: The Lead Generation Marketplace Grows Up — Revenue Performance
By Peter Klein, SVP of media at MediaWhiz, who writes in Revenue Performance magazine that lead generation and affiliate marketing industries have matured and are reaching an inflection point.
September 7, 2012
Op-Ed: How to Recognize the Power of Brand Advocates — iMedia Connection
By Keith Trivitt, director of marketing and communications, who writes in iMediaConnection that in the digital age, "brand advocacy is evolving into the realm and responsibility of all digital marketers."
September 7, 2012
The Social Media Hype Cycle: Can It Bring Us to Our Socially Happy Place?
By Michael Velasco | @MichaelVelasco | Managing Director, Digital, Ryan Partnership
September 6, 2012
MediaWhiz in the News | Week of Aug. 27-31, 2012
By MediaWhiz. For the week of Aug. 27–31, 2012, MediaWhiz experts were quoted or featured on a variety of digital media news and trends, including mobile payments; compliance in performance marketing; and mobile marketing challenges. Their commentary was featured in MediaPost, Revenue Performance and E-Commerce Times.
September 4, 2012
MediaWhiz Presents: What the ‘Social Media Hype Cycle’ Means for Brands
By Keith Trivitt, director of marketing and communications
September 4, 2012
MediaWhiz: Facebook Needs to ‘Listen to Marketers’ — eMarketer
By Steve Goldner, MediaWhiz's senior director of social media marketing, who tells eMarketer that it's time for Facebook to "listen to marketers" and help them meet consumers' needs with better ad targeting and tracking.
September 4, 2012
E-Commerce Times: Twitter Helps Advertisers Home In
By Steve Goldner, senior director of social media marketing at MediaWhiz, who tells E-Commerce Times that to improve its advertising platform for brands, Twitter should "allow users to profile themselves and indicate the type of information they want from brands."
September 3, 2012
Op-Ed: Mobile Wallet Is Expanding, But Hype Doesn’t Match Reality — MediaPost
By Daryl Colwell, VP of business development, who writes in MediaPost that the mobile wallet is maturing but significant roadblocks stand in the way of mass consumer adoption.
August 31, 2012
The Friday Five: Mobile Payments Edition
By MediaWhiz. Some of the big ideas we shared this week across the MediaWhiz social channels include: Heineken’s 50-year-old brick-shaped bottle that was used to build houses (no joke); whether the mobile wallet is living up to its hype; Facebook and Twitter announce new ad-targeting options; and Google+ goes to the office.
August 31, 2012
