Thought Leadership
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers, and the broader marketplace in which we operate.
DMConfidential: Silverpop’s Sign-In Supports LinkedIn: What It Means for B2B Lead Gen
By Steve Goldner, senior director of social media at MediaWhiz, who says that companies need to "build a trust factor" with customers when using their data.
September 23, 2012
E-Commerce Times: Lack of NFC Slightly Deflates iPhone 5′s Balloon
By Daryl Collwell, VP at MediaWhiz, who tells E-Commerce Times that the lack of Near Field Communications capabilities in the iPhone 5 is "detrimental" to mobile payments.
September 14, 2012
MediaPost: Is Performance Marketing ‘Grubby’? [Op-Ed]
By Peter Klein, SVP of media at MediaWhiz, who writes in MediaPost that the performance marketing industry needs to clean up its image to avoid its
September 14, 2012
Advertising Age: A Hype Cycle View of Social Media
By Steve Goldner, senior director of social media marketing at MediaWhiz, who explains his theory of the Social Media Hype Cycle and its impact on brands, social media marketing and social commerce in Advertising Age.
September 11, 2012
ReadWriteWeb: How Advertisers Can Avoid Paying For Accidental Mobile Clicks
By Daryl Colwell, VP of business development at MediaWhiz, who tells ReadWriteWeb that marketers should "demand transparency" when placing mobile ads.
September 11, 2012
Search Engine Land: 10 Tips For Effective Mobile SEO
By Adam Riff, SVP of digital strategy, who offers his top-10 tips for mobile SEO best practices in Search Engine Land.
September 11, 2012
Op-Ed: Online Darwinism And The Evolution of Performance Marketing — MediaPost
By Peter Klein, SVP of media, who explains his Online Darwinism Theory in MediaPost and how it will help rid the performance marketing industry of rogue marketers.
September 8, 2012
Op-Ed: The Lead Generation Marketplace Grows Up — Revenue Performance
By Peter Klein, SVP of media at MediaWhiz, who writes in Revenue Performance magazine that lead generation and affiliate marketing industries have matured and are reaching an inflection point.
September 7, 2012
Op-Ed: How to Recognize the Power of Brand Advocates — iMedia Connection
By Keith Trivitt, director of marketing and communications, who writes in iMediaConnection that in the digital age, "brand advocacy is evolving into the realm and responsibility of all digital marketers."
September 7, 2012
