Thought Leadership
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers, and the broader marketplace in which we operate.
MediaPost: Search’s Social Exploration
By MediaWhiz SVP of Digital Strategy Adam Riff, who tells MediaPost that the marketing industry needs improved technology to support connections between search and social media.
October 21, 2012
MediaPost: Leveraging The Brand-Building Powers Of SEO [Op-Ed]
By Marc Purtell, Director of SEO, who writes in MediaPost about the ways that marketers can leverage SEO's brand-building powers to enhance their brand's image and reputation.
October 19, 2012
MediaPost: What Every CMO Should Know About Affiliate Marketing [Op-Ed]
By Peter Klein, SVP of Media, who writes in MediaPost that for CMOs seeking ways to guarantee ROI without sacrificing brand affinity, affiliate marketing is a channel worth considering.
October 19, 2012
Mediabistro: Counterpoint: Engagement On Twitter Isn’t Everything. But Advocacy Is.
By Steve Goldner, senior director of social marketing at MediaWhiz, who writes in Mediabistro that number of Twitter fans isn't as important as finding followers that'll be brand advocates.
October 18, 2012
ReadWriteWeb: Twitter Power Users: ‘Discover Page Changes Aren’t For Us’
By MediaWhiz Senior Director of Social Marketing Steve Goldner, who tells ReadWriteWeb that Twitter's Discover feature has "promise" from a brand marketing standpoint.
October 12, 2012
Marketing News: One Lobsterman’s Location-Based Tale
By MediaWhiz Senior Director of Social Media Steve Goldner, who analyzes for Marketing News the effectiveness of location-based digital marketing campaigns for various small businesses.
October 12, 2012
DMNews: Regulatory Issues Digital Agencies Need to Monitor [Op-Ed]
By MediaWhiz SVP of Media Peter Klein, who writes in Direct Marketing News that the growth of digital marketing has spawned several pressing regulatory issues marketers need to monitor.
October 12, 2012
Digiday: Do Not Buy the Do Not Track Hype [Op-Ed]
By Peter Klein, SVP of media at Mediawhiz, who argues that Do Not Track would not shut down the industry; rather, it would force marketers to be more creative in their campaigns.
October 3, 2012
Advertising Age: What Bruce Springsteen Can Teach Marketers About Building Brands that Last [Op-Ed]
By Steve Goldner, senior director of social media at MediaWhiz, who writes in Advertising Age that marketers can learn a lot from Bruce Springsteen.
October 3, 2012
ClickZ: MediaWhiz Announces Two Promotions
By ClickZ, which reports on the promotions of MediaWhiz executives Adam Riff and Steve La Peruta to senior vice president of digital and IT, respectively.
October 3, 2012
