Thought Leadership
MediaWhiz’s leaders are continually sought after as resources for opinions, advice and expertise, based on our deep understanding of industry trends, the needs of our customers, and the broader marketplace in which we operate.
DMConfidential: Top-5 Ways to Use Twitter for Lead Generation
By Steve Goldner, senior director of social marketing at MediaWhiz, who says that Twitter is a great place to find “people raising their hand" and to help tee up leads for brands.
November 6, 2012
DMConfidential: How To Generate B2C Leads During the Holiday Season
By MediaWhiz VP of Business Development Daryl Colwell, who tells DMConfidential that performance marketers have to be prepared to get in front of their media sources for the holiday season.
October 28, 2012
Wall Street Journal: With iPad, Apple Upends the Upgrade Calendar
By Daryl Colwell, VP of business development, who tells The Wall Street Journal that technology firms' increased use of planned obsolescence to introduce new products while phasing out old versions is an example of "follow the leader" marketing.
October 28, 2012
SmartMoney: With iPad, Apple Upends the Upgrade Calendar
By Daryl Colwell, VP of business development, who tells The Wall Street Journal that technology firms' increased use of planned obsolescence to introduce new products while phasing out old versions is an example of "follow the leader" marketing.
October 28, 2012
AdExchanger: Industry React: Does ‘Ad Verification’ Equal ‘Ad Effectiveness?’
By MediaWhiz VP of Performance Strategy Ori Carmel, who discusses in AdExchanger tools that can ascertain whether an online marketing campaign reached its audience.
October 24, 2012
Advertising Age: Why Do Not Track Will Make Online Advertising Better [Op-Ed]
By Peter Klein, SVP of Media at MediaWhiz, who argues in Advertising Age that Do Not Track legislation will make online advertising more focused and relevant.
October 22, 2012
E-Commerce Times: Isis Tiptoes Into Chilly Mobile Payments Water
By Daryl Colwell of MediaWhiz, who tells E-Commerce Times that despite a lot of hype surrounding the technology mobile payments still don't provide enough value.
October 22, 2012
MediaPost: Search’s Social Exploration
By MediaWhiz SVP of Digital Strategy Adam Riff, who tells MediaPost that the marketing industry needs improved technology to support connections between search and social media.
October 21, 2012
MediaPost: Leveraging The Brand-Building Powers Of SEO [Op-Ed]
By Marc Purtell, Director of SEO, who writes in MediaPost about the ways that marketers can leverage SEO's brand-building powers to enhance their brand's image and reputation.
October 19, 2012
MediaPost: What Every CMO Should Know About Affiliate Marketing [Op-Ed]
By Peter Klein, SVP of Media, who writes in MediaPost that for CMOs seeking ways to guarantee ROI without sacrificing brand affinity, affiliate marketing is a channel worth considering.
October 19, 2012
