Mitch heads MediaWhiz’s Data Acquisition team. He provides advertisers with consultative and innovative guidance to build their databases with receptive, engaged consumers who proactively provide detailed profile information and permission to be contacted. In addition, Mitch leads business development for MediaWhiz’s publisher network.
A veteran marketing and sales executive with leading consumer packaged goods, retail and marketing services companies, Mitch has developed and implemented successful acquisition, loyalty, trial and branding programs for a broad range of top brand advertisers. Most recently, he served as Vice President of Strategic Partnerships and Retail for loyalty marketer Upromise, as well as Vice President of Sales and Account Management of digital marketer Q Interactive. Mitch is an active participant in key industry organizations such as 212, Boston Interactive Media Association and Chicago Interactive Marketing Association.