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A Day In the Life: Ori Carmel, VP of Performance Strategy, New York

Editor’s note: “A Day In the Life” is a regular editorial series in which MediaWhiz employees discuss their work and lives and how the two interact.

Name: Ori Carmel

Title: Vice President of Performance Strategy

If you had to explain your job description in one tweet, what would it be?
Build mechanisms that are sophisticated and advanced. Provide quality services and quality leads to companies. Make real money.

How do you commute to work on a daily basis?
I take the 1 train from the Upper West Side. I try switch to the 3 train when it comes across [the platform]. The commute usually takes about 30-35 minutes.

What is the first thing you like to do when you get in the office?
Get coffee!

What is the first thing you like to do (work related) when you get in the office?
I usually check my email first to see if there is anything urgent from the night before. We have people who are working on the West Coast, so a lot of times there are urgent things coming from those offices. Otherwise, I check emails to start the workday.

What is one thing you could not be without during your typical workday?
Coffee.

What industry and business publications do you read to keep up on industry- and client-related news?
I try to get a good perspective of pretty much everything. A lot of Advertising Age; obviously a lot of publications like WIRED. I also try to get some of the venture capital stuff when it comes through. Much of my industry-specific reading relies on Google, so it’s specific to a client that I’m interested in or a vertical that I’m specifically interested in. It’s a great way to not waste your time with all the fluff and get to the stuff that actually matters to your day-to-day work.

Is there something that you do in your workday that you didn’t expect to do when you took this position?
Right now, there are a lot of meetings, but I think that has more to do with the fact that it’s my first month, so I’m getting familiar with everyone and everything. Hopefully, that will calm down as we go through, but there is definitely a lot of meetings.

If you could sum up your typical workday in one word what would it be?
Productively busy!

What are things you like to do when not at work?
I like to hang out with my friends and wife. I have a dog, so I take my dog to the park. I play basketball and do a lot of running and exercising.