MediaWhiz today announced it has acquired Atlanta-based Online Media Promotions, LLC, which is known in the industry as Monetizeit. This acquisition expands MediaWhiz’s online marketing services platform to give it deep expertise in a number of lead generation vertical markets, including insurance and financial services. Lake Capital, a private equity firm that invests in growing services companies, first invested in MediaWhiz in August 2005 and provided additional capital to fund this transaction.
Founded in 2003 by Steve Wadley, Roger Dowd and Joe Hegedus, Monetizeit is a leader in the online lead generation space. The Company is recognized as a “one-stop shop” for internet advertising, handling all aspects of the process, including idea generation, product and offer testing, creative design, marketing and implementation of an effective long-term customer acquisition strategy for its clients. Monetizeit will continue to operate under its current name, with continued leadership from its existing management team.
“We are thrilled to have the management team, employees and clients of Monetizeit join the MediaWhiz platform. We have been using our online media distribution channels to drive traffic to Monetizeit’s offers for a number of years and this integrated partnership will significantly strengthen our ability to provide their clients with large volumes of high quality leads,” said MediaWhiz co-president Yannick Tessier.
“Adding Monetizeit’s strong lead generation capabilities is a perfect fit for our strategic growth plan. Not only will the acquisition bring further size and scale to our lead generation division, but it also allows us the opportunity to pursue cross-selling opportunities into new vertical channels,” noted Jason Cohen, co-president of MediaWhiz.
“We are excited to join MediaWhiz and gain access to new client relationships, infrastructure and additional distribution channels to support our clients’ marketing goals. With the support of the MediaWhiz team, we are confident that we can continue to rapidly grow our core business, while creating a platform for expansion into additional vertical markets,” said Steve Wadley, president of Monetizeit.