Many health and beauty businesses are in the unenviable position of competing for the same consumers. Here are five steps these vertical businesses can take to drive beautiful engagement and ROI results:
Enhancing Search Results via Social – Health and beauty vertical brands and publishers can enhance their authority with Facebook Likes, Tweets and YouTube views. Organic rankings benefit from a strong and sound social presence. Since Facebook has grown into a robust, non-traditional search engine, it’s become increasingly aware of like-building methods that seem suspect; therefore, target potential and existing vertical customers for the long haul, not the quick fix. Also, it’s important to make social profiles keyword friendly. For instance, skin care solutions companies should include search terms like “laser treatment”, “chemical peel” and “microdermabrasion” on their profiles.
Rejuvenate Performance with Affiliate Marketing – By placing health and beauty offers with a relevant, reliable and technologically advanced affiliate network, media buys can be more strategic and contextually driven. This is a unique value proposition, which encourages complete market optimization increasing business options and driving better, more profitable results.
Putting Beautiful Results on Display – It is no longer enough for cosmetic surgeons to post before and after photos on their website as proof of their exceptional skill, not in an industry with many facilities competing for the same prospective patient. Precise targeting of banner ads can promote a cosmetic brand by showcasing its beautiful procedural results thus driving clicks and conversions.
Email Marketing Can Garner Beautiful Results – Consumer engagement and reengagement is a major goal of email marketers. To that end, email newsletters can help personalize the experience for an already engaged customer giving the reader a better view of your products and services. And coupled with the right tracking initiatives, the email newsletter can gage lifetime customer value.
Leverage Data via Group Buying and Daily Deals Sites – Group buying and daily deals sites are widely used within the health and beauty industry to maximize demographic reach and target highly relevant, in-market consumers. This is perfect for the business and consumer.
Following these five steps could help health and beauty companies drive better campaign results. In the meantime, take a moment to evaluate your overall campaign goals. This will help you meet your ROI objectives.