SEO is a long term investment for driving traffic and ROI growth. Achieving these goals begins with sound link building. Leveraging link building expertise is essential for implementing advanced link baiting techniques, navigating aggressive markets, and ensuring your backlinks are healthy and compliant. This strategy can optimize your link building into link branding.
Link baiting increases your backlinks or incoming links, drives more traffic to your site and improves brand awareness through content creation. The latter of these benefits is rapidly becoming most important when you consider the power of social media and the influence a user opinion has on brand value. Link building experts understand quality trumps quantity. Effective baiting utilizes relevant, engaging, high-quality content that social media users will endorse. When done correctly, link baiting delivers more organic links, improves SERPs rankings, increases traffic to your site and enhances its visibility.
If SEO marketers had their own cheerleading squad, the captain might lead the team with the following cheer: “Be Aggressive… But Not Too Aggressive.” Link builders need to be able to approach the organic landscape from a marketing perspective. They need to recognize opportunities to build link popularity and search rankings that don’t set off red flags.
Healthy backlinks are happy backlinks. The more relevant backlinks your site receives, the more likely it is that it will rank highly on the SERPs. Continuously monitoring your backlinks to ensure relevance and domain authority is important for generating positive rankings. This brings to mind another cheer the SEO cheerleading captain should lead – “Be Proactive!” By building your own backlinks, you will create an organic roadmap to drive relevant, authoritative traffic to your site.
Establishing a positive brand reputation online is critical to customer acquisition and retention. Trust between companies and consumers is more important than ever in the age of social media; therefore, continually monitoring your online presence by way of social user comments and blogs should be a priority. But let’s be honest, there will be times when a negative post or two will crop up. View these instances as opportunities to connect with your detractors and bring them – and others – into the fold.
Social media makes you an active participant in the brand conversation. Sure, you want to hear the good news but the bad news can end up ultimately driving great results. By reading negative posts, you don’t have to assume where the fail occurred. It’s right there in front of you. The immediacy of social media enables you to rapidly react with special offers or promotions designed to appease your angry customer and hopefully win him/her back. Taking this step will not only get the consumer back in your good graces, it will likely flow into the overall social conversation. Best case scenario – a few negative reactions could drive many positive returns.
Leveraging advanced technology is considered to be of the utmost importance in digital marketing. Yet, more often than not technology’s role in driving results is often relegated to metrics, data and algorithms. Not in this blog post! Today, the technological infrastructure of an online performance marketing agency gets its moment in the sun.
If a major client demands immediate turnaround on an email marketing initiative reaching 200,000 subscribers, online marketers have to be ready to deliver. Suppose a client makes an immediate request for new servers. What if you are out of the office – on the road in between calls or relaxing on the beach? Remember, being an online performance marketing leader means always being available.
Expertise in a given channel is important. But developing and maintaining a strong, centralized technological infrastructure can be a performance game changer. This can transform email management into the equivalent of an Internet Service Provider (ISP) able to generate upwards of hundreds of millions of emails per day. A robust infrastructure can also provision new equipment immediately from any remote connection. The impact on client management is massive; immediate response times are improved and the ability to meet client needs at granular levels is enhanced. It will set you apart in the performance marketing space.
All this talk of infrastructure might be confusing and intimidating but forward-thinking technology is extremely valuable to your overall operations. So let’s hear it for infrastructure! The right mix of expertise and technology will keep your performance ahead of the pack.
Here’s more evidence that this is Mark Zuckerberg’s world and we are all just living in it. Facebook is essentially giving privacy advocates and members of Congress the finger by insisting it will continue sharing user home addresses and cell-phone numbers with third-party developers. Users will be given the opportunity to opt-out of the sharing but many remain unhappy.
If this is Planet Zuckerberg, online performance marketers are pleased to be its inhabitants. Facebook is the dominant force in social networking. It has changed the digital game making social media a necessary performance channel, one that when properly leveraged can significantly increase leads and improve ROI. Social media is driven by information sharing. The Facebook Like feature has revolutionized brand building and buyer awareness. If people were truly wary of sharing information, Facebook would be inconsequential.
The privacy debate is an old one. For privacy advocates and politicians looking to garner favor with constituents, it is a hard argument to win – especially when advocacy groups like the ACLU and Electronic Frontier Foundation, not to mention Washington politicians, have Facebook accounts.
